Year at a Glance & Calendar
Toolkit Seminars
Toolkit Seminar - Making Global Local (Core Media, 16 Sir John Rogersons Quay, Dublin 2)
Leading the marketing on big global brands can be every marketers dream, however it does come with its challenges!
Global positioning leads the way, and markets need to respond with locally relevant interpretations and initiatives to wow the Irish consumer. ‘Local Top spinning’ has become a must win pillar for Heineken Ireland.
Hear more from Sharon Walsh about how Heineken has responded on Tuesday 19th May as part of the innovation theme for AAI Tuesdays’ Nuts & Bolts of Advertising #AAIToolkit seminar. There will be plenty of time for questions to be answered during the session so feel free to bring a few with you!
SHARON WALSH - BIOG
Sharon Walsh, Heineken Ireland Marketing Director.
With over 14 years marketing experience where she held senior marketing positions at Coca-Cola Ireland (Head of Marketing Sparkling Portfolio and Head of Media); Gilbey’s of Ireland and Diageo Ireland (Brand & Marketing Manager), Sharon Walsh joined Heineken Ireland in 2012 as Marketing Director. Walsh is responsible for the marketing of Heineken Ireland’s portfolio of brands to include Coors Light, Tiger Beer, Murphy’s Irish Stout, Paulaner, Beamish, Fosters, Desperados, Amstel, Moretti, Sol, Zyweic, Affligem and of course, Heineken itself. Since graduating from DCU with a Masters in Strategic International Marketing, Walsh has delivered some of Ireland’s most famous marketing campaigns and notched up many All Ireland Marketing Awards along the way.Walsh is considered one of Ireland’s leading marketing experts. Her track record demonstrates that her strategic, single-minded approach to marketing unlocks real growth for brands under her guardianship. www.heineken.ie
Note: the Seminar will start with a brief update from AAI CEO Barry Dooley about the advertising regulatory codes.
Cost: AAI Members free Non-AAI Members €35.00 per person
To Book: go to https://makinggloballocal.eventbrite.ie
When?
Tuesday 19th May 2015 at 8:30am - 9:50am
