Year at a Glance & Calendar
Toolkit Seminars
Creativity - its importance and role in driving Effective Return on Marketing Investment
3 x 15 minute presentations
Followed by a discussion across the panel
To Book: go to CreativityROMI.eventbrite.ie AAI Members Free/Non Members €35
The Speakers and Panel:
Jamie Helly - Managing Director, Dynamo
Dylan Cotter - Creative Director Irish International
Sarah Clohessy - Marketing and Research Manager, Wide Eye Media
Overview:
Jamie will outline how ROI can be positively impacted by effective design, strategy and creativity in branding. Next up Dylan examines the evolving scope and growing value of advertising creativity, and offer a Creative's view on how that value can best be measured and maximised.
Finally, Sarah will propose that creativity doesn’t just refer to the advertising execution, but how media is planned, bought and innovated. By using media creatively and innovatively, advertisers can achieve higher cut through, thus using their budgets more efficiently and effectively and creating higher Return on Investment.
Venue: Core Media, 16 Sir John Rogerson’s Quay, Dublin 2
Biographies:
Jamie Helly is Managing Director and founder of Dynamo. With over 24 years industry knowledge, he has successfully grown the business from a small boutique design studio into one of Ireland’s most successful design agencies. Currently the business boasts a team of 29.
Jamie graduated as a graphic designer in 1990 and since then his role has developed into that of brand development consultant, with a deep belief that great creative thinking can lead to latent commercial success.
He works with a broad spectrum of clients in the creation of their brand communications strategies. Over his career, he has managed significant and successful brand identity programmes for organisations such as Arthur Cox, Eircom, Easons, Primark and Bulmers.
His role within the studio is that of executive creative director and strategic brand development consultant. He is an integral part of the Dynamo proposition and works very closely with clients throughout the creative process.
He is married with 3 daughters and is an avid motorcyclist and aviator.
Dylan Cotter was born and raised in Cork but hid this well during his leisurely rise in the cliquey D4 advertising scene. As a copywriter he was privileged to work with a variety of leading local and global brands, from Barry's Tea to Snickers.
As CD at Irish International he heads up a department of 45 people, who add creative value in all kinds of specialist ways — from shopper marketing to interactive content to TV ads. He believes the key to successful creative work is honesty, trust, and about two weeks (the first and last of these demands are completely negotiable).
Sarah Clohessy began her career in advertising in the year Fight Club was shown in cinemas and has over 14-years Marketing and Research experience in the industry. She joined Wide Eye Media in 2013 as Marketing & Research Manager, and loves combining her passion for film and figures in one job.
Sarah has worked closely with an array of blue-chip clients as well as the top advertising agencies in the country. Sarah loves cinema as a medium because when she takes her seat, the lights go down and the music starts, anything and everything is possible.
When?
Tuesday 20th May 2014 at 8:15am - 10:00am
