BEGIN:VCALENDAR PRODID:-//www.aai.ie//NONSGML iCalcreator 2.6// VERSION:2.0 BEGIN:VTIMEZONE TZID:Europe/London TZOFFSETFROM:+0000 TZOFFSETTO:0000 END:VTIMEZONE BEGIN:VEVENT UID:20171104T191844CET-9894wVfVhs@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Presentation \;by Billy Hawkes\, Data Protection Commission er\nA copy of his presentation is available in the Members Centre - just c lick on the Toolkit Seminar Presentations tab DTSTART:20090603T080000 DTEND:20090603T093000 SUMMARY:Data Protection & Privacy END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9896OctPhW@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:June Duffy provided AAI Members with guidance on \;both in terms of Personal Optimisation and Team Motivation.\nA copy of her present ation is available in the Members Centre - just click on the \;Toolkit Seminar Presentations tabJune Duffy is a psychologist consultant speciali sing in the area of organisational and individual development. June has be en working with leaders and managers for 20 years helping them uncover the ir potential and realise their leadership capability. Having spent many ye ars as HR Director and Change Manager for a variety of international compa nies\, June has extensive experience in the area of organisational change\ , strategic HR\, leadership development and executive coaching.She is prog ramme leader for the Coach Institute of Ireland's diploma in \;busines s\, executive and personal coaching. She is also an Associate Consultant w ith the Tavistock Institute\, London and is part of the Diageo's Executive Coaching faculty.\nFor more details see \;http://www.juneduffy.ie/&nb sp\;or contact m: 00-353-86-2301520 / \;june@juneduffy.ie DTSTART:20090923T080000 DTEND:20090923T093000 SUMMARY:Coping during these pressurised work times END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9899ORR2hg@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Speaker : UK's Rosie Doggett.\nA copy of her hand-out is availa ble in our Members Centre - just click on the Toolkit Seminar Presentation s tab DTSTART:20091020T080000 DTEND:20091020T093000 SUMMARY:Managing Agency Costs\, How to make your Marketing Budget go Furthe r END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9902uHrb6X@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Kay McCarthy DTSTART:20091117T180000 DTEND:20091117T190000 SUMMARY:Integrated Advertising - Bringing it all together into one great Ca mpaign END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-99043RcvTe@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Speakers\n\nUna Fitzgibbon &ndash\; Director Marketing &ndash\; BordBia\nSarah Love &ndash\; Managing Director &ndash\; Goosebump\n DTSTART:20100119T200000 DTEND:20100119T213000 SUMMARY:The Nuts and Bolts of 2010 - What's ahead for my customers and my b usiness? END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9907G5nZzJ@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20100127T080000 DTEND:20100127T090000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9909aUVUV5@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:The 59th Annual General Meeting was held in the Old Jameson Dis tillery\, Bow Street\, Smithfield\, Dublin 7.\nBelow are documents relatin g to this event\nAgenda\nElection of Council Officers\nAAI President's Rep ort for 2009\nAAI Audited Accounts for 2009 DTSTART:20100324T170000 DTEND:20100324T180000 SUMMARY:AAI Annual General Meeting and Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9912xOCzXG@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20100415T080000 DTEND:20100415T090000 SUMMARY:AAI Management Committee and Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9914KtVxvk@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Brian Sparks\, Managing  \;Partner UK and Ireland\, Agency Assessments International.\nA copy of Brian Sparks presentation is availab le in our Members Centre - just click on the Toolkit Seminar Presentations tab DTSTART:20100420T080000 DTEND:20100420T093000 SUMMARY:Getting the best out of your Agency - Briefing\, Creative Evaluatio n and Agency Motivation END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-99176ItjBU@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:by Oisin Byrne\, IReach Market Research\nA copy of Oisin Byrne' s \;presentation is available in our Members Centre - click on the&nbs p\;Toolkit Seminar Presentations Tab \; DTSTART:20100525T083000 DTEND:20100525T100000 SUMMARY:Word of Mouth Marketing – How to measure impact on your brand and product sales END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9919ZUoPIc@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20100624T080000 DTEND:20100624T090000 SUMMARY:AAI Management Committee and Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9921og7RpB@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20100909T080000 DTEND:20100909T090000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9924P1mO0S@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20100916T000000 DTEND:20100916T235900 SUMMARY:group discussion between AAI Members and AC Nielsen about their Ad spend figures. END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9926JCcLgi@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Presentation by Micheal Carey\, Jacobs Fruitfield and Tim Griff iths\, Managing Director\, OMD. \; A copy of Tim Griffiths's presentat ion is available in our Members Centre - click on the \;Toolkit Semina r Presentations Tab \; DTSTART:20101012T073000 DTEND:20101012T090000 SUMMARY:Defend your Spend END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9929HcBsph@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Speaker: \; \;Scott Williams' of Q102 \;\nScott's&n bsp\;presentation is available for viewing \;to AAI Members in the Mem bers Centre - click on Toolkit Seminar Presentations Tab\n \; DTSTART:20101109T083000 DTEND:20101109T100000 SUMMARY:Everybody is listening - so why isn't everyone advertising? END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-99317dLOfe@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:'Practical Research \;Tools\; \; Writing a great Brief\ , deciding between Quantitative or Qualitative Research \;and research ing the Digital Media Space and its role in advertising' with Behaviour an d Attitudes and Millward Brown Lansdowne\nHandouts are \;available for viewing \;to AAI Members in the Members Centre - click on Toolkit Sem inar Presentations Tab DTSTART:20101130T083000 DTEND:20101130T100000 SUMMARY:Practical Research Tools END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9933z2UbJ4@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20110113T080000 DTEND:20110113T090000 SUMMARY:AAi Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9936SEsGp1@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:2011 is the 60th anniversary of the founding of the Association of Advertisers in Ireland.\nTo mark the occasion\, the current AAI Presid ent\, Fiona Curtin\, hosted a meeting and lunch of former Association Pres idents. The passage of time has inevitably called some\, but 14 of them we re around and available\, with a further two unable to attend.\nWelcoming the former Presidents\, Ms Curtin mentioned the breadth and diversity of e xperiences they held between them\, noting especially that many of them we re in leadership positions when marketing and advertising as clearly defin ed management functions were only being developed. They represented a cros s-section of Irish industry\, coming from companies in the food\, financia l services\, household goods\, energy\, motor and accessories industries. \nThose attending spanned the last 40 years of the Association&rsquo\;s 60 years to date. Ms Curtin observed the range of issues the Association had been addressing in its early years:.:\n&rdquo\;While many things have cha nged\, especially in the whole Internet/online arena\, many issues surpris ingly still remain. These include:\n\nCirculation of Periodicals and Newsp apers &ndash\; non accurate figures reported\nRestrictive Practices Bill ( covering the marketing of goods)\nGiving details of Listenership figures f or sponsored radio programmes was not approved by the Minister of Posts an d Telegraphs as it was felt it would be giving information to competing fi rms\nRadio Eireann \; imposed restrictions on mentions of &ldquo\;prod uct&rdquo\; in sponsored radio programmes &ndash\; a limit of 5 mentions\n Ban on competitions in sponsored radio programmes\nCut Price advertisement s in evening newspapers\nBan on references to sponsored radio in newspaper advertisements due to fear of radio impact on print advertising &ndash\; ban eventually withdrawn\n\nThese issues\, as recorded in the minutes of A AI meetings in the early 1950s\, indicate the thinking of the time about a dvertising\, and indeed\, as we look at today&rsquo\;s concerns\, one coul d even almost speculate that not a lot has changed!! However of course\, w e know that the shifts have been enormous&rdquo\;. DTSTART:20110113T123000 DTEND:20110113T143000 SUMMARY:AAI marks 60th anniversary of Association with former AAI President s END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9938LFTTGV@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Angela Healy\, Research Director\, Empathy Research\nAngela's&n bsp\;presentation is available for viewing \;to AAI Members in the Mem bers Centre - click on Toolkit Seminar Presentations Tab\n \; DTSTART:20110201T083000 DTEND:20110201T100000 SUMMARY:When are new/digital/online research methodologies appropriate? END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9941jXeCow@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20110214T080000 DTEND:20110214T090000 SUMMARY:AAI Management Committee Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9943ugt8cC@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Advertising isn't the only thing that influences people's choic es. Dr. Kenneth McKenzie\, Strategic Planner\, Owens DDB\nKenneth's \; presentation is available for viewing \;to AAI Members in the Members Centre - click on Toolkit Seminar Presentations Tab\n \; DTSTART:20110301T083000 DTEND:20110301T220000 SUMMARY:The Psychology of Advertising END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9945J9s9BI@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20110309T080000 DTEND:20110309T090000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9948lV06fH@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:The AAI Annual General Meeting was held on Tuesday 29th March i n the AAI Offices\, 26 Upr Pembroke Street\, Dublin 2. \; See below fo r documents relating to this event.\nAgenda\nElection of Council Officers \n2010 President's Report\n2010 Audited Accounts DTSTART:20110329T170000 DTEND:20110329T180000 SUMMARY:AAI Annual General Meeting and Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9950CO4TP7@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:By Don Farrell and Aoife Ross of Circulator.com\nDon and Aoife' s \; \;presentation and report are available for viewing \;to AAI Members in the Members Centre - click on Toolkit Seminar Presentations Tab\n \; DTSTART:20110510T083000 DTEND:20110510T100000 SUMMARY:How to cleverly combine Social Media and E-Mail Marketing for Maxim um Impact END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9952oKEHDL@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Facilitated by Paula Mullin (www.paulamullin.com)\n\nExamine ho w you engage effectively with senior colleagues and clients\nHone your abi lity to win at successful business negotiation\n\nPaula 's \;presentat ion is available for viewing \;to AAI Members in the Members Centre - click on Toolkit Seminar Presentations Tab\n \; DTSTART:20110531T083000 DTEND:20110531T100000 SUMMARY:Communicating for Success END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9955DmAVn9@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:To mark its 60th Anniversary this year\, The Association of Adv ertisers in Ireland was delighted to welcome \;Pat Rabbitte TD\, Minis ter for Communications\, Energy and Natural Resources to speak at a specia l luncheon.\nYou will be aware that as Minister for Communications\, Pat R abbitte&rsquo\;s role is of vital importance to the future of communicatio ns and advertising in Ireland and at AAI we consider it imperative that in dustry and government work together for the future benefit of Ireland as a nation.\nTo view Pat Rabbitte's speech click on the AAI News section\n&nb sp\; DTSTART:20110602T121500 DTEND:20110602T143000 LOCATION:Fire Restaurant at the Mansion House\, Dawson Street\, Dublin 2 SUMMARY:AAI 60th Anniversary Lunch with Pat Rabbitte TD\, Minister for Comm unications END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9957r6ABmD@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20110609T080000 DTEND:20110609T090000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9959v8nBoO@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20110907T080000 DTEND:20110907T090000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9962vU2f5a@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION: \;Speaker \; Leo Moore\, Planning Director\, Irish Int ernational\n \;Leo's \;presentation is available for viewing \ ;to AAI Members in the Members Centre - click on Toolkit Seminar Presentat ions Tab\n \;\n \;Leo Moore graduated with a First Class honours D egree in Marketing from DIT in 1994 coming first in his class. \; From there he embarked on a career that has allowed him to appreciate the worl d of Marketing Communications from a number of perspectives including time with RTE\, Nielsen\, Diageo\, Analog Folk and McCann Erickson. \;\nAs a Planning Director at Irish International\, Leo believes there has never been a more exciting time to work in Marketing Communications\; the busin ess is being re-invented every day and the opportunity for agencies to rea lly make a difference for brands has never been greater.\n \; DTSTART:20110920T083000 DTEND:20110920T100000 SUMMARY:The role of the creative brief in the new world of Marketing Commun ications END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9964XVWhgI@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:\n\n\n\n\nSpeaker \; \;\nDavid Connor\, founder and Chi ef Strategic and Innovation Officer at eightytwenty/4D\nDavid Connor is fo under and Chief Strategic and Innovation Officer at eightytwenty/4D\, part of the Havas Communications Group. David has worked on high profile digit al and RM campaigns for global and local brands such as Bank of Ireland\, Toyota\, Bulmers\, Meteor\, Unilever\, and Grafton Recruitment. \;\nDa vid's presentation and video links are \; available for viewing \; to AAI Members in the Members Centre - click on Toolkit Seminar Presentati ons Tab\n \; DTSTART:20111011T083000 DTEND:20111011T100000 SUMMARY:Social Media CRM – should interactivity be at the core of your pl an? END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9967mAAk8h@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:\nEvent type: Information Session / Q+A \; \; \;Ven ue: \; Woodquay\nInteractive discussion aimed at Secondary School stud ents given by Ed McDonald\, Chief Executive\, AAI. \; To view a copy o f his presentation click here DTSTART:20111027T143000 DTEND:20111027T163000 SUMMARY:Innovation Dublin Festival - Working in Ireland's Advertising Indus try END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9969KBFww8@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:\nSpeaker: \; Colm Carey\, The Research Centre\nA native of Dublin\, Colm Carey holds an honours degree in psychology from University College Dublin and a diploma in counselling and psychotherapy from ACCEPT Counselling Association of Ireland. \;Over the past twenty years Colm has worked primarily in qualitative research and has also spent time work ing in Public relations in Dublin and advertising planning in London.  \;He established The Research Centre Limited (www.theresesearchcentre.ie) in 1991 and since then has carried out research projects throughout Irelan d\, and on the East and West Coasts of the United States.\nColm's presenta tion is available for viewing \;to AAI Members in the Members Centre - click on Toolkit Seminar Presentations Tab DTSTART:20111108T083000 DTEND:20111108T100000 SUMMARY:Making Good Use of Focus Groups in Advertising Development END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9972RJKTJK@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:\nEvent type: Information Session / Q+A \; Venue: \; Wo odquay\nInteractive discussion aimed at Secondary School students given by Ed McDonald\, Chief Executive\, AAI. \; To view a copy of his present ation click here\n \; DTSTART:20111118T103000 DTEND:20111118T123000 SUMMARY:Innovation Dublin Festival - Working in Ireland's Advertising Indu stry END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9974XA7sBg@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20111123T080000 DTEND:20111123T090000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9976x1fLHi@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION: \;\nSpeaker: \; Donald Douglas\, Return2Sender\nRETURN 2SENDER was founded in London in 2001 by Donald Douglas &\; Mark Mulher n who both left their jobs in advertising to help set up \;ContactDeta ils.com\, The Social Networking Company (basically a mobile version of Lin kedIn). \;\nWhile working at ContactDetails they noticed a feature wit hin the platform which enabled users to publish mini status updates and re trieve contact information via SMS. \; This 'texting in and getting so mething back' provided the idea to create a company which would help adver tisers make their outdoor advertising work harder. \;2011 marks their 10th birthday and Return2Sender has evolved to become a Digital Agency spe cialising in mobile.\nDonald's presentation is available for viewing \ ;to AAI Members in the Members Centre - click on Toolkit Seminar Presentat ions Tab DTSTART:20111129T083000 DTEND:20111129T100000 SUMMARY:Top Tips for an effective mobile marketing campaign END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9979KJKnGx@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Speaker: \; \;Elaine Sloan\, Director at Behaviour & \; Attitudes\n\nElaine's presentation is available for viewing \;to AA I Members in the Members Centre - click on Toolkit Seminar Presentations T ab\n DTSTART:20120124T082000 DTEND:20120124T100000 SUMMARY:What The Future Holds: A Look To The Trends Emerging For 2012 With Behaviour & Attitudes END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9981vuzRfl@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Speaker: \; Michael Quilty\, Consultant and Media Partner a t Empirica Advertising Services \nMichael's \;presentation is availabl e for viewing \;to AAI Members in the Members Centre - click on Toolki t Seminar Presentations Tab\n \; DTSTART:20120228T082000 DTEND:20120228T083000 SUMMARY:'Insights into Key Media Market Issues and the Implications for Mar keting' END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9983gwm00O@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION: \; \;Patrick's \;presentation is available for vie wing \;to AAI Members in the Members Centre - click on Toolkit Seminar Presentations Tab\n \;\n\n\n \;\n \;\n\n DTSTART:20120327T082000 DTEND:20120327T102000 SUMMARY:“The Devil is in the Detail” presented by Patrick McConville\, Head of Media at ICAN END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9986Mbg1u3@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20120329T163000 DTEND:20120329T170000 LOCATION:AAI Offices\, Fitzwilliam Business Centre\, 26 Upr Pembroke Street \, Dublin 2 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9988lh4Kj8@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:The AAI Annual General Meeting was held on Thursday 29th March in the AAI Offices\, 26 Upr Pembroke Street\, Dublin 2. \; See below f or documents relating to this event.\nAgenda\n2011 Audited Year End Accoun ts\n2011 Presidents Annual Report\n2012 Council Officers Election DTSTART:20120329T170000 DTEND:20120329T180000 LOCATION:AAI Offices\, 26 Upr Pembroke Street\, Dublin 2 SUMMARY:AAI 2012 Annual General Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9991h1XOEf@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:Speaker: \; Alan Cox\, Core Media \; Venue: \; Roth co\, 13 Pembroke Row\, Dublin 2.\nAlan's \;presentation is available f or viewing \;to AAI Members in the Members Centre - click on Toolkit S eminar Presentations Tab DTSTART:20120529T082000 DTEND:20120529T100000 SUMMARY:Toolkit Seminar ' Why the CEO is wrong to cut your marketing budge t' END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9993A46jh8@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20120614T083000 DTEND:20120614T235900 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9995ubpssc@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:This Seminar has been deferred \nSpeakers: \; Don Harris of Talk Back and Ken Hutton\, Commercial Director\, Bay Broadcasting\nThere& rsquo\;s plenty to be learned from recording emotional feedback. The proce ss of customer engagement in an interactive informal style elicits honest opinions and unplanned answers as respondents are stuck in a moment. Don w ill demonstrate with sound bites and case testimonials how this inclusive procedure can reap benefits for your organisation&rsquo\;s brands\, help m easure the effectiveness of your brand sponsorship and deliver some surpri sing team confidence boosting results.