Year at a Glance & Calendar
Toolkit Seminars
"Feedback Speaks Volumes" and "RadioGAUGE: The Story so Far" THIS SEMINAR HAS BEEN DEFERRED
This Seminar has been deferred
Speakers: Don Harris of Talk Back and Ken Hutton, Commercial Director, Bay Broadcasting
There’s plenty to be learned from recording emotional feedback. The process of customer engagement in an interactive informal style elicits honest opinions and unplanned answers as respondents are stuck in a moment. Don will demonstrate with sound bites and case testimonials how this inclusive procedure can reap benefits for your organisation’s brands, help measure the effectiveness of your brand sponsorship and deliver some surprising team confidence boosting results.
Meanwhile over the past few years there has been criticism about the standards of creativity and the effectiveness of radio advertising. But, rather than burying heads in the sand, the Independent Broadcasters of Ireland (IBI) and RTÉ Radio Sales have taken an active and positive step towards addressing this criticism. The result is RadioGAUGE.
Ken’s presentation will outline what RadioGAUGE has to offer brands and advertising agencies and will review the 3 waves of research carried out to date. He will examine some of the interesting findings and the impact of the results on advertising decisions.
RadioGAUGE is said to be ground breaking as the entire radio industry has set aside its competitive differences and started working together for the benefit of radio as a medium.
When?
Tuesday 19th June 2012 at 8:20am - 10:00am
