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#AAIToolkit : Brand Innovation and the role of magazines within this” (core Media, 16 Sir John Rogersons Quay, Dublin 2)

Join us on Tuesday 21st April at the AAI Advertisers Toolkit to hear some of Ireland’s leading magazine brands present five successful marketing and advertising strategies with correlating case studies across business to business, custom and consumer titles in both print and online. 

5 x 12 minute presentations covering 

  • How to successfully amplify a creative campaign across print, digital, social and video 
  • Tips on building and managing communities 
  • How to become a great story teller
  • How brands can utilise trade media strategically
  • How global brands are using content marketing and key strategies to engage their audiences 

SpeakersJ

  • Melanie Morris, Image Publications
  • Stephen Wynne-Jones, Checkout magazine
  • Aideen O’Brien, Xposé Magazine
  • Elaine Prendeville, Harmonia / U magazine
  • Karen Hesse,  256 Media

& Introduced by Grace Aungier, Magazines Ireland

Biographies

Grace Aungier is CEO, Magazines Ireland, the association of Irish magazine media. A former Advertising Director of Image Publications and Account Manager at the Sunday Tribune. Magazines Ireland represents around 38 Irish publishing companies who together produce over 185 magazine brands including consumer, business-to-business and customer magazine brands across all platforms. 

Stephen Wynne-Jones is editor of Checkout magazine, the leading business-to-business title in Ireland (Winner, Best Business to Business Magazine, more than 5,000 circulation), and ESM: The European Supermarket Magazine. Both titles are aimed at the grocery retail and FMCG sector, and Wynne-Jones is renowned as an authoritative voice on matters affecting the retail industry. 

Aideen O’Brien is the Advertising Sales and Marketing Manager at Xposé Magazine. Aideen manages Xposé Magazine clients’ marketing campaigns from the conceptual stage to fruition. In her capacity in this role, Aideen also works closely with TV3 Xposé to produce creative and effective marketing provisions for clients. 

Karen Hesse is the Managing Director of 256 Media, Ireland’s first content marketing agency. She has 25 years’ experience of B2B and B2C publishing. Clients include EBS Ltd, KBC Bank, House and Home, Confetti and the DSBA.

Elaine Prendeville  is Harmonia’s Head of Creative Communications, an in-house creative agency working with national and international clients to promote their products and services through Harmonia’s market-leading magazine brands. From bespoke advertorials to strategic editorial partnerships, Elaine harnesses Harmonia’s power to engage readers in print and online, consistently exceeding client expectations. A former Editor of Irish Tatler Magazine (2006-2010) and of VIP Magazine (2010-2014), Elaine’s editorial experience informs each project, while her commitment to digital innovation sees her deliver 360° solutions to leading brands including Bank of Ireland, Eurospar and Marks & Spencer.

Melanie Morris Editor in Chief Image Publications. Melanie Morris is Editor in Chief at Image Publications. She oversees and represents IMAGE magazine in all outward-facing activity. Devises strategies to continue pushing all house titles to reach their maximum audience while staying true to brand values. Created and developed the IMAGE Business series of events which now contributes significantly to overall company bottom line. Created the IMAGE Business of Beauty in 2014; an industry awards first that incorporated a digital element which saw the concept go viral, adding 40,000 unique users to image.ie over a six week period.

 To Book:  go to http://brandinnovation.eventbrite.ie

AAI Members Free / Non AAI Members €35

When?

Tuesday 21st April 2015 at 8:30am - 10:00am