\nMeanwhile over the past few years there has been criticism about the standards of creativity and the effecti veness of radio advertising. But\, rather than burying heads in the sand\, the Independent Broadcasters of Ireland (IBI) and RTÉ\; Radio Sales have taken an active and positive step towards addressing this criticism. The result is RadioGAUGE.\nKen&rsquo\;s presentation will outline what Ra dioGAUGE has to offer brands and advertising agencies and will review the 3 waves of research carried out to date. He will examine some of the inter esting findings and the impact of the results on advertising decisions.\nR adioGAUGE is said to be ground breaking as the entire radio industry has s et aside its competitive differences and started working together for the benefit of radio as a medium. DTSTART:20120619T082000 DTEND:20120619T100000 SUMMARY:'Feedback Speaks Volumes' and 'RadioGAUGE: The Story so Far' THIS S EMINAR HAS BEEN DEFERRED END:VEVENT BEGIN:VEVENT UID:20171104T191844CET-9998NG3DF2@www.aai.ie DTSTAMP:20171104T181844Z DESCRIPTION:by Richard Cope Principal Analyst\, Mintel Inspire\nRichard's p resentation is available for viewing \;to AAI Members in the Members C entre - click on Toolkit Seminar Presentations Tab\nEvening Herald Article on \; this Seminar DTSTART:20120925T082000 DTEND:20120925T100000 SUMMARY:Toolkit Seminar -“How to reach an increasingly elusive consumer END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-000001Thfb@www.aai.ie DTSTAMP:20171104T181844Z DTSTART:20120927T083000 DTEND:20120927T093000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0002OrC4V9@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:By Suzanne McElligot &\; Maeve O'Meara\, Internative Adverti sing Bureau (IAB) \;\nSuzanne's and Maeve's \; presentation is ava ilable for viewing \;to AAI Members in the Members Centre - click on T oolkit Seminar Presentations Tab\n \; DTSTART:20121023T081500 DTEND:20121023T100000 SUMMARY:Toolkit Seminar - The Enhanced Role of Digital in the Irish Media M ix END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0005m0Gap2@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Speaker: John Fanning. \; Notes on John's presentation  \;for viewing \;to AAI Members in the Members Centre - click on Toolki t Seminar Presentations Tab\nJOHN Fanning formed part of the fabric of the McConnell's agency for over 30 years including roles as managing director and\, from 2000\, as chairperson.During his time in charge\, McConnell's garnered a multi-million euro portfolio\, and clients at various stages in cluded Kellogg's\, Eircom \, 02\, Danone and Unilever as well as Irish bra nds Smithwicks\, Ballygowan\, Tayto and AIB.Since 2009 John has been chair person of Bord Bia's Branding Forum\, a networking and idea-sharing body m ade up of more than 100 food and drinks companies. He regularly contribute s to industry platforms sharing his knowledge about marketing and branding . DTSTART:20121120T081500 DTEND:20121120T100000 SUMMARY:Toolkit Seminar - Tell Me a Story: The Importance of Storytelling in Branding END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-00070BUsZF@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:THIS MEETING HAS BEEN DEFERRED. \; NEW DATE IN JANUARY 2013  \;TBA DTSTART:20121121T081500 DTEND:20121121T093000 SUMMARY:AAI Council Meeting - DEFERRED TO EARLY JANUARY\, DATE TBC END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0009kiozoi@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The presentation by Paul Kelders of jump! \;is available fo r viewing \;to AAI Members in the Members Centre - click on Toolkit Se minar Presentations Tab DTSTART:20130122T081500 DTEND:20130122T100000 SUMMARY:Toolkit Seminar - 'Couch to Innovation in 5Ks' END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0012250bMj@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20130124T083000 DTEND:20130124T120000 LOCATION:AII Offices SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0014Fk4ZCX@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Venue to be confirmed DTSTART:20130129T083000 DTEND:20130129T100000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0017s7vNLF@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Venue: \; \; \; \;Carolan Room\, National Conce rt Hall \; \; \;\nEvent is free to AAI Members \; \;&n bsp\; \;To Book e-mail info@aaiie\nDavid Wethey is a survivor of the M ad Men era. He has been a client-facing consultant in UK\, Ireland and mor e than 30 countries for 25 years. He works with international advertisers and agencies as Chairman of \; 'Agency Assessments' one of the leading pitch consultants worldwide.\nDavid is dedicated to creating and enhancin g collaborative partnerships between marketers and agencies that can reall y make a difference commercially as well as creatively. He is heavily invo lved in agency performance evaluation and remuneration solutions as well a s managing pitches. He has lots of useful suggestions about how to get the best out of your agency.\nDavid believes that the industry needs a change in the conventional way Marketing Managers and procurement departments ru n selection processes and agencies pitch. Here are his reasons:http://www. makingbetterdecisionsbetter.co.uk/story/629/doing-pitches-in-a-radically-d ifferent-way-anatomy-of-a-difficult-decision\nSenior marketers prefer  \; a less time consuming\, less lavish\, more practical and effective way of finding agencies There is a strong case for marketers to try something different\, a pitch process that is:\n\n \; \; \; \; \ ; \;Faster\, much less expensive for everyone\, with fewer agencies in volved\n \; \; \; \; \; Dependent not upon final prese ntations of speculative creative work\, but creative work done for the age ncies' clients (with \; \; results)\, reputation\, track record\, people\, fit and strategic alignment\n\n \;This is a joint event organ ised and hosted by the Association of Advertisers in Ireland (AAI)\, Insti tute of Advertising Practitioners (IAPI) and the Marketing Institute (MI). \n \; \;\n \; DTSTART:20130213T123000 DTEND:20130213T140000 SUMMARY:Marketing Institute - Managing the relationship with your advertisi ng agency END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0019ujXJuv@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The presentation on 'How shoppers&rsquo\; behaviour is changing and the role that price\, promotion and advertising strategies play in th is&rdquo\; \; \;by Jill McGrath of TAM Ireland \; \;is ava ilable for viewing \;to AAI Members in the Members Centre - click on T oolkit Seminar Presentations Tab DTSTART:20130226T081500 DTEND:20130226T100000 SUMMARY:Toolkit Seminar - Shoppers' Behaviour END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0022WTRVvL@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The Marketing Institute are running an exciting new Digital Mar keting Conference on 13 March 2013 at the Aviva Stadiumand they have offer ed a special rate for AAI Members as follows:\n \;- \; \;  \; \; \; \; \; \; \; Normal rate: &euro\;425\; AAI special rate: &euro\;350 \;- \; \; \; \; \; \ ; \; \; \; Early bird (31 Jan) rate: &euro\;325\; AAI early bi rd special rate: &euro\;250 \;\nFor full details of the Conference see www.dmxdublin.ie \;\nIf you or any of your colleague wish to book a p lace\, contact Jeff Moran and request the AAI rate. Jeff&rsquo\;s contact details are: \;\n\n\n\n\n\nJeff Moran. DMX Dublin Team. The Marketing Institute of Ireland. South County Business Park. Leopardstown. Dublin 18. Ireland \; \; \;\nT: 01-216 0151. \; M: 087-396 3136E: je ff@dmxdublin.com\n \;\n \; \; \; \; \; \;  \; \; \; \; \;\n \;\n\n\n\n\n DTSTART:20130313T090000 DTEND:20130313T170000 SUMMARY:Marketing Institute Digital Marketing Conference END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0024Tp4vt9@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:AAI Council Meet - Short \; - pre AGM DTSTART:20130321T160000 DTEND:20130321T163000 SUMMARY:AAI Council Meeting - pre AGM END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-00267X6E02@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The AAI Annual General Meeting was held on Thursday 21st \; March in the AAI Offices\, 26 Upr Pembroke Street\, Dublin 2. \; See b elow for documents relating to this event.\nAgenda\n2012 Audited Annual Ac counts\n2012 President's Report\n2013/2014 AAI Council Elected\n \; DTSTART:20130321T163000 DTEND:20130321T171500 SUMMARY:AAI AGM 2013 END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0029WJV3Xw@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:AAi Council Meeting - short - post AGM DTSTART:20130321T171500 DTEND:20130321T173000 SUMMARY:AAI Council Meeting - post AGM END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0031RfvD4J@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The presentation \; by Kay McCarthy\, MCCP Founder &\; M D&rdquo\; \; \; \;is available for viewing \;to AAI Member s in the Members Centre - click on Toolkit Seminar Presentations Tab DTSTART:20130416T081500 DTEND:20130416T100000 SUMMARY:Toolkit Seminar - “Rethinking Brand Strategy for Growth” END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0034kPPvkX@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Details of the discount available to \;AAI members are:\nEa rlybird (available until March 22nd)RRP:  \; \; \; \;  \; \; \; \; \; \; \; \; \; \; \;&n bsp\; \; &euro\;245AAI Members  \; \; \;&euro\;220Between March 22nd and May 14thRRP:  \; \; \; \; \; \;&nbs p\; \; \; \; \; \; \; \; \; \;  \; &euro\;345AAI Members \; \; \; \;&euro\;299\nTo book log o nto www.mediafuture.ie click on &lsquo\;Buy Tickets Now&rsquo\; and enter the offer code AAI . You can also book by calling Cathal on (01) 473 2050.  \; DTSTART:20130514T000000 DTEND:20130514T000000 SUMMARY:AAI Members Discount for Mediafuture's Conference END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0036IJ0EIR@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The Presentation \;&ldquo\;Digital Display Advertising &nda sh\; Making sense of it all&rdquo\; \; by Ken Nugent of RTE \;is a vailable for viewing \;to AAI Members in the Members Centre - click on Toolkit Seminar Presentations Tab DTSTART:20130521T081500 DTEND:20130521T100000 SUMMARY:Toolkit Seminar - “Brand Safety Online' and “Digital Display Ad vertising – Making sense of it all” END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0039BUolmP@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:AAI have negotiated a discount rate for AAI Members who book th e following event organized by the Irish Direct Marketing Association.&nbs p\; The discount code for AAI members is PartnerIDMA \, this will provide tickets at &euro\;30.\nThe booking link is http://targetingireland.eventbr ite.ie\nDate :  \; \; \; \; \; \; \; \;&nb sp\; \; Thursday 6th June 2013 &ndash\; Evening event \nVenue :  \ ; \; \; \; \; \; \; \; The Sandymount Hotel\, by the Aviva Stadium \nWilfield / Gilford Suite for the seminar\nThe sun-l ounge for the drinks and canapé\;s\nFormat:  \; \; \;&nb sp\; \; \; \; \; Come at any stage of the evening~ just fo r drinks and socialising or for an IDMA seminar as well. \nSeminar registr ation 5pm\nSpeakers commence 5.15pm\nDrinks and canapé\;s from 6.15p m\nTickets &euro\;20 IDMA members\, &euro\;40 non-members\, &euro\;30 for partner associations\nSeminar details: \nManaging Marketing in a changing landscape \nHow changing demographics in Ireland are affecting marketing d ecisions \nOverview: Since the last Census Irish Society continues to tran sform both culturally and economically. The human geography continues to e volve through emigration\, immigration and the commuter belt around the ma jor cities. Gain useful insight on how technological\, economical and demo graphical changes are affecting the buying patterns\, media choice and lif estyle decisions of the Irish consumer.\nThree Big Questions that will be answered by this seminar: &bull\; How does the changing Face of Ireland af fect my Marketing plans &\; budget?\n&bull\; What are the buying behavi oural trends\, specifically relating to new media &ndash\; web\, mobile an d traditional?\n&bull\; The power of segmentation. What are the new tools available to me to ensure I can identify my new and evolving prospect mark et and minimise my high risk market\, while understanding the changing hab its of my current and loyal customer base?\n \;SPEAKERS:\n1. Justin Gl eeson\, National Institute for Regional and Spatial Analysis (NIRSA) Manag er at All-Island Research Observatory (AIRO)\, NUI Maynooth\n&ldquo\;Irish Demographics have changed&rdquo\; \n2. Edel McCabe\, PublicisD\, Client S ervices Director\n&ldquo\;Has Marketing Strategy\, Segmentation and Target ing Changed in relation to the Demographics?&rdquo\; \n3. Brendan Sheridan \, Experian Ireland\, Data Manager\n&ldquo\;A Journey into Customer Insigh t &\; Segmentation Tools&rdquo\; DTSTART:20130606T170000 DTEND:20130606T190000 SUMMARY:Discount for AAI Members at IDMA Seminar END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0041mz54lM@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20130613T083000 DTEND:20130613T100000 SUMMARY:AAI Council Meeting - THIS COUNCIL MEETING HAS BEEN CANCELLED - NEW DATE TBA END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0043hGBnrO@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Code published June 2013\, to come into effect Sept 2013\nPleas e Note New Venue: \; The Gibson Hotel\, Point Village\, Dublin 1\nTo r eserve your place - open to AAI Members only - e-mail info@aai.ie\n \; DTSTART:20130731T110000 DTEND:20130731T130000 SUMMARY:BAI Revised General and Children's Commercial Communications Codes Briefing - NEW VENUE END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-00463IwOLw@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Venue tp be confirmed DTSTART:20130912T083000 DTEND:20130912T100000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0048R5xtbc@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Registration from 7.30a.m. &ndash\; Continental Breakfast Inclu ded \; \; Radisson Blu Hotel\, Golden Lane\, Dublin 8 \; \nTo Book your place email info@aai.ie \n \;8.00 &ndash\; 8.05 \; \ ; Welcome and introduction by Chair\n \; \; \; \; \;&n bsp\; \; \; \; \; \; \; \; \; \; \ ; \; \; \; \; \; \; \; Duncan Grehan\, Solicit or &ndash\; Duncan Grehan &\; Partners \;\n8.05 &ndash\; 8.20 \ ; \; Social Media and User Generated Content \n \; \; \;&n bsp\; \; \; \; \; \; \; \; \; \; \ ; \; \; \; \; \; \; \; \; \; Jeffrey G reenbaum - Frankfurt Kurnit Klein &\; Selz (USA) \;\n \;8.20 &n dash\; 8.35 \; \; Online Behavioural Advertising &ndash\; the UK E xperience\n \; \; \; \; \; \; \; \; \;  \; \;  \; \; \; \; \; \; \; \;&nb sp\; \; \; Jo Farmer &ndash\; Lewis Silkin (UK)\n \;8.35 &ndas h\; 8.50 \; \; Data protection in digital media \n \; \;&n bsp\; \; \; \; \; \; \; \; \; \; \ ; \; \; \; \; \; \; \; \; \; \; Dr . Sø\;ren Pietzcker &ndash\; Heuking Kü\;hn Lü\;er Wojtek (G ermany)\n \;8.50 &ndash\; 9.05 \; \; The Irish perspective &nd ash\; what do Irish advertisers need to be aware of?\n \; \; \ ; \; \; \; \; \; \; \; \; \; \;&nb sp\; \; \; \; \; \; \; \; \; \; Conor Griffin &ndash\; Duncan Grehan &\; Partners Solicitors (Ireland)\n  \;9.05 &ndash\; 9.15 \; \; Questions?\nABOUT THE SPEAKERS\nDuncan Grehan (Chair)Duncan is the President of the GALA Europe Middle East and A sia division and is a founding member of GALA. He established the firm of Duncan Grehan &\; Partners in 1984. The law firm carries on a general p ractice. It is a small\, experienced and skilled team of five solicitors a nd support staff.  \;Mr Grehan has been advising on advertising and ma rketing law issues in Ireland since 1984 and has lectured frequently in th e area. He is also the lawyer in Ireland for the embassies of Germany\, Au stria and Switzerland.\nConor GriffinConor Griffin is a solicitor in the f irm of Duncan Grehan &\; Partners and specialises in advertising and ma rketing law. \; He is an expert on providing clearance advice on adver tising copy\, advising on passing off\, trademark infringement\, competiti ons\, promotions\, lotteries\, lottery licenses and transactions and docum entation associated with the industry\, agencies and advertisers.\nJeffrey A. GreenbaumJeff is the Managing Partner of Frankfurt Kurnit Klein &\; Selz\, PC\, and is also a partner in the firm&rsquo\;s Advertising\, Mark eting\, and Public Relations group. Mr. Greenbaum counsels advertisers\, m edia companies\, advertising agencies\, and production companies on a wide variety of advertising\, marketing\, branded entertainment\, and intellec tual property matters. He is a member of the Executive Committee of the Gl obal Advertising Lawyers Alliance and is President-elect of GALA&rsquo\;s Americas division.\nJo FarmerJo is a partner at Lewis Silkin Solicitors in London and advises a mix of brand owners\, media organisations and market ing communications agencies on their commercial activities\, agreements an d day to day needs and has expertise advising on the regulatory aspects of all types of communications campaigns. \; Jo works closely with some of the key industry bodies such as ISBA and the IPA. She lectures regularl y on advertising law and commercial agreements.\nDr Sø\;ren Pietzcke rSø\;ren is a partner at Heuking Kü\;hn Lü\;er Wojtek in Ham burg\, and is in charge of the Intellectual Property department. He focuse s on advising clients in the manufacturing industry as well as in the serv ice industry including advertising agencies on all aspects of trademark la w\, advertising law\, unfair competition and other aspects of Intellectual Property protection. Sø\;ren writes and lectures on Intellectual Pr operty issues such as unfair competition\, ambush marketing and trademark law\n\nABOUT GALA\nGALA is a network of specialist law firms in over 60 co untries around the world providing advertising and marketing law services and general IP advices. Originally set up in 1989 as the European Advertis ing Lawyers Association (EALA)\, during the 1990s it was rebranded as GALA and commenced its expansion into a global organisation with three regiona l committees to cover the Americas\, Australia and Far East and the EMEA r egion. DTSTART:20130913T073000 DTEND:20130913T091500 SUMMARY:Digital and Social Media Advertising - a Legal Perspectie END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0050JuK0W5@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The Presentations \;&ldquo\;Can we trust the signs of uplif t in the economy?&rdquo\; \; \; by Neil Douglas\, Behaviour &\; Attitudes \;and \; \;&ldquo\;Appreciate the similarities\, em brace the differences: How we shop around the globe and what drives our pu rchasing decisions&rdquo\; by Maureen Mooney\, Commercial Director of The Nielsen Company in Ireland \;are available for viewing \;to AAI Me mbers in the Members Centre - click on Toolkit Seminar Presentations Tab DTSTART:20130924T081500 DTEND:20130924T100000 SUMMARY:Toolkit Seminar - A look to the future with Local and Global Trends END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0053aOPagv@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:&ldquo\;How search fits within the paid online media mix&rdquo\ ; by Julian Lynch\, iProspect \;This session will look at how to reall y focus on driving maximum value through a complementary media mix where e ach element plays a key role and consider how each can deliver more value when used together in a highly fluid way. Search is often used as the &ldq uo\;linker&rdquo\; or &ldquo\;closer&rdquo\; between other media.\n \; &ldquo\;The Evolution of SEO&rdquo\; by Dave Dungan\, Vroom Digital \; SEO as an industry is constantly changing as search engine algorithms beco me more sophisticated. \; Dave will explain how the role of an SEO is ever shifting in response to this and outline the expansion of the industr y into Social Media and Inbound Marketing. \; Finally by reflecting on Google&rsquo\;s new Hummingbird algorithm in addition to previous updates such as Penguin 2.0 &\; Panda\, Advertisers will acquire a flavour of where to concentrate SEO efforts in the near future. \;\n&ldquo\;The c hanging face of Google &ndash\; &lsquo\;Amazonification&rsquo\; and other stories&rdquo\; by Alan Coleman\, Wolfgang DigitalGoogle is fundamentally changing how it displays both paid &\; organic results to users. Market ers who adapt to the changes early are seeing dramatic uplifts in KPIs.\nT his talk willl detail 3 critical changes to the SERPS\; one which was rele ased in Ireland earlier this year and 2 that are coming soon. Useful and p ractical case studies for Brand Owners will be presented supporting all 3 innovations.\nVenue: Core Media\, 16 Sir John Rogerson&rsquo\;s Quay\, Dub lin 2Time: \;  \;08.15 &ndash\; 10.00 amCost: \; \; \;  \; AAI Members Free. Non AAI Members &euro\;25 per person payable on the day.To book your place(s) \; email info@aai.ie \; \; \nBio graphies:\nJulian Lynch is Managing Director of iProspect\, Ireland. iPros pect is the world&rsquo\;s largest search and \; performance marketing agency. Julian has thirteen years experience in online marketing and adve rtising\, almost since its inception in Ireland. Julian has worked client side and agency side for independent agencies and media groups and has led multi-skilled teams.