AAI/Nielsen Barometer published by The Irish Times Oct 2013
Using data from Nielsen and Core Media Jim Power has written a barometer report for AAI to track advertising expenditure against trends of Ireland's economy. Laura Slattery at The Irish Times published an article covering this inaugural report on 4th October 2013. A full copy of Jim Power's report can be downloaded here. More…
Toolkit Nuts & Bolts
AAI have released a series of insights and marketing tips for Members in our Toolkit Series and also run Training Seminars accompany some of these guides on the 3rd Tuesday of a given month. This training is free of charge for Members.