One of Ireland’s most highly regarded advertising copywriters Catherine Donnelly has died. A hugely gifted wordsmith, Donnelly was responsible for creating many memorable campaigns and in helping develop fledgling Irish brands, not least through her groundbreaking work for Ballygowan, Ryanair and Barry’s Tea. A perfectionist to the core, her work was characterised by a personalised simplicity and brilliance, with every conceivable ‘t’ crossed and ‘i’ dotted.
Toolkit Nuts & Bolts
AAI have released a series of insights and marketing tips for Members in our Toolkit Series and also run Training Seminars accompany some of these guides on the 3rd Tuesday of a given month. This training is free of charge for Members.