Year at a Glance & Calendar
Toolkit Seminars
Toolkit Seminar - Celebrating Original Sin and its Untapped Innovation Potential (Core Media, 16 Sir John Rogersons Quay, Dublin 2)
With 4 in 10 'Innovation Leaders' planning to launch new products or services in 2015 and a similar proportion targeting growth by “developing existing products and services”, it's more important than ever that companies seek out and creatively meet surprising human needs and at the same time present themselves with originality and daring.
In this session, Paul will share some conclusions from jump!'s recent annual 'Innovation Leaders Survey' as well as promoting the benefits of 'Sin' and how companies might use the 7 deadly sins as innovation start points.
Paul will demonstrate how exploring the more distasteful or playful side of human desires can unearth new innovation opportunities.
jump! Innovation, with teams in Dublin and London, is a rising star in the Innovation world, helping businesses grow through creatively developing new and existing brands. jump!'s teams of innovationists work across markets on innovation challenges in sectors as diverse as gaming, Foreign Direct Investment, alcohol, telecoms, retail, FMCG and sport. They always place people and insight at the heart of their innovation work and always seek to shake things up.
Bio Paul Kelders
Paul is a fellow of the Marketing Institute of Ireland and has over 25 years’ experience in the innovation and marketing industry. His early career was spent in the advertising industry before joining the Guinness team in Diageo. He founded jump! Dublin in 2004 with jump! London opening in 2013.
Cost: AAI Members Free Non AAI Members €35
To book go to http://celebratingoriginalsin.eventbrite.ie
When?
Tuesday 24th March 2015 at 8:30am - 10:00am