\nJulian has delivered huge successes for clients in all verticals through the full range of digital channels. Julian is an adv ocate of knowledge transfer and has delivered digital lectures and worksho ps in Ireland and abroad.\nJulian&rsquo\;s specialties include Search Engi ne Marketing\, Email Marketing\, Display Advertising\, Online Marketing St rategy Development\, Conversion Optimisation\, Analytics\, Training and Co nsultancy.\nDave Dungan is Head of SEO with Online Growth Experts\, Vroom Digital.  \;He  \;has a wealth of experience auditing\, analysing and optimising websites to improve their performance within search engines and has worked with a host of major names in the Financial\, Healthcare\, Hotel and Retail industries in both Ireland and the UK. \;\nDave lect ures on the SEO module of The SureSkills Diploma in Digital Marketing and is a graduate of DCU holding a BSC in Multimedia Studies. \;\nAlan Col eman is Founder and CEO of Wolfgang Digital.  \;Alan fell in love with Google AdWords in 2007 and set up specialist search agency 'Wolfgang Digi tal' on his kitchen table. Wolfgang Digital are now a team of a dozen digi tal marketers. \;\nWolfgang Digital won the Grand Prix Prize in this y ear&rsquo\;s Digital Media Awards as well as taking home 'Best Search' and 'Best Integrated Campaign' prizes.\n \; DTSTART:20131022T081500 DTEND:20131022T100000 SUMMARY:Toolkit Seminar - Latest Thinking about Digital Search in three 20 minute sessions END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0055EHDe0i@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Venue to be advised DTSTART:20131120T083000 DTEND:20131120T100000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0057dNSG3G@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Venue to be confirmed DTSTART:20131121T083000 DTEND:20131121T100000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0060MJkb81@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:A Panel Discussion examining the pros and cons of various pract ical approaches available for Advertisers and Marketers\nThe Return on Mar keting Investment (ROMI) concept first came to prominence in the 1990s thr ough the work of Gary Lilien\, Philip Kotler and Robert Shaw . The phrase 'return on marketing investment' became more widespread in the next decade and today represents a significant element of marketing and advertising g uardianship in the US and UK. Pressure is rising in Ireland to consider a range of models to help justify advertising and marketing spend\, to show a return on activities as against contribution to profits.\nIt is often un clear exactly what this means to 'show a return' on marketing investment. Certainly\, marketing spending is not an 'investment' in the usual sense o f the word. There is usually no tangible asset and often not even a predic table (quantifiable) result to show for the spending\, but marketers still often times need to emphasize that their activities contribute to financi al health. Some might argue that marketing should be considered an expense and the focus should be on whether it is a necessary expense.\nMarketers believe that many of their activities generate lasting results and therefo re should be considered 'investments' in the future of the business\n  \;The Panel:\nSam Dias is a Director of Brand Science\, Omnicom Media Grou p&rsquo\;s marketing effectiveness consultancy group\nAfter completing an MSc in Mathematical Economics\, Sam joined BMP DDB as a graduate trainee.& nbsp\; He spent six years working within DDB Matrix - the econometrics and marketing analysis unit of DDB - and conducted consultancy projects for a wide range of agency clients that included: Best Foods\, Heinz\, Brooke B ond\, Scoot\, and British Gas.\n \;\nSam left BMP to become Director o f Brand Economics at Brand Finance plc - a consultancy specialising in bra nd valuation and marketing accountability &ndash\; where he worked on Barc laycard\, NPower\, Microsoft Networks and Shell.\n \;\nIn 2001\, Sam c o-founded Commetrix\, a marketing analytics consultancy\, owned by the Pub licis Group. \; He was heavily involved in the development of &lsquo\; Publicis Holistic&rsquo\;\, the global template for best practice in commu nications account planning. \; He also developed tools and processes f or the purposes of portfolio management\, channel planning and customer se gmentation. \; \n \;\nSam's areas of expertise include econometric modelling\, strategy effectiveness studies\, portfolio budget setting\, a nd forecasting. \; He specialises in modelling sectors and brands and has conducted award-winning work for several clients\n \;\nHe has writ ten eight award-winning advertising effectiveness papers including the fiv e star winner on Scoot.com and has made several contributions to peer revi ewed marketing journals. \; His work on marketing risk management that was conducted in collaboration with Cranfield School of Management borrow s heavily from finance theory and has helped clients to bridge the gap bet ween the marketing and finance. \; \n \;\nSam joined BrandScience in 2004 as a Director. \; \n \;\nSam is also a keen cricketer.&nbs p\;\n\n\nMary Lambkin is Professor of Marketing in the UCD School of Busin ess where she teaches courses to undergraduate and postgraduate students a nd is involved in a range of research projects under the general heading o f marketing strategy. She has written extensively on this subject in acade mic journals\, and also writes commentaries on marketing topics of contemp orary interest for professional publications. She has served as Head of th e Marketing Group\, as Dean of the UCD Business School and as a member of the Governing Authority of the university at various times\, and also hold s a number of positions in companies and professional organisations outsid e the university.\n \;Alan Cox is chief executive of Core Media. Cox b egan his career in the advertising business in 1985. He has worked in a nu mber of areas including production\, full service account management and m edia. Following four years as media director with Bell Advertising (part o f Ogilvy &\; Mather)\, he was appointed managing director of Ogilvy&rsq uo\;s new media company The Network in 1997 and appointed to the European board of the company the following year. In 1999 he joined Carat Ireland w here he spent seven years until his move to Core Media in September 2006. \nThe Panel will be moderated by Alex Gibson Presenter of The Persuaders R adio Show\, Director of Dublin City FM and Senior Lecturer at DIT.\nThis A AI Toolkit training is open to non-members at a nominal fee of &euro\;30 a nd is free to AAI members. \; To book at place\, contact AAI via info@ aai.ie . \; \n\nVenue: Core Media\, 16 Sir John Rogerson&rsquo\;s Quay \, Dublin 2\n\n\n\n\nRegistration and refreshments from 8.15am\nPanel Disc ussion commences from 8.30am\nQuestions and Answers session is wrapped up by 9.45am\nEvent closes by 10.00am\n\n DTSTART:20131126T081500 DTEND:20131126T100000 SUMMARY:Toolkit Seminar - Return on Marketing Investment END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0062TaGGV2@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Venue to be advised DTSTART:20140116T083000 DTEND:20140116T100000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0064JRmLmn@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:&ldquo\;The Over 55&rsquo\;s &ndash\; they&rsquo\;re ignored\, they&rsquo\;re not brand loyal\, and they represent a huge opportunity for brands&rdquo\; \nby Andy Pierce\, Head of Planning at MediaVest Ireland.& nbsp\;\n&ldquo\;&hellip\;and by adopting this approach\, we&rsquo\;ll reac h the older audience anyway.&rdquo\; How often have we as advertisers and marketers used this or a similar over simplification of addressing an audi ence almost a million strong?\nThis research conducted by MediaVest debunk s the myth that the over 55&rsquo\;s are brand loyalist. Quite the opposit e in fact. Their new life stage means they are actively seeking new brands \, new experiences and new opportunities. They are also a relatively wealt hy\, healthy\, and tech savvy audience. Yet despite all of this\, they are ignored by advertisers\, and in turn are ambivalent towards them. This pa per aims to both give a greater understanding of this group\, and to show the significant benefits for brands who target this audience.\nAAI Toolkit training is open to non members at a nominal fee of &euro\;35 and is free to AAI members. \; For more information and or to book at place\, con tact AAI via info@aai.ie . \; \nVenue: Core Media\, 16 Sir John Rogers on&rsquo\;s Quay\, Dublin 2\nBiography:\nAndy graduated with a B.A. and M. A. in History from TCD in 2005 before making the obvious and natural progr ession into media planning.\nOver the past 8 years\, he has worked in both planning and strategy roles across Mindshare\, Carat\, and MediaVest\, wo rking on and leading some of the largest media accounts in the country suc h as Unilever\, Heineken\, eircom\, Diageo\, Adidas\, Ulster Bank\, O2 and Glanbia.\nAndy joined MediaVest in 2012 as Head of Planning. He is respon sible for leading the company&rsquo\;s consumer insights and research capa bilities\; and integrating these into communications and media strategies. This is done through MediaVest&rsquo\;s new planning initiative\, the Hum an Experience Planning team\, which Andy also leads. In 2013 the team&rsqu o\;s work won a gold award at the Marketing Society Research Awards for th eir work on &ldquo\;Fathers and Sons&rdquo\; (Exploring the relationship b etween Fathers and Sons\, and how this relationship can be used to improve road safety) for the RSA. In doing so\, they became the first media agenc y to win an award at the Research Awards.\n \; DTSTART:20140121T203000 DTEND:20140121T220000 SUMMARY:Toolkit Seminar - the Over 55's END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0066krCuDv@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Topic and Veneu to be confirmed DTSTART:20140225T203000 DTEND:20140225T220000 SUMMARY:Toolkit Seminar END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0069DxzgRu@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The quality of the brief \;has a major impact on how a proj ect proceeds.  \;In this seminar the important of good briefing will b e examined from initiation phase of a project and considering the Creative Director angle too.\nColm Carey of The Research Centre.ie and Ger Roe Cre ative Director of Publicis will talk about what makes for a good and bad b rief and how the briefing process \;affects the output from explorator y research right through to to creative execution.\nColm Carey Biography F or over twenty years Colm has worked in Marketing Research and has also sp ent time working in Public Relations and Strategic Planning.He established The Research Centre Limited (www.theresearchcentre.ie) in 1991 and since then has carried out research projects throughout Ireland\, the UK\, and o n the East and West Coasts of the United States.Much is his work is qualit ative using focus group discussions and individual interviews to explore c onsumer attitudes and motivations in choosing brands and responding to adv ertising and other marketing activities. The approach is based on understa nding the dynamics of consumer psychology that lie behind the success and failure of brands whether these relate to packaging\, product\, advertisin g or brand image issues.\nAn ability to articulate the consumer point of v iew in an insightful and effective manner has resulted in Colm working wit h many leading indigenous and multi-national brand owners in the advertisi ng\, food\, finance\, insurance\, information technology\, motor\, alcohol \, newspaper\, retail\, radio and soft drinks&rsquo\; categories. He is al so called on to comment on consumer related issues on TV and radio and wri tes the monthly Research File in Marketing Magazine.\nGer Roe BiographyGer ard Joined Publicis Dublin from Young Advertising where he worked as senio r Art Director. He was responsible for all the creative work on the Bulmer s account\, overseeing TV productions around the world. During his time in Youngs he also managed the creative for Lyric FM\, Radio1\, 2fm and the A A. He has also worked in the Helme Partnership and Leo Burnett (formerly C DP Associates) on the Irish Distillers\, Miller and Xtra-Vision accounts. Apart from his exploits on the side of the river bank in pursuit of seatro ut and time spent doing crossfit and triathlons\, which he would be more t han happy to bore you with\, he is currently Creative Director of Ireland& rsquo\;s most creative Advertising agency. Here he has produced a huge amo unt of high profile work including most recently the Renault &lsquo\;Affor d to Live Again&rsquo\; campaign and the invention of its &lsquo\;Carculat or&rsquo\;\, the funnier Meteor ads and latest campaigns for DoneDeal husb and as well as pan european work on AXA. Ger is one of the most awarded Ir ish creatives across all disciplines and has won numerous national and int ernational awards\, including Cannes\, Epica\, ICAD\, NNI\, Kinsale and Sh arks.\nTo Book: \; e-mail info@aai.ie\nAAI Members Free\, Non-Members &euro\;35 payable at the door. DTSTART:20140325T083000 DTEND:20140325T100000 SUMMARY:Toolkit Seminar - Brief Encounters END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0071XENhTI@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Audited Year End Accounts for 2013 presented and approved at AG M\nAAI President's Address to AGM DTSTART:20140409T153000 DTEND:20140409T163000 SUMMARY:Annual General Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0073iIWHnd@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:by  \;Mike Mesbur\, Creative Director\, Ogilvy &\; Mathe r &\; Suzanne Delaney Head of Digital\, Ogilvy &\; Mather \;\nTh e convergence of new technology capabilities is profoundly changing the wa y marketers shape the customer experience. Data and technology are creatin g new opportunities for omni-channel marketing\, including the ability to personalise messages both for different channels and various devices. Stud ying behaviour\, developing personas and mapping the customer journey is k ey to building relationships with customers and offer customised solutions . \;\nDuring this session\, Mike will outline how the role of creative has developed in the era of data\, how brands can retain consistency whil e continually striving for relevance &ndash\; and the new types of campaig ns which are making an impact. \; Suzanne will discuss how this conflu ence of technology is altering the role of marketing\, and how you can rap idly leverage it to achieve your own marketing objectives. \; \;&n bsp\;\nAAI Toolkit training is open to non members at a nominal fee of &eu ro\;35 and is free to AAI members. \; For more information and or to b ook at place\, contact AAI via info@aai.ie . \; \nVenue: Core Media\, 16 Sir John Rogerson&rsquo\;s Quay\, Dublin 2\nBiographies:\nMike Mesbur i s an Executive Creative Director with more than 30 years experience in adv ertising and marketing. He has led agencies to success in Dublin\, New Yor k and Houston\, creating and developing strong brands for a wide range of multi-national clients\, as well as building powerful agency brands and th riving businesses. His approach is centered around a combination of courag eous vision\, insightful thinking\, motivating management skills\, and cre ative excellence in storytelling that resonates and can be delivered acros s all channels.\nSuzanne Delaney - Head of Digital\, Ogilvy Dublin With ex tensive experience and background in Museum Design and Software developmen t in both Ireland and Australia\, \;Suzanne joined Ogilvy in 2007 to d rive the digital agenda through deconstruction of agency silos and improve and maximize the company&rsquo\;s knowledge\, skills and ability in the a rea of digital business. \; Suzanne is fervent about the interactive e xperience and how to leverage it across multi platforms and multiple chann els of communications.\n \; DTSTART:20140429T081500 DTEND:20140429T100000 SUMMARY:Toolkit Seminar - “The implication of technology on creative and customer journey planning END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0076kV9HzV@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:3 x 15 minute presentations Followed by a discussion across the panelTo Book: \; go to \; CreativityROMI.eventbrite.ie \;&nbs p\; \; \; AAI Members Free/Non Members &euro\;35\nThe Speakers and Panel: \nJamie Helly - Managing Director\, DynamoDylan Cotter - Creative Director Irish InternationalSarah Clohessy - Marketing and Research Manage r\, Wide Eye Media\nOverview:\nJamie will outline how ROI can be positivel y impacted by effective design\, strategy and creativity in branding.  \; Next up Dylan examines the evolving scope and growing value of advertis ing creativity\, and offer a Creative's view on how that value can best be measured and maximised.\nFinally\, Sarah will propose that creativity doe sn&rsquo\;t just refer to the advertising execution\, but how media is pla nned\, bought and innovated. By using media creatively and innovatively\, advertisers can achieve higher cut through\, thus using their budgets more efficiently and effectively and creating higher Return on Investment.\nVe nue: Core Media\, 16 Sir John Rogerson&rsquo\;s Quay\, Dublin 2\nBiographi es: \;\nJamie Helly is Managing Director and founder of Dynamo. With o ver 24 years industry knowledge\, he has successfully grown the business f rom a small boutique design studio into one of Ireland&rsquo\;s most succe ssful design agencies. Currently the business boasts a team of 29.\nJamie graduated as a graphic designer in 1990 and since then his role has develo ped into that of brand development consultant\, with a deep belief that gr eat creative thinking can lead to latent commercial success.\nHe works wit h a broad spectrum of clients in the creation of their brand communication s strategies. Over his career\, he has managed significant and successful brand identity programmes for organisations such as Arthur Cox\, Eircom\, Easons\, Primark and Bulmers. \;\nHis role within the studio is that o f executive creative director and strategic brand development consultant. He is an integral part of the Dynamo proposition and works very closely wi th clients throughout the creative process.\nHe is married with 3 daughter s and is an avid motorcyclist and aviator.\nDylan Cotter was born and rais ed in Cork but hid this well during his leisurely rise in the cliquey D4 a dvertising scene. As a copywriter he was privileged to work with a variety of leading local and global brands\, from Barry's Tea to Snickers.  \ ;\nAs CD at Irish International he heads up a department of 45 people\, wh o add creative value in all kinds of specialist ways &mdash\; from shopper marketing to interactive content to TV ads. He believes the key to succes sful creative work is honesty\, trust\, and about two weeks (the first and last of these demands are completely negotiable).\nSarah Clohessy began h er career in advertising in the year Fight Club was shown in cinemas and h as over 14-years Marketing and Research experience in the industry. She jo ined Wide Eye Media in 2013 as Marketing &\; Research Manager\, and lov es combining her passion for film and figures in one job.\nSarah has worke d closely with an array of blue-chip clients as well as the top advertisin g agencies in the country. Sarah loves cinema as a medium because when she takes her seat\, the lights go down and the music starts\, anything and e verything is possible.\n \; DTSTART:20140520T081500 DTEND:20140520T100000 SUMMARY:Creativity - its importance and role in driving Effective Return on Marketing Investment END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0078Fu0drt@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:\nbyJohn Fanning. \; \; \;\nTo view John's Presenta tion - click here \;\n \;\nIn the late 1920's in America there wer e two leading brands of ready-to-eat cereal\; Post and Kellogg's\, when th e depression came one stopped advertising the other continued to invest.\n In the 1970's in the UK there were two leading brands of toilet paper\, De lsey and Andrex\, when the recession cause by the oil crises came one stop ped advertising the other continued to invest. \;\nThe lesson is obvio us and there are many other examples because there is well documented evid ence from every recession of the twentieth century to show that businesses who continued to invest in advertising emerge much stronger than their co mpetitors who don't.  \;Ireland is no exception and a new analysis of the 160 award-winning case histories from the Irish Advertising Effectiven ess Awards\, 1996--2014\, shows the different ways advertising works for b usinesses and the return on marketing investment and increase in sharehold er value that can be expected.