Year at a Glance & Calendar
Toolkit Seminars
Toolkit Seminar - Signof the Times (Core Media, 16 Sir John rogersons Quay, Dublin 2)
Sign of the Times 2015 by Neil Douglas, Director, Behaviour & Attitudes
The talk will be based on B&A's annual 'Sign of the Times' research. It is a review of recent new research by B&A drawing on insights from qualitative research and survey data in Ireland.
This year B&A have taken a particular interest in comparing how different parts of the country are experiencing the upturn including perceptions of people in Northern Ireland. The research also looks at emerging trends in technology usage, shopping behaviour and attitudes to loyalty schemes.
Global Realities, Irish Opportunities by Gerard O'Neill, Chairman, Amárach Consulting
Ireland is one of the most open economies in the world. What happens elsewhere matters here, whether we like it or not. Too often we see openness as a source of vulnerability, but instead we should see it as a source of opportunity. Emerging global trends such as ageing populations, savings gluts, networked nations and climate change all hold out the prospect of radical change for economies, societies and businesses. And change brings opportunity, especially for those living on a small island off the coast of Europe...
Biographies
Neil Douglasis a Director of Behaviour and Attitudes and a specialist in qualitative research with more than 20 years of experience working in UK and Ireland. He has worked across a number of sectors in recent years including technology, telecommunications and financial services. He has been recognised by the Marketing Society in Excellence awards for Brand strategy and development and Innovation in research in 2009, 2010 and 2014.
Gerard O'Neill leads the strategic consulting practice in Amárach, working with senior management teams to create resilient strategies for the future. He was appointed a member of the National Statistics Board in 2014 which is responsible to the Government for developing its statistical strategy. Gerard was a co-founder of Hireland.ie, the job creation initiative, and is a director of Third Space, a social innovation initiative. He is a Fellow of the Marketing Institute of Ireland and his book - 2016: A New Proclamation for A New Generation - is published by Mercier Press.
Cost: AAI Members free/Non AAI Members €35 per person
To book: go to http://localandglobaltrends.eventbrite.ie
When?
Tuesday 24th February 2015 at 8:30am - 10:00am
