AAI wins Award at World Federation of Advertisers Global Marketer Week 2017
08th May 2017
• Award received for ‘Marketing Multiplied’, a study into the impact of marketing communications from a macro-economic and micro-economic basis, produced by the Association of Advertisers in Ireland and Core Media, Ireland’s largest marketing communications group
• Only six President’s Awards presented by the World Federation of Advertisers in 2017
The Broadcasting Authority of Ireland launches Revised General Communications Code
28th March 2017
This revised code was launched on 28 March 2017 and it sets out the rules that Irish radio and television stations must comply with when it comes to airing advertising, sponsorship, product placement and other forms of commercial communications.
The revised code will come into effect on June 1st, 2017.
Coalition for Better Ads Releases Initial Better Ads Standards for Desktop and Mobile
23rd March 2017
Extensive Consumer Research Defines First Set of the Most Objectionable Ad Experiences Washington DC, Brussels
President’s Annual Report
20th March 2017
Read our President's address at our AGM on 9 March 2017
10th February 2017
Listen to the Podcast on Newstalk "Down to Business" on the Marketing Multiplied report featuring our CEO Barry Dooley
Marketing Multiplied Report Launched
30th January 2017
Every €1 invested in advertising in Ireland delivers a net return on investment of €5.44 for marketers, according to new report by
Core Media and the Association of Advertisers in Ireland
Advertising delivers powerful economic benefits across the European Union
16th January 2017
On 16 January 2017, The World Federation of Advertisers published research which, for the first time, quantifies the impact of advertising on the economy across the EU28, Australia, Canada, Japan and Korea on the basis of a common methodology.
The research has been independently conducted by Deloitte and was funded by WFA, with the support of a range of European ad industry associations (agencies, TV, digital, radio) as well as partners in the UK (AA), France (coalition led by UDA), Germany (OWM) and Finland (ML).
16th January 2017
Update on the status with regard to Codes, Self–Regulation, Legislation and News
New Food Rules for UK Advertising
12th December 2016
The Committee of Advertising Practice (CAP) in the UK has announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules, which apply to media targeted at under-16s, come into effect on 1 July 2017.
Print, Radio and TV advertising below forecasts
28th November 2016
Read interview with Alan Cox, Chief Executive, Core Media in The Irish Times, Sat 26th November
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