Marketing Multiplied Report Launched
30th January 2017
Every €1 invested in advertising in Ireland delivers a net return on investment of €5.44 for marketers, according to new report by Core Media and the Association of Advertisers in Ireland
Advertising delivers powerful economic benefits across the European Union
16th January 2017
On 16 January 2017, The World Federation of Advertisers published research which, for the first time, quantifies the impact of advertising on the economy across the EU28, Australia, Canada, Japan and Korea on the basis of a common methodology. The research has been independently conducted by Deloitte and was funded by WFA, with the support of a range of European ad industry associations (agencies, TV, digital, radio) as well as partners in the UK (AA), France (coalition led by UDA), Germany (OWM) and Finland (ML).
Codes
16th January 2017
Update on the status with regard to Codes, Self–Regulation, Legislation and News
New Food Rules for UK Advertising
12th December 2016
The Committee of Advertising Practice (CAP) in the UK has announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules, which apply to media targeted at under-16s, come into effect on 1 July 2017.
Print, Radio and TV advertising below forecasts
28th November 2016
Read interview with Alan Cox, Chief Executive, Core Media in The Irish Times, Sat 26th November
Our Chief Executive’s letter to The Irish Times
17th November 2016
Barry Dooley's letter was published on Tuesday 15th November. Click "More" below to read the full text of his letter
BAI Draft General Commercial Communications Code
27th September 2016
AAI Members:
Interviews on The Persuaders Radio Show
27th May 2016
In this podcast by The Persuaders there are interviews conducted at the AAI Advertisers’ Toolkit Seminar about “How traditional media is embracing new technologies for advertising and marketing”.
Copy Clear 2015 Annual Report Published
17th May 2016
Click below to view the full report
New private Q&A Forum on Return on Investment for AAI Members launched
25th April 2016
“Ask the ROI Expert” is an interactive Q&A forum in the Members Centre section. Members have a facility to pose questions to a Panel of Experts with a focus on Return in Investment.