Year at a Glance & Calendar
Toolkit Seminars
Toolkit Seminar - Latest Thinking about Digital Search in three 20 minute sessions
“How search fits within the paid online media mix” by Julian Lynch, iProspect
This session will look at how to really focus on driving maximum value through a complementary media mix where each element plays a key role and consider how each can deliver more value when used together in a highly fluid way. Search is often used as the “linker” or “closer” between other media.
“The Evolution of SEO” by Dave Dungan, Vroom Digital
SEO as an industry is constantly changing as search engine algorithms become more sophisticated. Dave will explain how the role of an SEO is ever shifting in response to this and outline the expansion of the industry into Social Media and Inbound Marketing. Finally by reflecting on Google’s new Hummingbird algorithm in addition to previous updates such as Penguin 2.0 & Panda, Advertisers will acquire a flavour of where to concentrate SEO efforts in the near future.
“The changing face of Google – ‘Amazonification’ and other stories” by Alan Coleman, Wolfgang Digital
Google is fundamentally changing how it displays both paid & organic results to users. Marketers who adapt to the changes early are seeing dramatic uplifts in KPIs.
This talk willl detail 3 critical changes to the SERPS; one which was released in Ireland earlier this year and 2 that are coming soon. Useful and practical case studies for Brand Owners will be presented supporting all 3 innovations.
Venue: Core Media, 16 Sir John Rogerson’s Quay, Dublin 2
Time: 08.15 – 10.00 am
Cost: AAI Members Free. Non AAI Members €25 per person payable on the day.
To book your place(s) email info@aai.ie
Biographies:
Julian Lynch is Managing Director of iProspect, Ireland. iProspect is the world’s largest search and performance marketing agency. Julian has thirteen years experience in online marketing and advertising, almost since its inception in Ireland. Julian has worked client side and agency side for independent agencies and media groups and has led multi-skilled teams.
Julian has delivered huge successes for clients in all verticals through the full range of digital channels. Julian is an advocate of knowledge transfer and has delivered digital lectures and workshops in Ireland and abroad.
Julian’s specialties include Search Engine Marketing, Email Marketing, Display Advertising, Online Marketing Strategy Development, Conversion Optimisation, Analytics, Training and Consultancy.
Dave Dungan is Head of SEO with Online Growth Experts, Vroom Digital. He has a wealth of experience auditing, analysing and optimising websites to improve their performance within search engines and has worked with a host of major names in the Financial, Healthcare, Hotel and Retail industries in both Ireland and the UK.
Dave lectures on the SEO module of The SureSkills Diploma in Digital Marketing and is a graduate of DCU holding a BSC in Multimedia Studies.
Alan Coleman is Founder and CEO of Wolfgang Digital. Alan fell in love with Google AdWords in 2007 and set up specialist search agency "Wolfgang Digital" on his kitchen table. Wolfgang Digital are now a team of a dozen digital marketers.
Wolfgang Digital won the Grand Prix Prize in this year’s Digital Media Awards as well as taking home "Best Search" and "Best Integrated Campaign" prizes.
When?
Tuesday 22nd October 2013 at 8:15am - 10:00am
