Association of Advertisers in Ireland

Media Street is a new online media information resource, providing extensive information on all media and advertising channels plus details of the wide range of other service providers who provide key services to advertisers. These include details of different media, ad agencies, PR companies, printers, designers, creative consultants etc. Media Street is updated on a rolling basis, meaning that its information and people contact details are updated regularly. Media Street replaces the former MAPS Directory which was an annual hard copy publication published by MAC Communications.

Click here to access Media Street

Accreditation of Advertising Pitch Consultants

In 2008 the Institute of Advertising Practitioners in Ireland (IAPI) supported by the Association of Advertisers in Ireland (AAI) launched a guide for prospective advertising clients in how to go about selecting an advertising agency. This was called “The IAPI client guide to agency selection” and it was published in both hard-copy form and on the AAI website as a service to our members in a pdf format. This format is in the Members Login area only (in the "Advertising and Marketing Insights" Page) and can be downloaded by members.

What is a Pitch Consultant?

A Pitch Consultant is a person or company who is not a communications agency, but who presents themselves as having a specialist expertise in understanding communication needs and how to select the most suitable communications advisers that a company or client might need. They would therefore understand what communication agencies offer (advertising, public relations, sponsorship etc) and be able to competently compare and assess how those offerings can best match a potential client’s needs.

Accreditation of a Pitch Consultant

As part of the guide, it was noted in it that:

"Anyone can set himself or herself up as a pitch consultant, and to date the category and personnel has been unregulated. If you choose to use a pitch consultant then IAPI along with the AAI would encourage you to use IAPI accredited consultants; to this end both organisations have set up an accreditation process which should benefit both the advertisers and the agencies. Those who are successful will be promoted through the AAI to all clients."

Against this background, IAPI and AAI outlined in their Guide the kind of Accreditation process that they would conduct so as to consider applicants who would wish to be accredited as Pitch Consultants.

Approval of Pitch Consultants

AAI and IAPI have now approved the accreditation of the following consultants, who applied for accreditation, highlighting their specific area of expertise.

• Andrew Melsom, Agency Insight, South House Ham, Marlborough, Wiltshire SN8 3RB, UK, Phone:0044 01 488 669 000; Fax: 0044 01 488 668 912 – Creative and Strategic Planning
• Brian Sparks, Agency Assessments Ireland, 45 Anglesea Road, Dublin 4, Phone: 00351 01 668 9930; web: www.agencyassessments.com ; e-mail: brians@agencyassessments.com – Creative and Strategic Planning and Media Buying and Planning
• Frances Mary Marsh of FLE Marsh - Media, Denshaw House, 120-121 Lr Baggot Street, Dublin 2, Phone: 00353 01 6599 433 – Media Buying and Planning
• Una Herily and Brian Ross of Project, Creative and Strategic Planning, Derrynane House, Lyrath, Kilkenny. E-Mail project@unaherily.com Tel. 086-3890036
• Empirica, 34 Kilteragh Road, Foxrock, Dublin 18 Contacts:
  • Conor Quinn Email: conor@empirica.ie Mobile: 086 1288803
  • Claire Cluskey Email: claire@empirica.ie Mobile: 086 6055959
  • Michael Quilty Email: michael@empirica.ie Mobile: 087 6188757
• Paul Duncanson/Tom Holmes of  Creative Brief ltd., Carrington House, 126-128 Regent Street, London W1B 5SE, United Kingdom.
  t: +44 (0)20 7478 8200  f: +44 (0)20 7437 4523  www.creativebrief.com
• Stuart Pocock - Creative and Media, The Observatory International Ltd, 5th Floor, 3 Bunhill Row, London EC1Y 8YZ
  T: +44 (0)20 7847 4035  M: +44 (0)7710 057 174  W: www.observatoryltd.com

• Liam Pender - Details to Follow 

Accredited Pitch Consultants’ logo

An accredited pitch consultant will feature an approved logo on all their communications – see a copy of the logo below.

IMJ is a leading media publication, published monthly, providing current information about what's happening in the Irish marketing and advertising world. The AAI has worked closely with IMJ through publication of specialist articles etc.

Adworld is published online weekly, and provided updated rolling and breaking news on advertising developments and news.

Both are published by Mountmedia Ltd

The Association of Advertisers in Ireland accredits programmes run by the Fitzwilliam Institute Group as follows:

·         Postgraduate Diploma in Internet Marketing & Social Media (PG Dip. Online Mkt & Social Media) with Online PR, Google Adwords, SEO & E-Commerce Modules with Arranged Work Experience (6 months).  Download course brochure here

·         Evening Diploma in Internet Marketing & Social Media (Dip. Online Mkt. & Social Media) with Online PR, Google Adwords, SEO, Social Media & E-Commerce Modules (10 weeks). Dowlnoad course brochure here

Fitzwilliam Institute Group is part of an established group of companies wholly Irish Owned, training over 3,000 people each year in Ireland, UK, Australia, USA, Canada, South Africa, and Singapore. Benefiting from over 25 years experience in the training area. Fitzwilliam Institute Group’s International status presents students with opportunities to network & liaise with industry contacts through our International Training affiliates.

The Postgraduate Diploma in Internet Marketing & Social Media commences 27^th March 2012

The Postgraduate Diploma in Internet Marketing & Social Media is a practical, interactive and case study based programme delivered by Industry Professionals. This course includes extensive Google Adwords, SEO and E-Commerce Modules and a 3 month arranged work experience placement.

The course runs for 12weeks in-class followed by 12 weeks Arranged Work Experience.

Over 95% of Postgraduate Course Participants in the last year were in jobs at the end of the Arranged Work Experience module in companies that include Interleado, Homewise.ie, Webresults.ie, Ashville Media, Radical, Eighty Twenty, Hot Press, Electric Media, Mediaworks, MEC Global, Gravitate, Bodysmart.ie, Bluecube, Ovation, Verve Marketing, Creative Events, Synergy Project Management, Special Olympics, Diffusion Events, Ogilvy One, Cawley Nea, MCD etc.

The Diploma in Internet Marketing & Social Media commences 27^th February 2012
The Diploma in Internet Marketing & Social Media is the only practical course of its type in Ireland. This course includes extensive Google Adwords, SEO and E-Commerce Modules.

The Course runs for 10 weeks in-class.

Fitzwilliam Institute Group maintains a panel of qualified and motivated trainers with practical experience from the industry who work as a team mentoring each student. 

Full details are given on the Fitzwilliam Institute's website atwww.fitzwilliaminstitutegroup.ie

If you wish to request a brochure or arrange an interview for one of these courses please contact Rebecca Sutherland on (01) 283 4579.