\nAbout the SpeakerJohn Fanning lectures in Branding and Marketing Communications at the Smurfit Business School. He w as managing Director and Chairman of McConnells advertising between 1980 a nd 2005. He writes regularly on the subject for marketing publications and in the national press and  \;is the author of \;The Importance of Being Branded: An Irish Perspective (Liffey Press). \; \;\n \ ; DTSTART:20140916T083000 DTEND:20140916T100000 LOCATION:Core Media\, 16 Sir John Rogerson's Quay\, Dublin 2 SUMMARY:Toolkit Seminar - 'Be Wise - Advertise' END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-008088KvHA@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Venue to be advised DTSTART:20140919T083000 DTEND:20140919T220000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0083okZCed@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Investigating Marketing roles in different industry sectors \nT he Influencers members only networking group is open to employees in an AA I member company and there is no charge for participating but you do need to confirm your attendance as places are limited.\nAt the next Influencers evening on 25th September our focus will be on about the skills required and routes to becoming involved in particular industry sectors. \; We will discuss what is difficult and challenging within advertising for that sector too. \;\nEach speaker will talk about their own career path an d outline the skills they look for when adding to their Marketing Team.&nb sp\;  \;\nAttendees will be split into small groups that rotate from s peaker to speaker to facilitate intimate Q+A sessions with each Industry E xpert. \; Ideally colleagues will be separated across the groups to en courage members to meet new people.\nThe Industry Experts:Sheila Cunningha m\, Head of FMCG &\; Retail talent at AlternativesDavid Field\, Head of Marketing at Brown ThomasOrla Roche\, Digital Director at Irish Distiller s Pernod Ricard \;\nHere&rsquo\;s the plan:6.00pm \; \; \;  \; \; \; \; \; \; \; \; \;AAI Members arrive from 6pm for an after-work drink6.30pm \; \; \; \;  \; \; \; \; \; \; \; \;Welcome message an d presentations commence6.35pm \; \; \; \; \; \;&n bsp\; \; \; \; \; \;Sheila Cunningham\, Alternatives p rovides an overview of the recruitment landscape6.50pm \; \; \ ; \; \; \; \; \; \; \; \; \;3 x concur rent 20 min information sessions including 10 mins of Q+A each \;  \; \; \; \; \; \; \; \; \; \; \;&n bsp\; \; \; \; \; \; \; \; \; \; Retai l: David Field\, Brown Thomas \; \; \; \; \; \;&nb sp\; \; \; \; \; \; \; \; \; \; \;  \; \; \;  \; Digital: \; Orla Roche \; \;&nbs p\; \; \; \; \; \; \; \; \; \; \;& nbsp\; \; \; \; \; \; \; \; \; FMCG: Speak er to be confirmed7.55pm \; \; \; \; \; \; \;& nbsp\; \; \; \; \;Wrap up8-8.30pm \; \; \;&nbs p\; \; \; \; \; Opportunity to talk further with co-AAI me mbers and Industry Experts \; \;\nTo reserve your place go to TheI nfluencersSept.eventbrite.ie \; \; \; \; \; \;&nbs p\; \; \; \; \; \; \; \; \; \; \;& nbsp\; \;\nA list of attendees will be shared in advance of the event so early booking is a must. \;Places are also limited for this first e vent. \; \; DTSTART:20140925T180000 DTEND:20140925T200000 LOCATION:Irish Distillers Pernod Ricard\, Simmonscourt Road\, Dublin 4 SUMMARY:The Influencers END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0086dMnUpe@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:\nAAI Toolkit training is open to non members at a nominal fee of &euro\;35 and is free to AAI members. \; \n\n'The long and the shor t of it' \; \;Millward Brown will be sharing learnings on why it i s important to measure the success of campaigns against long-term brand eq uity and exploring the roles that different channels within the mix play a t achieving this. \nVincent Blaney from Millward Brown will be referencing findings from their European database and sharing case examples from work across Europe and the globe.\n \;\n \;Vincent Blaney\n\nEuropean Brand Director &ndash\; Media &\; Digital\, Millward Brown\nVincent joi ned Millward Brown in 2008 and took on a role helping to develop and drive their digital offering across Europe. When Millward Brown created their M edia &\; Digital practice in 2010 Vincent was one of the founding team members and worked closely to help lead the development of their approach to multi-channel campaign management.\nVincent has gained invaluable exper ience in the media space working across a range of markets for brands\, ag encies and publishers helping Millward Brown to round their offering in th e ever changing media landscape. Vincent began his career at MORI where he focused on Brand &\; Communications research for private and public se ctor clients. He gained expertise in a mix of quantitative and qualitative approaches for the likes of the NHS and the Environment Agency. Vincent a lso spent a number of years at Ipsos\, working on Brand &\; Communicati ons tracking across a number of sectors such as FMCG\, Retail and Finance.  \;\n&ldquo\;Digital Is Selling More Soap Than It Gets Credit For&rdqu o\;Many have long suspected that the tools used to measure return on inves tment\, and hold sway over marketing decisions\, give digital media short shrift. A new study by seven of the biggest packaged-goods companies\, joi ned by Nielsen\, Facebook and Google\, appears to prove it. \nNikki Clarke  \; from Nielsen will look at new approaches &\; techniques to bett er understand digital in Marketing Mix Models.\nNicola Clarke\, European M arketing Effectiveness Consultant\, Nielsen\nNicola has worked for 12 year s&rsquo\; with marketing effectiveness and joined Nielsen in 2006 to evalu ate return on marketing investment. During her time at Nielsen\, she led a nd published a cutting-edge research project\, in partnership with the IPA &ldquo\;How share of voice wins market share&rdquo\;. \nCurrently\, she i s responsible for the global launch of an innovative MMM approach to bette r understand digital and social media interactions. \nPreviously\, Nikki w orked in advertising agencies. \; She also specialised in advertising research at Ipsos-ASI\, both in terms of tracking and copy testing. \nShe is passionate about helping clients to maximise their advertising/media in vestment and building stronger brands \;\nFacilitator:  \;Noel Mar tyn\, Mediaworks \n\nNoel Martyn\, Planning Director\, Mediaworks\nNoel jo ined Mediaworks as a Planning Director in 2010\, having worked at a senior level in a number of other media agencies including Board Director in bot h MediaVest and Core Media. \;\n\nOver his career Noel has worked acro ss a range of leading brands including Bank Of Ireland\, Cadbury and SPAR. \nNoel currently heads up the McDonald&rsquo\;s\, Irish Life and Tró \;caire accounts\, among others in Mediaworks.\n\n\nAll attendance registr ation and bookings can be recorded at https://romi.eventbrite.ie \;\n DTSTART:20141021T081500 DTEND:20141021T100000 LOCATION:Core Media\, 16 Sir John Rogersons Quay\, Dublin 2 SUMMARY:Toolkit Seminar - Return on Marketing Investment END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0088DFwItP@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Hear from MCCP THE PLANNING AGENCY&hellip\;Selected speakers at Cannes 2014\, Eurobest\, Helsinki 2014\, ASI Tv Symposium Conference \, M adrid November 2014From the best of Cannes festival of creativity and bran d strategy\, how to create and integrate communication across multi screen platforms and how to lead game changing growth\; Kay McCarthy\, MD and Fo under MCCP\, with Shane Doyle\, Strategic Planning Director will share how leading marketers think and act \; differently to reverse category gr owth\, both within their \;organisations \;and in the cultural lan dscape of \; their consumer. \; \;\nTo Book: \; go to http s://insightsonbrandgreatness.eventbrite.ie \; \; AAI Members Free/ NonAA Members &euro\;35 per person\nBiographies\n\nIn 2008\, Kay set up MC CP THE PLANNING AGENCY as a new way for clients to have access to the best in class independent strategy and to really game change their brands traj ectory. 6 years later\, MCCP THE PLANNING AGENCY is a real force in the in dustry as a leading specialist strategy group and has attracted both local and global clients such as An Post\, Heineken\, Smurfit Kappa\, Tourism I reland\, Muller\, Kepak/Rustlers &\; Big AL's UK\, Primark\, and RaboDi rect amongst others.\nAs a thought leader\, Kay is regularly asked to spea k at key marketing &\; industry events and conferences. She was selecte d to speak at Cannes in 2014 on the Future of Strategy.\nKay believes that when demand is tight\, brands need to reinvent themselves to become re-re levant\, but with a fresh set of lens and must embrace creativity that goe s well beyond traditional forms to include innovation and more inventive p ositioning's and stories to involve their audiences.\nKay brings twenty tw o years experience in leading the development of effective consumer led br and strategies. She had a senior marketing roles at Diageo\, Executive boa rd positions at Universal McCann Globally\, EMEA\, Head of Strategy and De puty MD at McCanns. She has expertise in pioneering both brand models and insight programmes for communications planning at agency network level.\nS he has led the strategy for creative brand work that has won numerous awar ds including 2 Euro Effies for work on Tourism Ireland International and X box in EMEA\, ADFX and AIM awards for Unilever\, Sprite &\; Diet Coke. \n\nShane is the Strategic Planning Director at MCCP and leads strategy on Heineken\, Meteor\, Pernod Ricard\, The National Cancer Screening Service \, Tourism Ireland \, Connacht Rugby\, Irish Ferries and Rabobank.\nShane has also led highly innovative strategic research projects for Red Bull\, Rustlers (UK)\, UNICEF and Failte Ireland\, as well as running NPD and inn ovation programmes for Meteor and Big Als. Shane led the development of an insight training programme for Smurfit Kappa globally. Shane leads a dyna mic planning team in MCCP to ensure the rigour and clarity of brilliant pl anning is brought to every piece of work MCCP take on.\nPrior to MCCP\, Sh ane worked with a number of leading agencies including McCann Erickson\, a nd Ogilvy &\; Mather\, where he led key strategies..\nShane has a prove n ability to recognise where and how a brand can really resonate at a cult ural level and he displays a passion and commitment in bringing this throu gh to many consumer touch-points.\nShane graduated from UCD with an Honour s Degree in Psychology \; \; before \; completing an MSc in Ad vertising at \; Dublin Institute of Technology. DTSTART:20141118T081500 DTEND:20141118T100000 LOCATION:Core Media\, 16 Sir John Rogersons Quay\, Dublin 2. SUMMARY:Toolkit Seminar - Insights on Making Brand Greatness from Internati onal Winners END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0090z6ot50@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20141120T083000 DTEND:20141120T093000 LOCATION:KBC Bank\, Sandwidth street SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0093LVzgu3@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:An exploration of two recent Bord Bia studies exploring Irish c onsumer culture and the evolving nature of Irish identity. \; In this month&rsquo\;s session Rory McDonnell explore the impact our changing cult ure has on brands and the implications for a critical target consumer grou p\; millennials.\nBiography of Rory McDonnell: \; \;Rory McDonnell is Bord Bia's Insight &\; Innovation Specialist. A qualitative researc her with almost 20 years experience\, Rory works with leading food and dri nk brands to help guide their brand and innovation strategy for the both t he domestic and export markets. In that capacity\, his recent work on beha lf of the Avonmore brand in China was the winner of this years' Grand Prix at the Marketing Society of Ireland's Research Excellence Awards.\n \ ;To Book: \; go to http://postmillennialtensions.eventbrite.ie\nCost:& nbsp\; AAI Members Free \; \; Non-AI Members: \; &euro\;35 per person DTSTART:20150120T083000 DTEND:20150120T100000 LOCATION:Core Media\, 16 Sir John Rogerson's Quay\, Dublin 2 SUMMARY:Toolkit Seminar - Post Millennial Tensions END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0095TH1SXV@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20150122T083000 DTEND:20150122T100000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-00971Jxppe@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION: \;Sign of the Times 2015 by Neil Douglas\, Director\, Beha viour &\; Attitudes\nThe talk will be based on B&\;A's annual 'Sign of the Times' research. \; It is a review of recent new research by B& amp\;A drawing on insights from qualitative research and survey data in Ir eland. \;This year B&\;A have taken a particular interest in compar ing how different parts of the country are experiencing the upturn includi ng perceptions of people in Northern Ireland. \; The research also loo ks at emerging trends in technology usage\, shopping behaviour and attitud es to loyalty schemes.\nGlobal Realities\, Irish Opportunities by \;Ge rard O'Neill\, Chairman\, Amá\;rach ConsultingIreland is one of the most open economies in the world. \; What happens elsewhere matters he re\, whether we like it or not. \; Too often we see openness as a sour ce of vulnerability\, but instead we should see it as a source of opportun ity. \; Emerging global trends such as ageing populations\, savings gl uts\, networked nations and climate change all hold out the prospect of ra dical change for economies\, societies and businesses. \; And change b rings opportunity\, especially for those living on a small island off the coast of Europe...BiographiesNeil Douglasis a Director of Behaviour and At titudes and a specialist in qualitative research with more than 20 years o f experience working in UK and Ireland. \; He has worked across a numb er of sectors in recent years including technology\, telecommunications an d financial services. \; He has been recognised by the Marketing Socie ty in Excellence awards for Brand strategy and development and Innovation in research in 2009\, 2010 and 2014.\nGerard O'Neill \;leads the strat egic consulting practice in Amá\;rach\, working with senior manageme nt teams to create resilient strategies for the future. He was appointed a member of the National Statistics Board in 2014 which is responsible to t he Government for developing its statistical strategy. \; Gerard was a co-founder of Hireland.ie\, the job creation initiative\, and is a direct or of Third Space\, a social innovation initiative. He is a Fellow of the Marketing Institute of Ireland and his book - 2016: A New Proclamation for A New Generation - is published by Mercier Press.\nCost: \; AAI Membe rs free/Non AAI Members &euro\;35 per person\nTo book: \; go to \; http://localandglobaltrends.eventbrite.ie DTSTART:20150224T083000 DTEND:20150224T100000 LOCATION:Core Media\, 16 Sir John rogersons Quay\, Dublin 2 SUMMARY:Toolkit Seminar - Signof the Times END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0099ZDiGZk@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Counncil Meeting 4.00pm foloowed by AGM at 4.30pm.  \;Then short Council meeting at 5.15pm to elect officers.\nYear End Accounts\nPre sidents Report DTSTART:20150312T160000 DTEND:20150312T173000 SUMMARY:AAI Council Meeting and AGM END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-01019Sio1h@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:With 4 in 10 'Innovation Leaders' planning to launch new produc ts or services in 2015 and a similar proportion targeting growth by &ldquo \;developing existing products and services&rdquo\;\, it's more important than ever that companies seek out and creatively meet surprising human nee ds and at the same time present themselves with originality and daring.\nI n this session\, Paul will share some conclusions from jump!'s recent annu al 'Innovation Leaders Survey' as well as promoting the benefits of 'Sin' and how companies might use the 7 deadly sins as innovation start points. \nPaul will demonstrate how exploring the more distasteful or playful side of human desires can unearth new innovation opportunities.\njump! Innovat ion\, with teams in Dublin and London\, is a rising star in the Innovation world\, helping businesses grow through creatively developing new and exi sting brands. jump!'s teams of innovationists work across markets on innov ation challenges in sectors as diverse as gaming\, Foreign Direct Investme nt\, alcohol\, telecoms\, retail\, FMCG and sport. They always place peopl e and insight at the heart of their innovation work and always seek to sha ke things up.\nBio Paul KeldersPaul is a fellow of the Marketing Institute of Ireland and has over 25 years&rsquo\; experience in the innovation and marketing industry. His early career was spent in the advertising industr y before joining the Guinness team in Diageo. He founded jump! Dublin in 2 004 with jump! London opening in 2013.\n \;Cost: \; AAI Members Fr ee \; \; Non AAI Members &euro\;35\nTo book go to \; \;htt p://celebratingoriginalsin.eventbrite.ie DTSTART:20150324T083000 DTEND:20150324T100000 LOCATION:Core Media\, 16 Sir John Rogersons Quay\, Dublin 2 SUMMARY:Toolkit Seminar - Celebrating Original Sin and its Untapped Innovat ion Potential END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0103xvGAhd@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20150411T083000 DTEND:20150411T100000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0106VGK2nZ@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Join us on Tuesday 21st April at the AAI Advertisers Toolkit to hear some \;of Ireland&rsquo\;s leading magazine brands present five& nbsp\;successful marketing and advertising strategies with correlating cas e studies \;across business to business\, custom and consumer titles i n both print and online. \;\n5 x 12 minute presentations covering  \;\n\nHow to successfully amplify a creative campaign across print\, digit al\, social and video \;\nTips on building and managing communities&nb sp\;\nHow to become a great story teller\nHow brands can utilise trade med ia strategically\nHow global brands are using content marketing and key st rategies to engage their audiences \;\n\nSpeakersJ\n\nMelanie Morris\,  \;Image Publications\nStephen Wynne-Jones\, \;Checkout magazine\n Aideen O&rsquo\;Brien\, \;Xposé\; Magazine\nElaine Prendeville\,  \;Harmonia / U magazine\nKaren Hesse\,  \;256 Media\n\n&\; Int roduced by Grace Aungier\, Magazines Ireland\nBiographies\nGrace Aungier&n bsp\;is CEO\, Magazines Ireland\, the association of Irish magazine media. A former Advertising Director of Image Publications and Account Manager a t the Sunday Tribune. Magazines Ireland represents around 38 \;Irish p ublishing companies \;who together produce over 185 \;magazine bra nds including consumer\, \;business-to-business and customer magazine& nbsp\;brands across all platforms. \;\nStephen Wynne-Jones \;is ed itor of Checkout magazine\, the leading business-to-business title in Irel and (Winner\, Best Business to Business Magazine\, more than 5\,000 circul ation)\, and ESM: The European Supermarket Magazine. Both titles are aimed at the grocery retail and FMCG sector\, and Wynne-Jones is renowned as an authoritative voice on matters affecting the retail industry. \;\nAid een O&rsquo\;Brien \;is the Advertising Sales and Marketing Manager at Xposé\; Magazine. Aideen manages Xposé\; Magazine clients&rsq uo\; marketing campaigns from the conceptual stage to fruition. In her cap acity in this role\, Aideen also works closely with TV3 Xposé\; to p roduce creative and effective marketing provisions for clients. \;\nKa ren Hesse \;is the Managing Director of 256 Media\, Ireland&rsquo\;s f irst content marketing agency. She has 25 years&rsquo\; experience of B2B and B2C publishing. Clients include EBS Ltd\, KBC Bank\, House and Home\, Confetti and the DSBA.\nElaine Prendeville \; is Harmonia&rsquo\;s Hea d of Creative Communications\, an in-house creative agency working with na tional and international clients to promote their products and services th rough Harmonia&rsquo\;s market-leading magazine brands. From bespoke adver torials to strategic editorial partnerships\, Elaine harnesses Harmonia&rs quo\;s power to engage readers in print and online\, consistently exceedin g client expectations. A former Editor of Irish Tatler Magazine (2006-2010 ) and of VIP Magazine (2010-2014)\, Elaine&rsquo\;s editorial experience i nforms each project\, while her commitment to digital innovation sees her deliver 360°\; solutions to leading brands including Bank of Ireland\, Eurospar and Marks &\; Spencer.\nMelanie Morris \;Editor in Chief I mage Publications. Melanie Morris is Editor in Chief at Image Publications . She oversees and represents IMAGE magazine in all outward-facing activit y. Devises strategies to continue pushing all house titles to reach their maximum audience while staying true to brand values. Created and developed the IMAGE Business series of events which now contributes significantly t o overall company bottom line. Created the IMAGE Business of Beauty in 201 4\; an industry awards first that incorporated a digital element which saw the concept go viral\, adding 40\,000 unique users to image.ie over a six week period.