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Accreditation of Advertising Pitch Consultants

The Institute of Advertising Practitioners in Ireland (IAPI) supported by the Association of Advertisers in Ireland (AAI) have re-launched a guide for prospective advertising clients in how to go about selecting an advertising agency. This is called "Finding the Righ Agency"ection” and it is published in both hard-copy form and on the AAI website as a service to our members in a pdf format. This format is in the Members Login area only (in the "Advertising and Marketing Insights" Page) and can be downloaded by members.

What is a Pitch Consultant?

A Pitch Consultant is a person or company who is not a communications agency, but who presents themselves as having a specialist expertise in understanding communication needs and how to select the most suitable communications advisers that a company or client might need. They would therefore understand what communication agencies offer (advertising, public relations, sponsorship etc) and be able to competently compare and assess how those offerings can best match a potential client’s needs.

Accreditation of a Pitch Consultant

As part of the guide, it was noted in it that:

"Anyone can set himself or herself up as a pitch consultant, and to date the category and personnel has been unregulated. If you choose to use a pitch consultant then IAPI along with the AAI would encourage you to use IAPI accredited consultants; to this end both organisations have set up an accreditation process which should benefit both the advertisers and the agencies. Those who are successful will be promoted through the AAI to all clients."

Against this background, IAPI and AAI outlined in their Guide the kind of Accreditation process that they would conduct so as to consider applicants who would wish to be accredited as Pitch Consultants.

Approval of Pitch Consultants

AAI and IAPI have now approved the accreditation of the following consultants, who applied for accreditation, highlighting their specific area of expertise.

• Andrew Melsom, Agency Insight, South House Ham, Marlborough, Wiltshire SN8 3RB, UK, Phone:0044 01 488 669 000; Fax: 0044 01 488 668 912 – Creative and Strategic Planning
• Brian Sparks, Agency Assessments Ireland, 45 Anglesea Road, Dublin 4, Phone: 00351 01 668 9930; web: www.agencyassessments.com ; e-mail: brians@agencyassessments.com – Creative and Strategic Planning and Media Buying and Planning
• Frances Mary Marsh of FLE Marsh - Media, Denshaw House, 120-121 Lr Baggot Street, Dublin 2, Phone: 00353 01 6599 433 – Media Buying and Planning
• Una Herlihy and Liam Pender of Open Communications.  
  www.opencommunications.ie
  Contact details are as follows:

Creative Agency Pitch
Una Herlihy Partner Open Communications
Unaherlihy@opencommunications.ie
086 3890036

Media Agency Pitch
Liam Pender Partner Open Communications
Liampender@opencommunications.ie
087 1332906

• Claire Cluskey, Empirica
  Phone +353 (0)86 6055959 Creative and Strategic Planning, Media Planning and Buying, Digital Services, PR
  Email Claire Cluskey claire@empirica.ie
  Email Michal Quilty michael@empirica.ie
  www.empirica.ie
• Paul Duncanson/Tom Holmes of  Creative Brief ltd., Carrington House, 126-128 Regent Street, London W1B 5SE, United Kingdom.
  t: +44 (0)20 7478 8200  f: +44 (0)20 7437 4523  www.creativebrief.com
• Stuart Pocock - Creative and Media, The Observatory International Ltd, Level 17, Heron Tower,110 Bishopsgate, London EC2N 4AY T:   +44 (0)20 7571 0415 M: +44 (0)7710  057 174 E:   stuartp@observatoryltd.com W: www.observatoryltd.com

 Accredited Pitch Consultants’ logo

An accredited pitch consultant will feature an approved logo on all their communications – see a copy of the logo below.

IMJ is a leading media publication, published monthly, providing current information about what's happening in the Irish marketing and advertising world. The AAI has worked closely with IMJ through publication of specialist articles etc.

Adworld is published online weekly, and provided updated rolling and breaking news on advertising developments and news.

Both are published by Mountmedia Ltd

The Association of Advertisers in Ireland accredits programmes run by the Fitzwilliam Institute Group as follows:

7th October 2013
Diploma in Event Management with Public Relations, Eco-Events and Wedding Planning Modules 

      Fitzwilliam Institute Group is part of an established group of companies wholly Irish Owned, training over 3,000 people each year in Ireland, UK, Australia, USA, Canada, South Africa, and Singapore. Benefiting from over 25 years experience in the training area.

      Fitzwilliam Institute Group’s International status presents students with opportunities to network & liaise with industry contacts through our International Training affiliates.  The Group maintains a panel of qualified and motivated trainers with practical experience from the industry who work as a team mentoring each student. 

       If you wish to request a brochure or arrange an interview for one of these courses please contact Rebecca Sutherland on (01) 283 4579 or at www.fitzwilliaminstitutegroup.ie