Year at a Glance & Calendar
Toolkit Seminars
Toolkit Seminar - “The implication of technology on creative and customer journey planning
by Mike Mesbur, Creative Director, Ogilvy & Mather & Suzanne Delaney Head of Digital, Ogilvy & Mather
The convergence of new technology capabilities is profoundly changing the way marketers shape the customer experience. Data and technology are creating new opportunities for omni-channel marketing, including the ability to personalise messages both for different channels and various devices. Studying behaviour, developing personas and mapping the customer journey is key to building relationships with customers and offer customised solutions.
During this session, Mike will outline how the role of creative has developed in the era of data, how brands can retain consistency while continually striving for relevance – and the new types of campaigns which are making an impact. Suzanne will discuss how this confluence of technology is altering the role of marketing, and how you can rapidly leverage it to achieve your own marketing objectives.
AAI Toolkit training is open to non members at a nominal fee of €35 and is free to AAI members. For more information and or to book at place, contact AAI via info@aai.ie .
Venue: Core Media, 16 Sir John Rogerson’s Quay, Dublin 2
Biographies:
Mike Mesbur is an Executive Creative Director with more than 30 years experience in advertising and marketing. He has led agencies to success in Dublin, New York and Houston, creating and developing strong brands for a wide range of multi-national clients, as well as building powerful agency brands and thriving businesses. His approach is centered around a combination of courageous vision, insightful thinking, motivating management skills, and creative excellence in storytelling that resonates and can be delivered across all channels.
Suzanne Delaney - Head of Digital, Ogilvy Dublin
With extensive experience and background in Museum Design and Software development in both Ireland and Australia, Suzanne joined Ogilvy in 2007 to drive the digital agenda through deconstruction of agency silos and improve and maximize the company’s knowledge, skills and ability in the area of digital business. Suzanne is fervent about the interactive experience and how to leverage it across multi platforms and multiple channels of communications.
When?
Tuesday 29th April 2014 at 8:15am - 10:00am