\n \;To Book: \; go to \;http://brandinnovation.e ventbrite.ie\nAAI Members Free / Non AAI Members &euro\;35 DTSTART:20150421T083000 DTEND:20150421T100000 LOCATION:core Media\, 16 Sir John Rogersons Quay\, Dublin 2 SUMMARY:#AAIToolkit : Brand Innovation and the role of magazines within thi s” END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-01080O8l9Z@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION: \;\nIAB Ireland would like to invite you and your colleagu es as AAI Members to IAB Video Connect 2015 FREE OF CHARGE. When: \; & nbsp\;  \;  \;  \; \;Thursday 14th May 2015 Where: \;  \;  \;  \;  \;Guinness Storehouse\, Dublin 8 Time: &nbs p\; \; \; \; \; \; \; \; \; \; \;& nbsp\;  \;8.30am to 1pm (delegates will receive a lunch 'to go') There is a packed agenda of speakers from AOL\, AIB\, Microsoft\, Sky\, Twitter \, Youtube\, and Nielsen. IAB Ireland will also launch wave 2 of their Pow er of VOD research  \;\nFor more on the conference\, click here\nRSVP is essential\, please email maeve@iabireland.ie to avail of this free tick et. DTSTART:20150514T083000 DTEND:20150514T130000 SUMMARY:“Video Online: A Brand's best friend” the inaugural Video Confe rence from IAB Ireland END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-01110vtLdH@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Leading the marketing on big global brands can be every markete rs dream\, however it does come with its challenges!\nGlobal positioning l eads the way\, and markets need to respond with locally relevant interpret ations and initiatives to wow the Irish consumer. &lsquo\;Local Top spinni ng&rsquo\; has become a must win pillar for Heineken Ireland.\nHear more f rom Sharon Walsh about how Heineken has responded on Tuesday 19th \;Ma y as part of the innovation theme for AAI Tuesdays&rsquo\; Nuts &\; Bol ts of Advertising #AAIToolkit seminar. \; There will be plenty of time for questions to be answered during the session so feel free to bring a f ew with you!\nSHARON WALSH - BIOG \;\nSharon Walsh\, Heineken Ireland Marketing Director.\nWith over 14 years marketing experience where she hel d senior marketing positions at Coca-Cola Ireland (Head \;of  \;Ma rketing Sparkling Portfolio and Head of Media)\; Gilbey&rsquo\;s of Irelan d and Diageo Ireland (Brand &\; \;Marketing Manager)\, Sharon Walsh joined Heineken Ireland in 2012 as Marketing Director. \;Walsh  \ ;is  \;responsible  \;for  \;the  \;marketing  \;of &n bsp\;Heineken  \;Ireland&rsquo\;s  \;portfolio  \;of  \;br ands  \;to  \;include  \;Coors  \;Light\,  \;Tiger&nbs p\;Beer\, Murphy&rsquo\;s Irish Stout\, Paulaner\, Beamish\, Fosters\, Des perados\, Amstel\, Moretti\, Sol\, Zyweic\, Affligem and \;of course\, Heineken itself. Since graduating from DCU with a Masters in Strategic In ternational Marketing\, Walsh \;has delivered some of Ireland&rsquo\;s most famous marketing campaigns and notched up many All Ireland Marketing  \;Awards along the way.Walsh is considered one of Ireland&rsquo\;s le ading marketing experts. Her track record demonstrates that her strategic\ , \;single-minded approach to marketing unlocks real growth for brands under her guardianship. \;www.heineken.ie\nNote: the Seminar will sta rt with a brief update from AAI CEO Barry Dooley about the advertising reg ulatory codes.\nCost:  \;AAI Members free  \;Non-AAI Members &euro \;35.00 per person\nTo Book:  \;go to \;https://makinggloballocal. eventbrite.ie DTSTART:20150519T083000 DTEND:20150519T095000 LOCATION:Core Media\, 16 Sir John Rogersons Quay\, Dublin 2 SUMMARY:Toolkit Seminar - Making Global Local END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0113SWKWXl@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:At the next evening session of &ldquo\;The Influencers&rdquo\; on Wednesday 27th May we&rsquo\;d like to encourage marketers from AAI mem ber companies throughout Ireland to take the plunge and converge in Dublin for a once off 2015 initiative! \;\nJoin us for 2 hours of beneficial personal development training followed by as much or as little time as yo u wish having social fun in Dublin City Centre. \; \;\nRecognising the power of a strong network in propelling your career we invite you to get to know fellow AAI Members\, share how you can assist each other\, enj oy some fun welcoming in summer and learn unique skills to drive your care er forward. \;\nThe evening will commence with a highly recommended\, practical 2 hour workshop about\n&ldquo\;Creating your Personal Brand&rdqu o\; \nand lead into an evening to get to know each other socially \;\n Creating Your Personal Brand: If you think marketing and branding are conc epts only relevant to businesses\, you&rsquo\;ll be pleasantly surprised b y coming along to this hands-on training workshop. \;\nWhat companies like Virgin\, Nike and Coca-Cola do on a global scale\, you can apply to y our career. In the words of marketing and branding guru Tom Peters\, &lsqu o\;we are CEOs of our own companies: Me Incorporated. To be successful\, o ur most important job is to be head marketer for the brand called &lsquo\; you&rsquo\;.&rsquo\;\nPersonal Branding is the process by which you market yourself to others. The reality is we are all branded by other people whe ther we like it or not. We can either proactively create our own brand\, o r leave it to chance and be branded by others. \;\nDuring this two hou r workshop James Sweetman\, an experienced Executive Coach &\; Trainer\ , will outline the concepts at the heart of Personal Branding and why it i s important for career development. \;\nYou will have an opportunity t o start shaping your own personal brand. James will also explore how perso nal branding differs from reputation and discuss the qualities and brand f actors that will help you climb the career ladder.\nBook at  \;https:/ /influencerspersonalbranding.eventbrite.ie\n\nNormally these events are fr ee to AAI members however due to the calibre of this training and the limi ted tickets available\, there is a nominal charge applied to secure your p lace on this occasion: \;\nDublin based AAI Members \; \;  \; \; \; \; \; \; \; \; \; &euro\;35\nAAI Members outside of Dublin \; \; \; &euro\;15 \n(consider the & euro\;20 discount as our contribution to your petrol money!)\nTimeline\nPo st-work drinks from 6pm (at whatever time you can make) at Irish Distiller s Pernod Ricard\, Simmonscourt\nTraining 6.30 &ndash\; 8.30pm\nNetworking and social &lsquo\;out on the town&rsquo\; from 9pm onwards&hellip\;\nAbou t our Trainer\nJames Sweetman has established himself as one of the pre-em inent Business &\; Personal Coaches and Trainers in Ireland.\nHe has he ld senior positions in a number of blue chip companies\, working in the ar eas of Change Management and Business Development\, and completed an MBA i n 1998. In addition\, James has a Diploma in Business and Personal Coachin g and is a certified Master NLP (Neuro-Linguistic Programming) Practitione r.\nJames is a sought after conference speaker and delivers keynote addres ses at events both in Ireland and overseas. He also writes for several mag azines and his ezine\, Next Steps\, is Ireland&rsquo\;s most widely read B usiness and Personal Development online newsletter. He is the author of &l squo\;Graduate to Success &ndash\; a guidebook for climbing the career lad der\,&rsquo\; &lsquo\;Soar &ndash\; Powerful Questions that will transform your life&rsquo\; and the novel &lsquo\;The Odyssey of Abraham Little.&rs quo\; He also wrote the ebook &lsquo\;How to Excel at Interviews&rsquo\; w hich was downloaded 250\,000 times in the first twelve months after public ation.\nJames&rsquo\; ability to inspire audiences comes from his unique b lend of professionalism\, insight and humour. This teamed with the directn ess and honesty that his subjects requires\, has resulted in an impressive client list. DTSTART:20150527T180000 DTEND:20150527T203000 LOCATION:Irish Distiller Pernod Ricard. Simmonscourt Road\, Ballsbridge SUMMARY:The AAI Influencers - Creating your personal brand END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0116LhmBoT@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Despite strong growth in display\, mobile and video advertising \, Search continues to be the most dominant\, significant and highly trust ed advertising channel in its own right and the key to a truly integrated marketing mix. The IAB Ireland/PwC adspend survey showed that Paid-for-Se arch advertising has grown by 43% yoy and remains the dominant digital for mat with a 52% share of total online adspend at &euro\;137M.\nThe AAI Tues day' Nuts and Bolts of Advertising seminar on digital search will comprise of 3 short expert presentations and a panel discussion. \; Fresh data from Google's consumer barometer will be included to help understand the new Irish consumer and how your brand can develop a top-notch search strat egy.\nTHE ROLE OF SEARCH IN THE CONSUMER JOURNEY \;  \;  \; &n bsp\; \;\n \; Eoghan Phipps\, Head of Irish Agency Sales\, Goog le/You Tube \;\nThe Irish consumer: using the latest research to share how the new consumer thinks and behaves and how advertisers can respond t o consumers search moments with creative\, contextual and relevant message s driven by consumer insight.\n\nUsing fresh data from the latest consumer barometer and case studies. \;\n\nDEVELOPING YOUR SEARCH STRATEGY TO GET AHEAD OF THE COMPETITION\n \; \; \; \; \; \;&n bsp\; \; \; \; \; \; \; \; \; \; \ ; \; \; \; \; \; \; \; \; \; \;Mar c Dallimore\, Head of Systems and Ad Ops\, iProspect \;\n\n \;Join the dots of your SEO (Search Enging Optimisation) and PPC (Pay per click) strategies for the best combined 'search' strategy.\nCase studies to illu strate results with a small team\, on a small budget\, using existing tool s. \;\n\n10 TOP TIPS TO GET THE MOST OUT OF YOUR SEARCH STRATEGY\n&nbs p\; Tom Tully\, Sales Manager\, Bing\n\nKey take-aways will include practi cal Search tips\, next steps\, and what's coming down the track that you a nd yourbrand need to be ready for. \;\n\n \;20 min Panel Discussio n and Q&\;A - moderated by David Mulligan\, Business Director\, Radical \nVenue: \; Core Media\, 16 Sir John Rogerson's Quay\, Dublin 2. \ ; Free to AAI Members. \; Non AAI Members &euro\;35 per person.\nTo Bo ok: \; Go to https://nutsandboltsofsearch.eventbrite.ie\nBiographies\n Eoghan Phipps\, Head of Irish Agency Sales\, Google/You Tube\nPrior to joi ning Google almost 6 years ago\, Eoghan taught business and economics at M aastricht University\, Netherlands. \; While at Google\, Eoghan has le d client relationships across the government\, telecoms and insurance sect ors in the UK and Ireland while also spending time working with agencies i n the U.S. \; In his current role\, he leads Google's partnership with media and creative agencies in Ireland.\nLast year he was listed on the S unday Independent's 'top 30 people under 30 shaping Ireland's future'\, wh ich was good timing since he no longer qualifies for that age bracket!\nEo ghan is the Chair of IAB Ireland's Search Council.\n \;Tom Tully\, Sal es Manager\, Bing\nTom has worked in the search industry for 9 years.  \; Predominantly from the publisher side having spent time working for bot h Yahoo! and Microsoft Bing. \; But he has briefly worked agency side also. \; Currrently Tom manages a team of account managers across West ern Europe who service the needs of agencies and direct advertisers\, focu sing on PPC advertising for Bing.\n \;\n \n DTSTART:20150922T083000 DTEND:20150922T100000 SUMMARY:Toolkit Seminar - Understanding and reaching the new Irish consumer using digital search strategies END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0118su0mgu@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20151001T083000 DTEND:20151001T103000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0120tAcu7A@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Our Triple Bill \;will be presented by Dublin Airport Autho rity and Millward Brown\nFirst to take the floor will be Robin McGhee - Pl anning Director\, Millward Brown providing a practical tour of the journey to outstanding insight. \; He will then discuss how to embed insight into business and share memorable examples of commercially leveraging insi ght\nTaking us further down the path\, Jan Richards\, Head \;of Insigh ts with DAA \;and \;Sinead \;Quish\, Head of B2C Marketing at Dublin Airport will present\nTurning Insight into Action\, and knowing wha t really matters to customers\nAviation is a global lifeline\, and Dublin Airport is a lifeline for Ireland by connecting us to the rest of the worl d. The increasing democratisation of travel\, together with the slow lifti ng of the recession\, means the desire for freedom that comes along with t ravel is back. \; But it&rsquo\;s coupled with an increasing demand fo r a better customer experience. \; The customer is king more than at a ny previous point in recent history.\nDAA will share the Dublin Airport In sights Programme and the Passenger Journey Improvement Programme\, togethe r with some examples of key passenger satisfaction driver initiatives. The se aim to raise the level of experience for customers to take Dublin Airpo rt to be no 1 airport in Europe.\nAll attendance registration and bookings can be recorded at https://insightaction.eventbrite.ie\nQuestions about b ookings can be sent to info@aai.ie . \;\nAAI Toolkit training is open to non members at a nominal fee of &euro\;35 and is free to AAI members.&n bsp\; \nVenue: Core Media\, 16 Sir John Rogerson&rsquo\;s Quay\, Dublin 2 \nBiographies: \;\n\n \;\n \; \n \;\n \;Robin McGhee - Planning Director\, Millward Brown\nRobin joined Millward Brown after a d ecade as a senior planner in Diageo\, where his last role was directing th e planning for all the lager brands in the portfolio. Prior to this\, Robi n held various senior roles in London and Irish management consultancies\, including two years working as a senior planner at Saatchi's\, one of the biggest advertising agency groups in London.\nAs well as in communication s\, Robin&rsquo\;s planning focus ranges over a broad range of marketing s trategy: co-ordinating brand response to commercial opportunities\; embedd ing consumer insight at the heart of all activity\; directing the marketin g planning cycle\; ensuring consumer-inspired brand delivery\; and identif ying strategic innovation priorities. \;\nRobin has exceptional advert ising development experience built up over twenty years both client-side a nd in various agency planning roles.\n\n \;\n \;  \;\n \; \n \;  \;Jan Richards &ndash\; Head of Insights &\; Planning Du blin Airport\nPassenger growth at Dublin Airport over the first 6 months o f 2015 has increased by over three times the European average\, and every month currently is the busiest on record. Jan is responsible for managing the significant Dublin Airport Insights &\; Research programme\, brand positioning strategy &\; measurement. She is proud of her key role in d eveloping and launching an organisational values programme in 2014 that\, after the first 9 months\, has an awareness level of 73% of the 3\,000+ st rong workforce. And over 65% of the workforce agree with the statement tha t &lsquo\;I understand how the values relate to me and can guide my behavi ours in my role&rsquo\;.\nPreviously\, Jan was Senior Planner with MCCP Pl anning and Insights\, where she worked with client companies in brand deve lopment and positioning\, qualitative research and insight generation. Jan worked in advertising in London\, Budapest and Dublin for 16 years\; she was Planning Director of Owens DDB in Dublin for 2 years\, and also lectur ed in Marketing and Communications.\n \;\n \;\n \;\n \; &n bsp\;Sinead Quish - Head of B2C Marketing at Dublin Airport\nSinead Quish is Head of B2C Marketing at Dublin Airport\, and previous gained 14 years& rsquo\; experience at Irish Distillers Pernod Ricard. She is a Senior Mark eting Manager with extensive experience developing Irish market and global consumer advertising as well as through-the-line campaigns. \; Sinead has managed high profile sponsorship negotiation and activation\, media\, digital innovation and executional excellence in packaging\, promotions a nd merchandising within the FMCG industry. DTSTART:20151020T083000 DTEND:20151020T100000 LOCATION:Core Media\, 16 Sir John Rogersons Quay\, Dublin 2 SUMMARY:Toolkit Seminar - Turning Insight into Action END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0123XWcusH@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:IAB Ireland are offering free tickets to AAI members for the IA B Mobile Connect 2015  \;\non: Thursday 29th October 2015\, from 8.30 to 1pm\nat: Guinness Storehouse\, Dublin 8\nThe theme of IAB Mobile Connec t 2015 is: Mobilising your Marketing Mix. \;\nWith mobile at the centr e of consumers' online interactions\, it is useful for brands to embrace t he mobile opportunity. \;\nTo avail of a guest place\, please RSVP to Maeve@iabireland.ie  \;\nSpeakers include:\nSuzanne McElligott\, CEO\, IAB Ireland\nMobilising your Marketing Mix &ndash\; launch of IAB Ireland Mobile Audit (Retail &\; Auto) and the IAB Ireland/ PwC Online Adspend results H1 2015\n \;\nSarah Mansfield\, VP Global Media\, Unilever \n Mobile at the centre of Unilever Marketing (working title)\n \;\nStuar t Wilkinson\, Head of Industry Relations EMEA\, comScore\nMobile and the I rish Digital Landscape in 2015\n \;\nBrian Brady\, Head of Account Man agement EMEA\, Adroll\nMobile Retargeting \n \;\nJessica Hickey\, Chai r of IAB Ireland&rsquo\;s Mobile Council / COO\, Entertainment Media Netwo rk\n5 Reasons you can&rsquo\;t afford to ignore Mobile!\n \;\nJames Sh epherd\, Head Of Mobile\, Havas Media UK and Ireland The Importance Of Mo bile Moments \nIAB Ireland is also offering AAI members a 20% discount to attend either of our upcoming workshops: Search - 20th October and Video - 11th November. \; Please use discount code: AAI to avail of the 20% d iscount. DTSTART:20151029T083000 DTEND:20151029T130000 LOCATION:Guinness Storehouse SUMMARY:IAB Mobile Connect 2015 END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-01253futos@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION: \;\nWould you like to increase your Net Promoters Score by 118%? \; If so\, don&rsquo\;t miss this informative and practical sem inar on Tues 17th November 2015 8.15 - 10 a.m. \;\nHow adding gaming c haracteristics to existing web content will increase consumers&rsquo\; pre ference for your brand\nBy Philip McCabe\, Country Brand Leader &ndash\; N estle Nutrition\nThe highly engaging power of online games has attracted m arketers as a means of creating brand preference for many years. But just like that deadly third rail\, many shy away from creating games as they ar e as costly as feature films to make\, and it&rsquo\;s impossible to predi ct their success beforehand.\nPhilip will explore the specific characteris tics that make certain types of games so attractive\, and by referring to recent research will show that by applying these characteristics to your e xisting web content you can significantly increase its engaging power with out having to make a fully functioning commercial game.\nAll attendance re gistration and bookings can be recorded at https://webgames.eventbrite.ie \nQuestions about bookings can be sent to info@aai.ie . \;\nAAI Toolki t training is open to non members at a nominal fee of &euro\;35 and is fre e to AAI members. \; \nVenue: Core Media\, 16 Sir John Rogerson&rsquo\ ;s Quay\, Dublin 2\nBiography:\n\n \;\n \;\n \;\n \;\nPhil ip McCabe has been a marketer for many years and has spent much of his car eer bridging the gap between digital marketing and more traditional channe ls. He is the Country Brand Leader for Nestle Nutrition in Ireland looking after the SMA Nutrition portfolio of products.\nPrior to this he held a n umber of commercial positions within Philips internationally including Eur opean Marketing Manager for Philips Lamps Europe based in The Netherlands. He returned to Ireland as Country Manager for Philips Domestic Appliances and later went on to be Marketing Manager for Philips Consumer Lifestyle before joining the SMA Nutrition team first as part of Pfizer Ireland and now within Nestle Ireland. He originally studied Building Services Enginee ring before completing his Marketing Degree. He also has a Master&rsquo\;s Degree in Digital Marketing. DTSTART:20151117T083000 DTEND:20151117T100000 LOCATION:Core Media\, 16 Sir John Rogersons Quay\, Dublin 2 SUMMARY:Toolkit Seminar - How to Increase Net Promotors Score END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0127HVJZ8n@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20151119T083000 DTEND:20151119T100000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0129usHi4V@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20151119T203000 DTEND:20151119T220000 LOCATION:Fitzwilliam Business Centre SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0132cp51hi@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Our panel of speakers below \;will individually present and then answer your questions \;\n\nOut of Home - Grainne Dilleen\, Kine tic\nTV &ndash\; Heidi Gateley\, Channel 4\nNewspapers &ndash\; Eimear Mor an\, The Irish Times \nRadio &ndash\; Sasha Hamrouge UTV Radio &\; Brian McCarthy UTV Radio Solutions \;\n\nEach speaker with provide a short presentation illustrated with case studies in advance of an interact ive open floor discussion / Q &\; A.