Year at a Glance & Calendar
Toolkit Seminars
Toolkit Seminar - Return on Marketing Investment (Core Media, 16 Sir John Rogersons Quay, Dublin 2)
AAI Toolkit training is open to non members at a nominal fee of €35 and is free to AAI members.
"The long and the short of it"
Millward Brown will be sharing learnings on why it is important to measure the success of campaigns against long-term brand equity and exploring the roles that different channels within the mix play at achieving this.
Vincent Blaney from Millward Brown will be referencing findings from their European database and sharing case examples from work across Europe and the globe.
Vincent Blaney
European Brand Director – Media & Digital, Millward Brown
Vincent joined Millward Brown in 2008 and took on a role helping to develop and drive their digital offering across Europe. When Millward Brown created their Media & Digital practice in 2010 Vincent was one of the founding team members and worked closely to help lead the development of their approach to multi-channel campaign management.
Vincent has gained invaluable experience in the media space working across a range of markets for brands, agencies and publishers helping Millward Brown to round their offering in the ever changing media landscape. Vincent began his career at MORI where he focused on Brand & Communications research for private and public sector clients. He gained expertise in a mix of quantitative and qualitative approaches for the likes of the NHS and the Environment Agency. Vincent also spent a number of years at Ipsos, working on Brand & Communications tracking across a number of sectors such as FMCG, Retail and Finance.
“Digital Is Selling More Soap Than It Gets Credit For”Many have long suspected that the tools used to measure return on investment, and hold sway over marketing decisions, give digital media short shrift. A new study by seven of the biggest packaged-goods companies, joined by Nielsen, Facebook and Google, appears to prove it.
Nikki Clarke from Nielsen will look at new approaches & techniques to better understand digital in Marketing Mix Models.
Nicola Clarke, European Marketing Effectiveness Consultant, Nielsen
Nicola has worked for 12 years’ with marketing effectiveness and joined Nielsen in 2006 to evaluate return on marketing investment. During her time at Nielsen, she led and published a cutting-edge research project, in partnership with the IPA “How share of voice wins market share”.
Currently, she is responsible for the global launch of an innovative MMM approach to better understand digital and social media interactions.
Previously, Nikki worked in advertising agencies. She also specialised in advertising research at Ipsos-ASI, both in terms of tracking and copy testing.
She is passionate about helping clients to maximise their advertising/media investment and building stronger brands
Facilitator: Noel Martyn, Mediaworks
Noel Martyn, Planning Director, Mediaworks
Noel joined Mediaworks as a Planning Director in 2010, having worked at a senior level in a number of other media agencies including Board Director in both MediaVest and Core Media.
Over his career Noel has worked across a range of leading brands including Bank Of Ireland, Cadbury and SPAR. Noel currently heads up the McDonald’s, Irish Life and Trócaire accounts, among others in Mediaworks.
All attendance registration and bookings can be recorded at https://romi.eventbrite.ie
When?
Tuesday 21st October 2014 at 8:15am - 10:00am
