AAI wins Award at World Federation of Advertisers Global Marketer Week 2017

08th May 2017

• Award received for ‘Marketing Multiplied’, a study into the impact of marketing communications from a macro-economic and micro-economic basis, produced by the Association of Advertisers in Ireland and Core Media, Ireland’s largest marketing communications group • Only six President’s Awards presented by the World Federation of Advertisers in 2017

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The Broadcasting Authority of Ireland launches Revised General Communications Code

28th March 2017

This revised code was launched on 28 March 2017 and it sets out the rules that Irish radio and television stations must comply with when it comes to airing advertising, sponsorship, product placement and other forms of commercial communications. The revised code will come into effect on June 1st, 2017.

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Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile

23rd March 2017

Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington DC, Brussels

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President’s Annual Report

20th March 2017

Read our President's address at our AGM on 9 March 2017

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Marketing Multiplied

10th February 2017

Listen to the Podcast on Newstalk "Down to Business" on the Marketing Multiplied report featuring our CEO Barry Dooley

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Marketing Multiplied Report Launched

30th January 2017

Every €1 invested in advertising in Ireland delivers a net return on investment of €5.44 for marketers, according to new report by Core Media and the Association of Advertisers in Ireland

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Advertising delivers powerful economic benefits across the European Union

16th January 2017

On 16 January 2017, The World Federation of Advertisers published research which, for the first time, quantifies the impact of advertising on the economy across the EU28, Australia, Canada, Japan and Korea on the basis of a common methodology. The research has been independently conducted by Deloitte and was funded by WFA, with the support of a range of European ad industry associations (agencies, TV, digital, radio) as well as partners in the UK (AA), France (coalition led by UDA), Germany (OWM) and Finland (ML).

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Codes

16th January 2017

Update on the status with regard to Codes, Self–Regulation, Legislation and News

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New Food Rules for UK Advertising

12th December 2016

The Committee of Advertising Practice (CAP) in the UK has announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules, which apply to media targeted at under-16s, come into effect on 1 July 2017.

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Print, Radio and TV advertising below forecasts

28th November 2016

Read interview with Alan Cox, Chief Executive, Core Media in The Irish Times, Sat 26th November

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