Inappropriate advertising can be costly for you company - legally, financially and to your reputation. Lack of knowledge of the law is not seen by Regulators as a legitimate excuse for not knowing what you should do so it is in your interest to ensure you have the knowledge.
Your representative organistation specialising in issues relating to advertising and promotion We share useful marketing insights and effectiveness case studies Deals directly with key regulators, on behalf of industryDeals with Government, Government Depts. and relevant Government Agencies, on issues related to advertising Negotiates terms of proposed codes of practice Liaises with legislators - Dail, Seanad and EU - on proposed new Legislation and Directives.