Year at a Glance & Calendar
Toolkit Seminars
Toolkit Seminar - Post Millennial Tensions (Core Media, 16 Sir John Rogerson's Quay, Dublin 2)
An exploration of two recent Bord Bia studies exploring Irish consumer culture and the evolving nature of Irish identity. In this month’s session Rory McDonnell explore the impact our changing culture has on brands and the implications for a critical target consumer group; millennials.
Biography of Rory McDonnell: Rory McDonnell is Bord Bia's Insight & Innovation Specialist. A qualitative researcher with almost 20 years experience, Rory works with leading food and drink brands to help guide their brand and innovation strategy for the both the domestic and export markets. In that capacity, his recent work on behalf of the Avonmore brand in China was the winner of this years' Grand Prix at the Marketing Society of Ireland's Research Excellence Awards.
To Book: go to http://postmillennialtensions.eventbrite.ie
Cost: AAI Members Free Non-AI Members: €35 per person
When?
Tuesday 20th January 2015 at 8:30am - 10:00am
