Report published November 2013 by Deloitte on behalf of Core Media More…
Toolkit Nuts & Bolts
AAI have released a series of insights and marketing tips for Members in our Toolkit Series and also run Training Seminars accompany some of these guides on the 3rd Tuesday of a given month. This training is free of charge for Members.
The Big Switch is a hugely successful advertising campaign for Bord Gais Energy. When it originally launched the 12 month target was achieved within one short month! Bord Gais have kindly prepared this case study to share with fellow AAI members (only).