\nAll registration and bookings can be made at \;\nhttp://tradmediaandnewtechnologies.eventbrite.ie\nEmai l queries about bookings to info@aai.ie . \;\nAAI Toolkit training is open to non members at a nominal fee of &euro\;35 and is free to AAI membe rs. \; \;\nTalk Details: \;\nTalk 1 : Next Generation OOH by G rainne Dilleen Communications Director\, Kinetic\nOut of Home (OOH)\, one of the oldest media\, has been revolutionised in recent years with the adv ent of new technologies and Digital OOH. \; The market is increasingly becoming a convergence of media types\, platforms and technologies. \ ; Combining creativity with new technology such as temperature reactive Di gital OOH\, or Augmented Reality capability can truly amplify a traditiona l OOH campaign. \; Grainne will explore some of the recent technologie s that have changed the face of Out of Home. \; She will also outline how Digital OOH networks are being transformed into real-time marketing pl atforms and will share some recent worldwide campaigns that have memorably combined traditional media with new technologies.\nGrá\;inne is Com munications Director with Kinetic Ireland\, the Irish arm of the largest O ut of Home media agency in the world. \; She has over twelve years&rsq uo\; experience managing all aspects of the marketing mix with particular strengths in internal &\; external communications\, event management an d creative thinking. She has worked with leading agencies and advertisers to deliver stand-out OOH campaigns. \; Kinetic has won numerous awards with their media partners\, \;most notably an International OBIE for their work on the Heineken Cities campaign which transformed a bus shelter into a tweet dispenser.  \; \;\nTalk 2 : Channel 4 Driving Digita l Innovation Using Data and Technology\, presented by Heidi Gately\, \ ;Channel 4\nIn the world of broadcasting\, Channel 4 has pioneered the use of first party data. Direct viewer engagement is at the heart of their en tire strategy\, and their viewer database has grown to almost 12m. By deve loping a 1:1 relationship with viewers\, they understand their needs\, mot ivations and interests\, and are constantly innovating to offer a more per sonalised experience\, both editorially and commercially. Knowing who thei r viewers are allows them to be more relevant\, do lots of &lsquo\;cool st uff&rsquo\; and get brands closer to the right viewers.\nUsing 1st party d ata Channel 4 were the first global broadcaster to launch demographic targ eting and individual personalisation of broadcast VoD ads for the first ti me anywhere in the world was a real game-changer. Working with Coke they r eached 1.4m 16-24 year olds with an individually named bottle of Coke as p art of their &lsquo\;Share a Coke&rsquo\; campaign. Engagement was off the scale with 59% of users claiming to take action as a result. This study p lus other examples will form the basis of the Channel 4 Toolkit presentati on.\nTalk 3 : Breaking newspaper stories and launching advertising campaig ns across traditional and digital platforms by Eimear Moran\, Media Soluti ons Director with The Irish Times\nThe Irish Times was the first newspaper in Europe to launch an online edition back in 1994. Eimear will talk abou t how the paper has harnessed its early use of digital technologies and de veloped enhanced connection with newspaper readers and advertisers over th e past 20 years.\nEimear will talk about how the paper has harnessed its e arly use of digital technologies and developed enhanced connection with ne wspaper readers and advertisers over the past 20 years. \; Her present ation will focus on fully integrated campaigns like Kenco &\; Bank of I reland\, digital only case studies such as the Trocaire interactive story and examples of editorial digital content including The Irish Times treatm ent around The Budget and elections.\nAs Media Solutions Director\, Eimear has extensive experience in print and on-line having been with the Irish Times for 17 years. During this time she has been part of the transition f rom a print only product to embracing technology in a very competitive mar ket.\nTalk 4 : Combining Social Media and Radio Promotions for enriched li stener engagement.\nSasha Hamrouge Head of Digital and Social Media\, UTV Radio and Brian McCarthy National Sales Director\, UTV Radio Solutions wil l explore the results of the FM104 Cuddle Mug Shot Promotion which was run on air and across various social channels. The campaign was hugely succes sful and exemplifies how a sponsor can benefit from the high levels of eng agement listeners have with their favourite radio station on social media.  \;\nSasha is an experienced Digital Content Director and Social Media Manager with strong brand development\, media\, entertainment and marketi ng background. She has over ten years&rsquo\; experience across MTV\, RTE and the UTV Radio Group and is passionate about social media strategy and creating engaging original content.\nBrian is National Sales Director for UTV Radio Solutions where he has worked since 2003.  \;UTV Radio Solut ions represent market leading stations in the 7 key Urban Areas and is hom e of the Urban Access package which changed the way radio is planned in Ir eland. He&rsquo\;s lucky enough to work with a great bunch of people who s trive every day to find the best solutions for their clients and then ensu re that they deliver great results for them. Their outstanding work has be en rewarded with many awards in key areas such as Innovation and Collabora tion as well as Sales Team of The Year.  \;The team constantly strive to challenge the norms of traditional radio and have adapted to the changi ng market by developing a solutions team as well as establishing a content division to meet client needs.\n \; DTSTART:20160126T083000 DTEND:20160126T220000 LOCATION:Core Media\, 16 Sir John Rogerson's Quay\, Dublin 2 SUMMARY:Toolkit Seminar -How traditional media is embracing new technologie s for advertising and marketing END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0134wKvC6K@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20160203T083000 DTEND:20160203T101900 LOCATION:Fitzwilliam Business Centre SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0136gU8liM@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Patrick Ambrose is author of The Law of Advertising in Ireland published in July 2015 by Bloomsbury Professional. Mr. Ambrose will host a n afternoon seminar on &ldquo\;Advertising Within The Law&rdquo\; in The M orrison Hotel\, Lower Ormond Quay\, Dublin on 18th February 2016. For pric e\, programme details and to register\, please contact Jennifer Simpson\, jennifer.simpson@bloomsbury.com&rdquo\;\nAbout the Speaker\nPatrick Ambros e is a Dublin based solicitor qualified to practice in Ireland\,\,England and Wales. His experience includes banking\, investment funds\, capital ma rkets\, financial regulation\, derivatives\, corporate law and tradefinanc e\, and he is currently working in-house at Bank of Ireland. He is the aut hor of the e-book &ldquo\;The Inside Job:Working as an in-house lawyer\,&r dquo\; which promotes best practice in the role of inhouse lawyer\, and hi s articles on topicalareas of law and regulation are widely published.&nbs p\;\nHe is a member of the Law Society of Ireland&rsquo\;s In-house and Pu blic Sector Committee\, Vice-Chairman of the In-house Committee of the Dub lin Solicitors&rsquo\; Bar Association and Ireland&rsquo\;s country repres entative for the Association of Corporate Counsel Europe. He also lectures on the Law Society of Ireland&rsquo\;s Diploma and Professional Practice courses on topics ranging from prudential regulation to consumer legislati on. In 2014 he was listed in the Legal 500 GC Powerlist of &ldquo\;Rising Stars&rdquo\; and was voted &lsquo\;In-house Counsel of the Year - Ireland &rsquo\; at the 2015 Finance Monthly Legal DTSTART:20160218T140000 DTEND:20160218T170000 LOCATION:Morrison Hotel SUMMARY:Advertising within the Law by Patrick Ambrose END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0139WFMKk1@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:What is the story behind the success of the innocent brand\, ho w has it &ldquo\;grown up&rdquo\;\, and what are the transferable lessons and ideas that any business\, in any sector could use&hellip\;? \;\n&n bsp\;\n\nTalk Details:\nTim Casey Country Manager for innocent drinks will give his unique interpretation of what has been the success behind the in nocent brand.\n \;Topics will include\n- \; \; \; \;&n bsp\; \; How the business started and its purpose\n- \; \;&nbs p\; \; \; \; The simple innocent philosophy and the things tha t make it different\n- \; \; \; \; \; \; How to gr ow and grow and still stay &ldquo\;little&rdquo\;\n- \; \; \;& nbsp\; \; \; The golden nugget ideas that can be transferable to a ny business\nTim is Country Manager for innocent drinks and has worked the re since late 2010. Prior to joining innocent Tim gained +20 years&rsquo\; experience working within the FMCG sector\, representing household brand names like KitKat\, Nescafe\, Kettle Crisps and McVities.\nWithin innocent drinks\, Tim has played a key part in successfully developing the brand i n a very competitive Irish marketplace. He says he is proud to work with a great team who share the same core values and who want to &ldquo\;leave t hings a little better than they find them&rdquo\;\nUnder the theme &lsquo\ ;Finding the music&rsquo\; Tim will bring to life what it is that can help make a new or established brand successful at innovating in an ever crowd ed marketplace.\nRegister and book at https://innocentlearnings.eventbrite .ie\nEmail queries about bookings to info@aai.ie . \;\nAAI Toolkit tra ining is open to non members at a nominal fee of &euro\;37.50 and is free to AAI members. \;\nVenue: Core Media\, 16 Sir John Rogerson&rsquo\;s Quay\, Dublin 2\nCoffee from 8.15 a.m. presentations commence 8.30 a.m.&nb sp\; DTSTART:20160223T081500 DTEND:20160223T220000 LOCATION:Core Media\, 16 Sir John Rogerson's Quay\, Dublin 2 SUMMARY:Toolkit Seminar - 'Finding the music’ – a story about innocent drinks END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0141WVJ8rU@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Schedule\n4.00pm  \;Council Meeting\n4.30pm  \;AGM\n5.1 5pm  \;Council Meeting to elect Officers DTSTART:20160310T160000 DTEND:20160310T173000 LOCATION:Denshaw House\, 120 - 121 Lower Baggot Street SUMMARY:AGM END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0144TAUkBv@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:- what does it mean and how to embed it in your organisation. \nLessons from the Gas Networks Ireland award winning Customer Experience programme.\nThe aim of this AAI Tuesdays&rsquo\; Nuts and Bolts of Adverti sing seminar is to explore the concept of customer focus\, and look at cus tomer-centricity in action in an Irish context.\nGas Networks Ireland\, to gether with their specialist customer experience measurement and insight a gency W5\, will share their journey to the GNI multi-award winning Custome r Experience programme.\nGNI and W5 will talk about the challenges and suc cesses encountered in measuring customer experience\, designing best in cl ass customer experiences and working to engage internal and external stake holders in the ultimate goal of putting the customer at the heart of the G NI organisation.\nWhy is positive Customer Experience so paramount right n ow?\nThe game has changed.\n\n \;Customers have more power than ever & ndash\; with online reviews\, social networks and mobile web access it&rsq uo\;s easy for customers to know ever more about services\, competitors\, pricing and have access to competing products\nCustomers now have as much reach as sellers through social media which enables them to tell other cus tomers what they think \nAt the same time competitive barriers of the past like manufacturing strength\, distribution power and information mastery can no longer save or protect companies \nCustomer focus is now more impor tant than ever\n\nGartner research tells us that globally:\n\nEighty-nine percent of companies surveyed plan to compete primarily on the basis of th e customer experience by 2016 \nFewer than half of companies surveyed rate their customer experience as exceptional today\, but two-thirds expect it to be so in two years&rsquo\; time\n\nFree to AAI Members (AAI members e- mail info@aai.ie for details of discount code).  \;\nNon Members &euro \;37.50 per person\nTo Book go to \;  \;  \;https://cxtoolkit. eventbrite.ie\nFor additional information about the event please email&nbs p\;info@aai.ie\nBios:\nW5 \;\nClare Kavanagh Managing Director W5Clare heads up the specialist customer experience measurement and insight agenc y W5. Clare is a Certified Customer experience professional (one of a hand ful in Ireland) and a NET PROMOTER®\; Certified Associate.\n \;Prev iously a senior director in Millward Brown\, Clare is a specialist in cons umer insight and has over twenty years&rsquo\; experience in bringing the voice of the customer to decision making. She is an accomplished qualitati ve and quantitative researcher.\nCeara Nevin\, Associate Director W5Ceara has been immersed in customer experience measurement and design since 2007 . She is a customer experience expert with intimate knowledge of the utili ties sector and has been responsible for the customer experience measureme nt programme for GNI for many years. Ceara is a NET PROMOTER®\; Certifi ed Associate\, expert in mobilisation and utilisation of insights from opt imised Voice of the Customer programmes and a strong facilitator of client s to align customer experience with brand promise to create differentiatio n. She is an accomplished qualitative researcher and workshop facilitator. \nBernard Mooney Customer Care Manager Gas Networks Ireland \;Bernard joined GNI in 1982 and has gained experience in a wide variety of differen t roles\, both field and office based. During his time in the New Connecti ons Department\, Bernard worked as a Field Sales Manager and was actively involved in extending the gas network into a large number of new towns to provide natural gas to homes and businesses along the way.\nIn recent year s\, Bernard has managed the &lsquo\;Customer Operations&rsquo\; function a s well as &lsquo\;Customer Experience&rsquo\; and &lsquo\;Customer Contact &rsquo\;. \; He now manages the &lsquo\;Customer Care Department&rsquo \; for Gas Networks Ireland. This team is responsible for all aspects of c ustomer interactions for Gas Networks Ireland\; from managing the outsourc ed contact centre to managing the complaints process\, processing quotatio ns and payments\, all customer communications\, customer experience monito ring and social media.\nThe team are\, \; above all\, the key advocate s for the customer across the business and are committed to embedding the customer at the heart of everything we do while also driving efficiencies and improving the experience for all \; key stakeholders\, both intern al and external. \; Bernard leads by example through his passion and c ommitment to putting our customers first. \;\nMarie Lyster Customer Ex perience Manager Gas Networks IrelandMarie has worked at Gas Networks Irel and since 2005. \; As Customer Experience Manager\, her duties include developing all customer communications &ndash\; through brochures\, websi te and social media but key to her role is managing Gas Networks Irelands Customers&rsquo\;Experience programme\, listening to the customer and brin ging the customers voice into GNI and effecting real change in how we inte ract with them and the level of service we provide.\nShe strives at all ti mes to position the customer at the heart of the business by proactively e ngaging with key stakeholders. \; Previous experiences include Custome r Contact Liaison Officer and Customer Information Supervisor. \; Toge ther with the GNI Customer Care team she is dedicated to the pursuit of cu stomer experience excellence through an Insights to Action programme and h as received recognition in Ireland and UK winning 11 Customer Service Awar ds in recent years.  \;  \;  \; DTSTART:20160419T083000 DTEND:20160419T100000 LOCATION:Core Media\, 16 Sir John Rogerson's Quay\, Dublin 2 SUMMARY:Toolkit Seminar - “Customer-centricity” END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0146raa3gi@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The Influencers members&rsquo\; only networking group is open t o all marketing and advertising employees in an AAI member company and the re is no charge for participating but you do need to confirm your attendan ce as places are limited.\n \;\nThe next Influencers evening will take place on 12th May 2016 at Irish Distillers Rooftop bar\, Simmonscourt\, B allsbridge\, where after-work drinks will be served in addition to an oppo rtunity to meet other members.\n \;\nThis Influencers networking sessi on will coincide with the launch of the AAI Members Private Q&\;A forum for the topic of Return on Marketing Investment. \; With this new for um AAI members can discretely query potential ROI methodologies\, receive step by step guidance on various approaches and take the opportunity to di scuss best practise with a panel of experts from UK and Ireland. \; A library of information for members will also remain available on the assoc iation&rsquo\;s members&rsquo\; library.\n \;\nAs approaches and compo nents for calculating Return on Marketing Investment (ROMI) can vary from one organisation to another\, it&rsquo\;s a topic that can generate much d iscussion and many questions in need of an answer.  \; \;To lead a n informal discussion on the topic between members\, three of the AAI ROI Expert Panel will present short observation proposals before we open the f loor to questions and member discussion around the topic.\n \;\nThe Pl an for the Evening:\nArrive at 5.45/6pm\, or anytime thereafter. Don&rsquo \;t worry if you are late due to traffic &ndash\; this is an informal even t where members are encouraged to arrive and depart as fits their schedule .\nMeet other members over a drink from the IDL Pernod Ricard bar before s hort topics of discussion:\n \;\n\nKaren Hand\, Strategy &\; Resear ch Consultant will discuss building a World- Class Effectiveness Culture f or Irish Marketing. By drawing on behavioural economics and systems thinki ng\, she&rsquo\;ll look at behaviours and mind-sets of effectiveness while proposing what collectively drives and stops us.\n\n \;\n\nTom Harper from Annalect will outline an approach to data driven marketing decisions .\n\n He suggests that although you may be collecting and dash-boarding ma ny sources of internal and external data to help guide your marketing stra tegy\, going a step further &ndash\; using statistical analysis on past ma rketing events &ndash\; can improve future return on marketing investment .\nTom proposes that some of the long standing and compelling questions in our industry can be answered by taking the time to model past activity:\n - \; \; \; \; \; \; \; \; \; \;&nb sp\; \; \; \; \; \; \; \; \; \; \; Is there any waste in my marketing or media plans?\n- \; \; \ ; \; \; \; \; \; \; \; \; \; \;&nb sp\; \; \; \; \; \; \; \; Which medium is most effective?\n- \; \; \; \; \; \; \; \;&nbs p\; \; \; \; \; \; \; \; \; \; \;& nbsp\; \; Can a digital only campaign achieve sufficient scale?\n-&nbs p\; \; \; \; \; \; \; \; \; \; \;& nbsp\; \; \; \; \; \; \; \; \; \; Whic h offline channel drives the most online visits?\n- \; \; \;&n bsp\; \; \; \; \; \; \; \; \; \; \ ; \; \; \; \; \; \; \; When has my ad reached wear out?\nThis section of the evening will explore one methodology to ach ieving these results.\n \;\n\nLiam Pender from Open Communications wil l paint a picture of the Marketing Communications Investment Environment b y looking at both macro and micro trends and discussing principles and pro cesses to manage your strategic business investment in driving Return on I nvestment.\n\nCLICK HERE TO BOOK YOUR PLACE\n7.10pm &ndash\; 7.30pm \;  \; \; \; \; \; \; Wrap up and further opportunity to talk with co-AAI members and panellists\n \;\nA list of attendees will be shared in advance of the event so early booking is a must. Places are also limited for this event. \; \; DTSTART:20160512T174500 DTEND:20160512T193000 LOCATION:IDL Pernod Ricard Rooftop Bar\, Simmonscourt\, Ballsbridge SUMMARY:THE AAI INFLUENCERS: Return on investment modelling – your quest ions answered. END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0149jls7Nu@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Our Guest speakers will present and then answer your questions about &ldquo\;why\, according to Livewire\, brands that move from Advertis ing Funded Programming (AFP) to Advertising Created Programing (ACP) stand to win&rdquo\;\nFrom ideation to transmission\, this session will de-myst ify the world of AFP. The seminar will assess the value and impact of AFP& nbsp\;as well as the role it can play for addressing your brand&rsquo\;s b usiness challenges and marketing objectives.\nBrian Keating\, Group Brands Director at AIB \;will provide an overview of The Toughest Trade as a case study and the role of AFP for AIB.\nDermot Rigley Head of Commercial \, RTE Sport &\; TV Sponsorship with RTE Sport will discuss the media s ide of the story for The Toughest Trade\, and outline considerations\, cha llenges and opportunities in AFP.\nJill Downey Managing Partner at Livewir e will overview the role that Advertiser Funded and Created Programming ca n play in the marketing mix\nJamie Macken Partner at Livewire will thereaf ter facilitate a panel discussion as well as Q&\;A from attendees.\nTal k Details\nAdvertiser Funded Programming (AFP) and product placement are n ot new concepts. In fact\, the phrase &lsquo\;soap opera&rsquo\; comes fro m the 1920s when Proctor &\; Gamble frequently sponsored radio programm es.\nBy the turn of this century a plethora of show formats were being cre ated for the small screen with brands stitched into the funding model &nda sh\; for example\, The Apprentice.\nLivewire distinguishes between\, what they call &lsquo\;immersive media sponsorship&rsquo\; and AFP. In their vi ew\, AFP is programming which simply would not exist without advertiser in put. Livewire work with brands to move from AFP to Advertiser Created Prog ramming\, aka &ldquo\;ACP&rdquo\;.\nThis talk will explore how AIB created The Toughest Trade\, the impact of the series and the role of the adverti ser in this process. At the same time the benefits and challenges of the a dvertiser created programming model for broadcasters will be assessed by R TE.\nTo Book  \;go to \;https://advsponsorship.eventbrite.ie\nCost :  \;&euro\;37.70 per person\nTime:  \;08.30 - 10.00 (tea/coffee a t 08.15)\nDate:  \;Tuesday 24th May 2016\nVenue:  \;Core Media\, 1 6 Sir John Rogerson Quay\, Dublin 2\nBios:\nBrian Keating Group Brands Dir ector of AIBIn Sept 2013\, Brian joined AIB as Brand Director with respons ibility for the rejuvenation of the AIB brand. Over the last 2+ years he h as led the development of ground-breaking and awarding winning marketing p rograms &\; campaigns including: AIB 'Backing Brave' Business program\, AIB '#TheToughest' GAA program\, AIB 'Backing Putting down roots' mortgag e program and the AIB Start Up Academy.\nIn November 2015\, he became AIB Group Brands Director with responsibility for the AIB\, EBS\, First Trust &\; Allied Irish (GB) brands.\nDermot Rigley\, Head of Commercial\, RTE Sport &\; TV Sponsorshiphas responsibility for delivering the commerci al strategy for RTÉ\; Sport across TV\, Radio &\; Digital. He man ages global sport sponsors at board &\; senior client level from negoti ations through to activation. Dermot is the main commercial liaison point for sports rights holders\, contractual compliance and responsible for del iverables to principle partners.\n\n\nJill Downeyis Managing Partner of Li vewire and is a board member of Core Media group. Previously Jill was Depu ty Managing Director at Starcom and\, together with the MD\, more than tre bled that business by winning major accounts such as Musgrave\, National L ottery\, AIB and Heineken. More recently\, Jill has set up Livewire as a s ponsorship and content consultancy business which has a laser focus on mea surement and return on investment for both sponsors and rights holders.\n \n \;\n \;\n \;\n \;\nJamie Mackenis Partner at Livewire w here he specialises in brand sponsorship\, media partnerships and Advertis er Funded Programming. A former Newstalk and RTÉ\; television resear cher and producer\, Jamie has produced a range of broadcast genres\, inclu ding current affairs radio (Newstalk)\, the 2010 FIFA World Cup (RTÉ \;) and live AFP (SABC\, South Africa). Jamie has also led agency side com munications teams on accounts such as Heineken and Three. DTSTART:20160524T083000 DTEND:20160524T100000 LOCATION:Core Media\, 16 Sir John Rogerson's Quay\, Dublin 2 SUMMARY:Toolkit Seminar - Why brands that move from AFP to ACP stand to win END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0151ou8IlE@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20160609T083000 DTEND:20160609T100000 LOCATION:Denshaw House\, 120 - 121 Lower Baggot Street SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-01552vVpBV@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20160907T083000 DTEND:20160907T093000 LOCATION:AAI Offices\, Denshaw House\, 120 - 121 Lower Baggot Street\, Dubl in 2 RDATE;VALUE=PERIOD:20160907T083000/20160907T093000,20170907T083000/20170907 T093000 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0157wE97s3@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20160915T083000 DTEND:20160915T100000 LOCATION:Denshaw House\, 120 - 121 Lower Baggot Street SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0160IzmT3i@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The rapid pace of change in digital and online advertising is t he focus of our September and October Advertisers Toolkit seminars #AAIToo lkit. To kick off we look at how more and more advertising budgets are mov ing to programmatic buying while brand conversations are also being develo ped with user generated content. \;\n&ldquo\;Programmatic Advertising Explained&rdquo\;\nDave Lenny\, Head of Programmatic at AMNET Ireland (Den tsu Aegis Network) will discuss the shift within advertising from media fo cused buying strategies to audience led campaigns and insights. His talk w ill review some of the common misconceptions around programmatic and provi de clarity to the overly used buzz-words and phrases.\nIn addition Dave wi ll explain what a trading desk does\, why agencies are moving to buy progr ammatically and will review the technological elements involved in a buyin g process. Dave&rsquo\;s talk will conclude with an overview of how progra mmatic will impact more traditional offline channels in the not too distan t future.\n&ldquo\;The Authentic Advertising Revolution&rdquo\;\nRoisin Li nney and Anna Pas from Wolfgang Digital will provide an introduction to th e world of user-generated content (&ldquo\;USG&rdquo\;) and run through th ree case studies that provide example of smart social for organic conversa tions:\n\niWear: Targeting recent purchasers\, the iwear community\nPlan I reland: Using Video Ads to spark conversation\nMotivation: Using UGC to ha ck the system \;\n\nAAI Toolkit training is open to non members at a n ominal fee of &euro\;35 (&euro\;37.82 including booking fee) and is free t o AAI members. \;\nTo Book  \;go to \;https://onlineengagement .eventbrite.ie\nQuestions about bookings can be sent to info@aai.ie .  \;\nVenue: Core Media\, 16 Sir John Rogerson&rsquo\;s Quay\, Dublin 2\nBio graphies:\nDave Lenny\, Head of Programmatic at AMNET Ireland (Dentsu Aegi s Network)While studying Business / Economics at university Dave developed an interest in choice theory and the role user-generated content played w ith online purchasing decisions. This helped shape my career path and afte r college he spent 2 years working on the Large Customer Sales Team at Goo gle Ireland where his portfolio within the travel sector included Expedia and Hotels.com. Thereafter he transferred to Google&rsquo\;s DoubeClick de partment in London to join the Programmatic Team there where only a handfu l of people in 2012 and early 2013. Here his role was to help agency tradi ng desks understand programmatic advertising.\nAfter 1.5 years in London D ave returned to help set-up the Dublin DoubleClick Team where he managed a team of Account Strategists. In 2015 Dave joined AMNET Ireland\, the prog rammatic trading division within the Dentsu Aegis Network..\nRoisin Linnie \, Head of Social\, Wolfgang DigitalAs head of social at Wolfgang Digital\ , Roisin Linnie describes herself as a social media &lsquo\;&rsquo\;super user&rsquo\;&rsquo\; with her finger on the rapidly beating pulse of Faceb ook\, Instagram\, Snapchat\, Twitter and beyond.\nShe loves thinking outsi de the box when it comes to social media campaigns\, and her specialist ar eas are user generated content campaigns &\; social advertising. \; \nAnna Pas\, Social Media Star\, Wolfgang DigitalAnna's digital marketing career began in 2009 and since then she&rsquo\;s been working as a social media specialist for some of Ireland's leading cultural institutions and b rands. With a background in journalism\, she brings her passion for storyt elling and content creation to each of the projects she works on. \;\n As part of the Social Media Team at Wolfgang Digital\, Anna's area of expe rtise is social advertising where she executes successful campaigns for Te sco Mobile\, Plan Ireland and Daft.\n \; DTSTART:20160920T083000 DTEND:20160920T100000 LOCATION:Core Media\, 16 Sir John Rogerson's Quay\, Dublin 2 SUMMARY:Toolkit Seminar - Online Engagement for Advertisers END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0162CK0Ikg@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:The rapid pace of change in digital and online advertising is t he focus of our September and October Advertisers Toolkit seminars #AAIToo lkit. Exploring the surge of brands creating content for online engagement \, our October seminar on Tues 25th October 2016 8.15 - 10 a.m. is entitle d &ldquo\;We need to talk about Content&rdquo\;. \n256 Media&rsquo\;s work won the Best Branded Content Campaign at the global Content Marketing Awa rds in 2016. \n&ldquo\;We need to talk about content&rdquo\;\n\n \;\n& nbsp\;\nKaren Hesse\, Managing Director of 256 will kick off the session b y introducing the content marketing perspective and explaining why the dif ference between content marketing and advertising holds the key to content success. She will look at some of the key problems with content marketing and share the concept of COPE on a ROPE (Create Once and Publish Everywhe re on Rented Owned Paid and Earned media) as a means to optimise content a cross channels.\n&ldquo\;How to Get Content Marketing Right&rdquo\;\n\nAdr ian O&rsquo\;Farrell\, Head of Client Services at 256 will Question how ef fective content marketing really is in the B2C and B2B environments? He wi ll reveal The 7 Deadly Content Marketing Sins brands need to avoid and out line the keys to creating your own content machine.\n&ldquo\;Case Study - How to Create an Award Winning Content Campaign&rdquo\;\n\n \;\nKaren Hesse will explain how to create an award winning content in 5 easy steps illustrated with a client case study that won the 2016 Best Branded Conten t Campaign in the global Content Marketing Awards.\n&ldquo\;ROI instead of IOU?&rdquo\;\n\n75% of marketers are planning to increase their content s pend in the next 12 months. But what&rsquo\;s the real value of earned med ia for your brand and is it worth the investment? Greg McLoughlin identifi es the key metrics you should be tracking across your content creation and how to quantify earned media value.\nAAI Toolkit training is open to non members at a nominal fee of &euro\;35 9plus booking fee) and is free to AA I members. \;\nAll attendance registration and bookings can be recorde d at https://2017trends.eventbrite.ie\nQuestions about bookings can be sen t to info@aai.ie . \;\nVenue: Core Media\, 16 Sir John Rogerson&rsquo\ ;s Quay\, Dublin 2\n \;Biographies:\n \;\nKaren Hesse\, Managing D irector \nKaren Hesse\, Managing Director\, 256 is a multi-award winning j ournalist and publisher of consumer titles House and Home and Confetti. Sh e is founder of Ireland&rsquo\;s first content marketing agency 256 which has just been named as one of the top 5 content marketing agencies in the world. Karen&rsquo\;s works with clients to shift brand mind-set and skill s-set to thrive in the new content eco-system.\n \;\nAdrian O&rsquo\;F arrell\, Head of Client Services \nAdrian has worked across most marketing disciplines including ad agency\, client side\, had his own below the lin e agency\, field marketing\, media owner and has won numerous awards along the way &ndash\; NNI\, APMC and EFSP\, Media Brand of the Year\, CMA &nda sh\; so he is well positioned to understand the effectiveness and role of content in the marketing mix.\nAdrian is passionate about creativity and s trategy. He is an experienced workshop facilitator and believes strongly i n getting the fundamentals right in order to achieve success in content ma rketing.\nWhen not contemplating content\, Adrian can be found hitting ten nis balls into a net. Or out. But mostly the net.\n \;\nGreg McLoughli n\, Digital Marketing Executive &\; Inbound Strategist\nAfter years as a touring musician around Ireland and the UK\, Greg understands the import ance of engaging and retaining an audience through the power of content. A long the way he qualified in Digital Marketing and Strategy before working for Muzu TV\, staying close to his musical roots.\nGreg has been with 256 Media for 18 months\, during which time he has excelled in assisting bran ds to increase their conversions by helping them to fully understand their audiences and the buyer journey. He has developed a passion for helping c lients accurately quantify the return from their content and efforts. Greg specialises in using social media as a robust lead generation platform fo r businesses. He also uses bespoke content assets through inbound software (HubSpot\, Marketo) to increase traffic\, SERP ranking\, qualify leads an d\, ultimately\, convert.\nAnd he&rsquo\;s very handy at karaoke at the Ch ristmas party. DTSTART:20161025T083000 DTEND:20161025T100000 SUMMARY:Toolkit Seminar - 'We need to talk about content' END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0164zUIkcc@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20161117T083000 DTEND:20161117T100000 LOCATION:Denshaw House\, 120 - 121 Lower Baggot Street SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0167R7WBDp@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:There are many emerging issues coming down the line which will undoubtedly prove to be very challenging for both Marketing and Agency pro fessionals. \; In a rapidly changing business and marketing environmen t\, the need to review local and global trends has probably never been so important. \; \n \;&ldquo\;8 for 8&rdquo\; by Neil Douglas\, Direc tor Behaviour &\; Attitudes\nDrawing on insights and observations from the full team in B&\;A\, Neil will share with us 8 significant themes t hat have been growing in importance and have implications for how we under stand ourselves\, the type of communications that resonate and the product s and services we consume. \;\nNeil Douglas has been listening to cons umers professionally for over 25 years in Ireland and the UK\, trying to m ake sense of their motivations and advising brands on marketing and commun ications. \; As a qualitative specialist he regularly facilitates work shops to help turn research insight into practical actions. A director and shareholder of B&\;A since 2000\, he previously worked in London and N ew York.  \;\n&ldquo\;Defying Gravity: \;How to grow a business in a slow growth world&rdquo\; by Joe Ballantyne\, Head of Strategic Foresig ht\, The Futures Company\nSlower growth is the new norm for the global eco nomy\, and it has business leaders worried. The fear is &ldquo\;a world of zeroes\,&rdquo\; the phrase used by Nigel Wilson\, Global CEO of insuranc e giant Legal and General\, to describe a world of zero inflation\, zero G DP growth per capita\, and zero productivity growth. In short\, a global e conomy in which progress is zeroed out.\nDefying gravity in order to grow despite the slowing tug of the marketplace is an undertaking unfamiliar to a generation of business leaders weaned on hardy growth. The critical imp erative of future success will be creating demand\, not the classic textbo ok lesson\, fruitful for so long\, of following trends.\nBiography - Joe B allantyne\, Head of Strategic Foresight. Joe's work \;focuses on usin g trends\, drivers and other futures insights to develop create more robus t future facing strategy and innovations.\nSome recent projects have inclu ded helping a global bank to understand what the rise of China means for t heir business customers\, and helping a global flavours firm understand ho w eating and drinking will evolve in future. Joe has also worked closely w ith Bord Bia on projects on the future of the Irish fishing industry and t he future of food globally\, as well as the 2015 Consumer Lifestyle Trends programme. \;\nJoe&rsquo\;s work has been covered by the Wall Street Journal\, Financial Times and Bloomberg BusinessWeek\, and his scenarios h ave has been published by the United Nations Development Programme\, and h e has written for the strategy journal Foresight. Joe \;has a BA (Hons ) in Social and Political Sciences and an MPhil in political science and e conomics\, both from the University of Cambridge\, and is a Fellow of the Royal Society of Arts.\nVenue:  \; Core Media\, 16 Sir John Rogersons Quay\, Dublin 2\nCost:  \;  \; AAI Members Free.  \;Non Member s  \; &euro\;35 (plus booking fee)\nTo Book: Click \;https://chang eisconstant.eventbrite.ie DTSTART:20161122T081500 DTEND:20161122T100000 SUMMARY:Toolkit Seminar - Change is constant\, and if you are not set up to adapt\, you will loose END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0169CdEvaN@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Exclusive Offer to AAI Members\nThe C-Suite Summit: Embedding M arketing &\; Innovation in the Boardroom\nThe C-Suite Summit is an annu al gathering of corporate leaders\, innovators\, marketers and entrepreneu rs all of whom are keen to explore and share their knowledge about the fut ure and what it might hold for their companies\, their brands and their cu stomers.\nThe one-day conference will take place on November 29th in the I nterContinental Hotel in Dublin. Given the importance of marketing and inn ovation\, the organisers are offering members of the AAI a special one-off discounted offer to encourage them to bring their CEO/CFO or other indeed members of their executive team. It will be a day well spent and they wil l thank you for it!\nChaired by Prof Damien McLoughlin\, a panel of leadin g international and Irish speakers has been assembled to talk about market ing and innovation. These include Brian Solis: Principal analyst at Altime ter Group and leading consultant to many Fortune 500 companies and author of best-selling author of books like &ldquo\;The End of Business as Usual\ ,&rdquo\; Rita Clifton CBE\, the former CEO and chairman of Interbrand\, d escribed as the &ldquo\;Doyenne of branding&rdquo\; by the FT and is regar ded as one of the most influential women in global marketing.\nOther speak ers include Michael Killeen (Dialogue)\, Liam Fitzgerald (ex CEO of United Drug)\, Alan Cox\, (Core Media)\, and Gervaise Slowey (Communicorp). Addi tional speakers will be added to line-up over the coming weeks.\n1. \; Bring the Boss Offer\nBuy one ticket and get the 2nd Half Price\nTwo tier one tickets to the C-Suite Summit  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \;  \; & nbsp\;  \;  \;  \;&euro\;695* in total\nRack Rate &euro\;990*& nbsp\; \; \; \; \; \; \; 30% discount.\nPROMO CODE : \; \; \; \; \; \; \; \; aaiboss \; ( case sensitive)\n2. \; Bring the Team!\nExclusive\, tier one table of 8 (Cabaret Style) to the C-Suite Summit  \; &euro\;2\,320* in total.\n Rack Rate &euro\;3\,565* \; \; \; \; 35% discount.\nPROMO CODE: \; \; \; \; \; \; \; \; aaiteam  \; Exclu(case sensitive)\n* \; All fees are exclusive of VAT @ 23%.&nb sp\; All discounts are based on the full ticket price. \; This offer i s open to all member of the AAI (Individual and corporate).\nThe C-Suite S ummit is organised by Eventicus and this year&rsquo\;s partners include Co re Media\, the Sunday Business Post\, Newstalk 106-108\, IMJ &\; Adworl d.ie\nFor more information on The C-Suite Summit and to book your tickets using the promo codes above\, visit www.csuite.ie DTSTART:20161129T000000 DTEND:20161129T235900 SUMMARY:CSUITE Summit END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0171vwIB9J@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION: \;\nWELCOME TO NIELSEN DIGITAL AD RATINGS\n\n\n\n\n\n\n\n \nPlease Register before Friday 18th November \;HERE\nEvent Format:&nb sp\; \;Guest speaker presentations with Case Studies\, followed by a Q &\;A discussion and a Drinks Reception\nVenue:  \;Radison Blu\, Gol den Lane\, Dublin 8 \;\nABOUT \;DIGITAL AD RATINGS\nNielsen Digita l Ad Ratings provides the first transparent and actionable audience measur ement for digital advertising to include metrics such as Unique Reach\, Fr equency and GRP's. Advertisers\, Agencies\, Publishers and Platforms globa lly use Digital Ad Ratings to know they have reached their desired target audience\, improve delivery and drive impact.\n\n\n\n\n\n\n\n\n DTSTART:20161129T133000 DTEND:20161129T163000 SUMMARY:Neilsen Seminar - New Ways to Measure Digital END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0174R2fx5B@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:To help arm marketers \;of \;the 'What now\, what next\ ,&rsquo\; when it comes to \;connecting with youth audiences\, \;J ane McDaid \; and \;Claire Hyland of Thinkhouse will share \;i nsights from \;the agency&rsquo\;s recent Youth Culture \;Report&n bsp\;&ndash\; \;an annual report developed to ensure that the agency&r squo\;s brands have the edge on youth \;audiences.  \;'Youth Cultu re Uncovered' will help you understand the habits\, behaviours\, loves\, p assions\, hopes and dreams of today&rsquo\;s 16&ndash\;35year olds. \nThin khouse is an independent\, international agency with a single&ndash\;minde d focus on the youth market. \;They work \;with some of the bigges t brands in \;the world \;and there is simply no other people bett er placed to help us \;understand how to credibly connect with younger audiences. \;\nTo Book go to \;https://youthcultureuncovered.even tbrite.ie\nCost:  \;&euro\;35 (plus booking fee) per person.  \;AA I Members free.  \;AAI Members email info@aai.ie to get discount code. \nVenue: \;Thinkhouse\, Fumbally Square\, Dublin8 \; D08XR86\n&nbs p\;BIOGRAPHIES\nJANE MCDAID\nFounder &\; Chief Creative Officer of Thin khouse &ndash\; the youth marketing agency\n\n \;\n \;\n \;\n& nbsp\;\n \;\n \;\n \;\nJane McDaid is the Founder and Chief Cr eative Officer of THINKHOUSE\, the youth marketing agency. \; With off ices in Ireland and the UK\, THINKHOUSE is single-minded\, super focused a nd fully committed to helping brands understand and connect with 18-35 yea r olds.\nIn April 2016\, THINKHOUSE was listed as one of the &ldquo\;World &rsquo\;s Leading Independent Agencies&rdquo\; by Campaign magazine.\nIn A ugust 2016 McDaid was listed as one of the &lsquo\;Innovator25\,&rsquo\; a Holmes Report list of marketing leaders in EMEA that are &lsquo\;Reshapin g influence and engagement in an era of dramatic marketing and communicati ons disruption.&rsquo\; \;\nUnder McDaid&rsquo\;s leadership\, Thinkho use has hugely influenced the agency landscape with its fast evolving\, in sight-led\, innovative\, social-centric\, creative culture. McDaid&rsquo\; s unapologetic style\, and vision sets her apart from traditional marketer s as she embraces an anti-agency stance on many issues such as &lsquo\;awa rds\,&rsquo\; &lsquo\;agency structures&rsquo\; and workplace culture.\nTh inkhouse has an insights division called The Youth Lab\, a Planning and Cr eative Team\, as well as Activation services including\; a Content Studio\ , a Design Studio\, Copy-Writing team\, a PR team\, an Advocacy Team and E vents Team. In 2005 Thinkhouse launched &lsquo\;The Love Network&rsquo\; & ndash\; it&rsquo\;s global Peer-To-Peer management system and global youth network.\nWith a growing team in Dublin and now\, firmly established in L ondon\, the agency works with some of the world&rsquo\;s biggest brands su ch as William Grant &\; Sons (Global)\, MISSGUIDED (Global)\; Heineken Ireland (Heineken\; Orchard Thieves\, Desperados\, Coors Light\; Tiger)\; Unilever (Sure\, Magnum\, Dove\; Ben &\; Jerry&rsquo\;s and more)\; inn ocent\, Bank Of Ireland\, Electric Ireland + ESB\, and more.\n \;\nCLA IRE HYLAND \;\nDirector of Insights\, The Youth Lab\n\nClaire heads up The Youth Lab\, Thinkhouse&rsquo\;s trends and insights division that hel ps brands better understand youth audiences - today and tomorrow. \;\n The Youth Lab&rsquo\;s obsession with the 'what now\, what next?' see&rsqu o\;s the agency&rsquo\;s Youth Lab division lead the charge in developing in-depth \;youth culture insight and trend reports \;and strategic planning projects for clients such as Heineken\, \;Unilever\, Electri c Ireland\, ESB and William Grant. The Youth \;Lab&rsquo\;s methodolog ies are data\, \;social and experience led to best reflect the behavio urs\, attitudes and feelings of 16-35 year olds. \;\nBefore Thinkhouse \, Claire held the role of Senior Brand Planner at In The Company of Huski es in Dublin. Previously she was the \;VP of Digital Brand Strategy at New-York based agency\, BOND Strategy &\; Influence. Working directly with global innovation and strategic marketing teams\, she led the charge in driving client understanding of 'the connected consumer' in a social me dia age via an in-depth understanding of online user behaviour\, emerging technologies and culturally relevant trends. \;\nClaire also spent ove r four years managing the consumer insight program and trends &\; innov ation offering\, at design and brand strategy agency Pearlfisher\, working in London and New York on pan-European and American projects. As a strate gic consultant and New York trendspotter\, Claire worked for international ly recognised trends and futures agency\, The Future Laboratory\, helping brands navigate the American marketplace.\nBetween 2010-2014\, Claire lect ured part-time for the Digital Marketing Institute\, DIT and Smurfit Busin ess School. She \;graduated with a first class honours degree in Inter national Business and German from NUI Galway. \;\nClaire is The Youth Lab&rsquo\;s first &lsquo\;Head of Insights&rsquo\; (in Ireland) and\, wit h her team\, has helped firmly establish The Youth Lab as one of Thinkhous e&rsquo\;s fastest growing divisions.\nwww.thinkhouse.co.uk \; @thinkh ouseUK \; \; \; \; \; \; \; www.thinkhouse.ie @thinkhouseIE DTSTART:20170124T081500 DTEND:20170124T100000 SUMMARY:Toolkit Seminar - Youth Culture Uncovered END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0176gejv0U@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Invitations to be issued in January DTSTART:20170126T073000 DTEND:20170126T101500 LOCATION:Convention Centre SUMMARY:Marketing Effectiveness - Quantified END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0178Vuv7cx@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20170209T083000 DTEND:20170209T093000 LOCATION:AAI Office\, Denshaw House\, 120 - 121 Lower Baggot Street\, Dubli n 2 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0181FtGXjc@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Our guest speakers Shane Doyle\, Core Media and Alan Kelly\, Ro thco will present and then answer your questions about:\n&ldquo\;Achieving cut through in a high spend category &ndash\; finding methods and platfor ms that cut through the clutter consumers experience now&rdquo\;\n\n\n\n\n Talk Details\nShane Doyle is Strategy Director in Core Media and will give his unique interpretation of the exponential growth of clutter and where this is going. \; He will examine what can be done and what you can co ntrol as this clutter is constantly changing.\nAlan Kelly is Creative Dire ctor of Rothco probably Ireland&rsquo\;s most successful agency at the mom ent and will share his views on how Creativity is our best weapon in break ing through the clutter.\nAAI Toolkit training is open to non members at a nominal fee of &euro\;35 (plus booking fee) and is free to AAI members.&n bsp\;\nAll attendance registration and bookings can be recorded at \; https://achievingcutthrough.eventbrite.ie\nQuestions about bookings can be sent to info@aai.ie . \;\nVenue: Core Media\, 16 Sir John Rogerson&rs quo\;s Quay\, Dublin 2\nBiographies\n\n\n\n \n\n\n\n\n\nSHANE DOYLEStrateg y Director\, Core Media\n\n\n\n\n\n\n\n\n\nShane's experience spans leadin g creative advertising agencies as well as independent strategic consultan cy. He has spent over a decade working in strategic planning in Ogilvy &am p\; Mather\, McCann Erickson and MCCP The Planning Agency. Shane has worke d as the strategic lead for some of Ireland&rsquo\;s most successful brand s including Heineken\, Powerade\, Tayto\, Jameson\, RaboDirect\, Bewleys\, Smurfit Kappa and Icon\n\nALAN KELLYCreative Director\, Rothco \;\nPr ior to his role at Rothco\, Alan created award-winning work for Cadbury an d Carlsberg at DDB\, where he began his career. \; He went on to becom e Creative Director at TBWA where he was responsible for writing iconic ca mpaigns for McDonald&rsquo\;s and Playstation - winning over 100 national and international awards on the way. Since joining Rothco as Executive Cre ative Director they have created Cannes Lions winning campaigns for client Daintree Paper\, and &lsquo\;Join Our Team&rsquo\; for the Irish Defence Forces all in the last 12 months.\nHe has always loved being a Copywriter but after becoming ECD at Rothco he has discovered that he is good at some thing else too - hiring brilliant people. \; His team are testament to the phrase - always hire people who are smarter than you\n \;\n\n DTSTART:20170228T081500 DTEND:20170228T100000 SUMMARY:Toolkit Seminar - Achieving cut through in a high spend category END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0183v90NgE@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20170309T160000 DTEND:20170309T163000 LOCATION:AAI Offices\, Denshaw House\, 120 - 121 Lower Baggot Street\, Dubl in 2 SUMMARY:AAI Council Meeting prior to AGM END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0185SmvPB8@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20170309T163000 DTEND:20170309T171500 SUMMARY:Annual General Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0187l2n33z@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20170309T171500 DTEND:20170309T173000 SUMMARY:AAI Council Meeting following AGM END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0189ao78vd@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:\n\nSpeaker John Fanning\nThe literature of branding and market ing communications has been dominated in recent years by talk about meanin gful brands\, purposeful brands and even conscience brands. But whenever s omeone attempts to define these terms the results are confusing. The defin itions are often interchangeable but even more perplexing they could apply equally to brands from the late nineteenth century onwards. \; \;  \; \; \; \; \; \; \; \; \; \;&nbs p\; \; \; \; \; \; \; \; \; \; \;& nbsp\; \; \; \; \; \; \; \; \; \;  \; \; \; \; \; \; \; \; \; \; \;&n bsp\; \; \; \; \; \; \; \; \; \; \ ; \; \; \; \; \; \; \; \; \; \;&nb sp\; \; \; \; \; \; \; \; \; \; \;  \; \; \; \; \; \; \; \; \; \;&nbs p\; \; \; \; \; \; \;  \; \; \; \; \nHowever there is something afoot\, there&rsquo\;s something stirring out there in what has recently been described as &lsquo\;a new age of un-beau ty\, rage and fear&rsquo\;.\nThis talk is designed to make sense of the ne w age of branding by presenting a completely new schema of different busin ess responses to the brand challenges of the twenty-first century.\nAAI To olkit training is open to non members at a nominal fee of &euro\;35 and is free to AAI members. \;\n \;All attendance registration and booki ngs can be recorded at https://thingsintheoffing.eventbrite.ie\n \;Que stions about bookings can be sent to info@aai.ie . \;\nVenue: Core Med ia\, 16 Sir John Rogerson&rsquo\;s Quay\, Dublin 2\n \;\nBiography:\n \nJohn Fanning lectures in Branding and Marketing Communications at the Sm urfit Business School. He was managing Director and Chairman of McConnells advertising between 1980 and 2005. He writes regularly on the subject for marketing publications and in the national press and is the author of The Importance of Being Branded: An Irish Perspective (Liffey Press). \; \n \; DTSTART:20170328T081500 DTEND:20170328T100000 SUMMARY:Toolkit Seminar 'Things in the Offing' END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0191Dm1CPi@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Only 4% of ads breakthrough the clutter like Cadbury&rsquo\;s G orilla and truly build clients&rsquo\; businesses. This talk will examine why it has been so difficult for many brands to develop such powerful adve rtising and how to radically improve your chances of developing breakthrou gh advertising for your brand.\nDavid Meikle\, author of the forthcoming b ook\, How to Buy a Gorilla\, will present and then answer questions about how to get a higher calibre of advertising from your agencies.\nAAI Toolki t training is open to non members at a nominal fee of &euro\;35 and is fre e to AAI members. \;\nAll attendance registration and bookings can be recorded at https://howtobuyagorilla.eventbrite.ie\nQuestions about bookin gs can be sent to info@aai.ie . \;\nVenue: Core Media\, 16 Sir John Ro gerson&rsquo\;s Quay\, Dublin 2\nBioghraphy\n\nDavid is a natural innovato r and problem solver. His career in marketing communications spans more th an two decades during which time he has worked with two of the world&rsquo \;s largest advertising networks in Grey Advertising \;and Ogilvy and Mather \;for some of this biggest brands and brand owners including Un ilever\, Ford\, GlaxoSmithKline\, Nestle\, American Express and BP. \; \nIn 2003 David joined Ogilvy Russia as Group Managing Director. In less t han four years \;Ogilvy Russia had become \;WPP&rsquo\;s largest c reative group in the Russian Federation\, \;increasing agency revenues by more than 500% and client satisfaction to its highest ever levels.&nbs p\;\nReturning to the UK\, David founded the \;marketing consultancy a nd intermediary\, Salt Partners. While working for clients such as the Pos t Office\, Bayer\, BMI Healthcare and several leading creative and media a gencies\, he developed the strategic framework that would become \;The Monkey House \;and wrote his first book: How to Buy a Gorilla \;r enaming his business after the book in 2017. \;\n \;\n\n \; DTSTART:20170523T081500 DTEND:20170523T100000 SUMMARY:Toolkit Seminar - How to Buy a Gorilla END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-01946C9lfr@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20170608T083000 DTEND:20170608T093000 LOCATION:AAI Offices\, Denshaw House\, 120 - 121 Lower Baggot Street\, Dubl in 2 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0196MA1gav@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:With technology ownership and usage beginning to plateau\, we a re now in what can best be described as the Pre Post-Digital era. So now i s the time to plan for\, and in so far as is achievable\, shape our Post-d igital world from a business and marketing perspective.\nDamian Loscher\, Managing Director of Ipsos MRBI\, will take us through the phases of Digit al and explain how this almost cosmic event has bent our world out of shap e\, never to be the same again. Our world will keep changing &ndash\; it i s unlikely that we will see peak digital in our lifetimes - but at some po int soon\, very soon\, Digital will blend into the landscape. Already the haze is lifting and serious questions are being asked about how effective and accountable are some of our recently adopted digital behaviours.\nEver y post phase throws up the opportunity to examine the processes that were introduced in haste during the boom and to recalibrate industry thinking w ith the benefit of hindsight. Post-digital will be no different in terms o f the opportunities it will present and Damian will give his roadmap for h ow to derive maximum benefit from this opportunity with a focus on adverti sing effectiveness\, media measurement and return on marketing investment. \nAAI Toolkit training is open to non members at a nominal fee of &euro\;3 5 and is free to AAI members. \;\nAll attendance registration and book ings can be recorded at https://prepostdigital.eventbrite.ie\nQuestions ab out bookings can be sent to info@aai.ie . \;\nVenue: Core Media\, 16 S ir John Rogerson&rsquo\;s Quay\, Dublin 2\nBiography\n \;\n\nDamian Lo scher is Managing Director of Ipsos MRBI (Ireland) and a Partner in the Ip sos Global Network. During his 25 years in research\, Damian has directed more than 1\,000 projects\, across almost every industry sector\, giving h im a unique perspective on the marketing questions that seem to challenge every business. He has a particular interest in media research and is invo lved in ongoing projects in the Radio\, TV and Out Of Home sectors.\nDamia n is Ipsos MRBI&rsquo\;s chief methodologist and pollster\, and writes reg ularly on polling and politics for The Irish Times. He is also a former Ch airman of the Marketing Society.\n \; DTSTART:20170926T081500 DTEND:20170926T100000 SUMMARY:Toolkit Seminar - Pre Post-digital END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0198z3JfSN@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Our guest speakers Evelyn Peters\, Nielsen and Suzanne McElligo tt\, IAB Ireland will present and then answer your questions about Digital Comes of Age.\nTalk Details\nEvelyn Peters is Senior Commercial Executive &ndash\; Digital Solutions and will focus on the power of Digital\, touch a little on the challenges in this ecosystem and then finish off with the solutions that are available to make Digital a more appealing and transpa rent media.\nSuzanne McElligott is CEO of IAB Ireland and will share her v iews on the growth of digital in the Irish market locally and globally and the digital ad industry's response to the need for increased transparency \, brand safety and standardised measurement. Suzanne will share updates o n cross industry initiatives that IAB Ireland and its members are deliveri ng to drive digital measurement and enhance user experience of digital adv ertising.\nAAI Toolkit training is open to non-members at a nominal fee of &euro\;35 (plus booking fee) and is free to AAI members. \;\nAll atte ndance registration and bookings can be recorded at \; https://digital comesofage.eventbrite.ie\nQuestions about bookings can be sent to info@aai .ie . \;\nVenue: Core Media\, 16 Sir John Rogerson&rsquo\;s Quay\, Dub lin 2\nBiographies: \; \;\n\n \;\n \;\n \;\n \;\n& nbsp\;\n \;\n \;\n \;\n \;\nEvelyn Peters: Nielsen\nSenior Commercial Executive &ndash\; Digital Solutions\nEvelyn&rsquo\;s role inv olves the roll out of Digital Ad Ratings into the Irish market which provi des the first transparent and actionable audience measurement for digital advertising that includes metrics such as Unique Reach\, Frequency and GRP &rsquo\;s. She was Digital Sales Manager for TV3 where she led the launch of dynamic ad insertion on live streaming within 3player. She has also wor ked for Independent.ie\, agency side with Core Media (Radical) and started off her career in Initiative Media\, ten years ago\, as a Digital buyer. \n\n \;\n \;\n \;\n \;\n \;\n \;\n \;\n \; \nSuzanne McElligott:  \;IAB Ireland Chief Executive Officer \;\nS uzanne has over 25 years of \;experience in the media/marketing sector . She is a former director of Independent Radio Sales\, a founder of the R adio Awards\, and is a former chairperson of the Outdoor Media Association . As a lecturer in DIT's marketing department Suzanne developed digital ma rketing course content. Her background in radio and outdoor advertising co upled with her legal and digital advertising expertise ensures that she is equipped to play a leading role in the development of Ireland's online ad vertising industry as CEO for IAB Ireland\, the international trade organi sation for digital advertising. \;\nMembership of IAB Ireland includes all the key stakeholders in the Irish digital advertising market from mul tinationals such as Google\, Facebook and LinkedIn to all the key Irish di gital media owners\, advertising agencies\, digital specialists and brands .\nUnder Suzanne&rsquo\;s leadership IAB Ireland&rsquo\;s outputs across b est practice\, research\, training and policy have driven growth of the Ir ish digital market since 2010 to a record high of &euro\;445m in 2016.\nSu zanne has been a director of IAB Europe since 2015 and \; represents I AB Europe on Pan European initiatives such as the \; Viewable Impressi on Framework and the global Coalition for Better Advertising. She is also a board member of the Advertising Standards Authority of Ireland (ASAI).\n  \; DTSTART:20171017T081500 DTEND:20171017T100000 SUMMARY:Toolkit Seminar Digital Comes of Age END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0200UXU6JU@www.aai.ie DTSTAMP:20171104T181845Z DTSTART:20171116T203000 DTEND:20171116T213000 LOCATION:AAI Office\, Denshaw House\, 120 - 121 Lower Baggot Street\, Dubli n 2 SUMMARY:AAI Council Meeting END:VEVENT BEGIN:VEVENT UID:20171104T191845CET-0203P9TMA9@www.aai.ie DTSTAMP:20171104T181845Z DESCRIPTION:Paul Burke\, radio writer and producer\, will talk about the im portance of writing to our industry across all channels\, particularly in the digital age. \; He&rsquo\;ll also demonstrate the significance of sound to both TV and radio commercials. \; He&rsquo\;ll explain what m akes a great radio ad\, what makes a bad one and will play plenty of examp les of each.\nThis is a one-off chance to see\, hear and ask questions of one of the best-known and most highly regarded creative people in the indu stry on a rare trip to the place he still likes to call &ldquo\;home&rdquo \;.\nBiography\n\nPaul Burke is the world&rsquo\;s most awarded radio writ er and producer. \; He has also published four best-selling novels.\n& nbsp\;\nBased in London\, he has worked for practically every top agency i n the UK\, including AMV/BBDO\, adam&\;eve/ddb\, BBH\, Y&\;R\, Mothe r\, JWT\, WCRS and Saatchi &\; Saatchi.\nBut better than that\, he was brought up in Kilburn and his dad was from Dublin. \;\nAAI Toolkit tra ining is open to non-members at a nominal fee of &euro\;35 and is free to AAI members. \nAll attendance registration and bookings can be recorded at https://paulburkesoundadvice.eventbrite.ie\nQuestions about bookings can be sent to info@aai.ie . \; \;\nVenue: Core Media\, 16 Sir John Ro gerson&rsquo\;s Quay\, Dublin 2 DTSTART:20171128T081500 DTEND:20171128T100000 SUMMARY:Toolkit Seminar - Sound Advice END:VEVENT END:VCALENDAR