AAI News

Acclaimed copywriter Catherine Donnelly dies

09th October 2014

One of Ireland’s most highly regarded advertising copywriters Catherine Donnelly has died. A hugely gifted wordsmith, Donnelly was responsible for creating many memorable campaigns and in helping develop fledgling Irish brands, not least through her groundbreaking work for Ballygowan, Ryanair and Barry’s Tea. A perfectionist to the core, her work was characterised by a personalised simplicity and brilliance, with every conceivable ‘t’ crossed and ‘i’ dotted.

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Love Irish Food launches brand development award with top prize of €70,000 OOH campaign

02nd September 2014

AAI Chief Executive Barry Dooley is a member of the judging panel for this Award. For full details and how to enter go to http://businessandleadership.com/marketing/item/47339-love-irish-food-launches/

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Copy Clear Annual Report 2013 published

22nd August 2014

View the full report here

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AAI/Nielsen Barometer published by The Irish Times Oct 2013

12th June 2014

Using data from Nielsen and Core Media Jim Power has written a barometer report for AAI to track advertising expenditure against trends of Ireland's economy. Laura Slattery at The Irish Times published an article covering this inaugural report on 4th October 2013. A full copy of Jim Power's report can be downloaded here.

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AAI Barometer for year end 2013 published by The Irish Times

27th May 2014

Using data from Nielsen and Core Media Jim Power has written a barometer report for AAI to track advertising expenditure against trends of Ireland's economy. Laura Slattery at The Irish Times as published articles about both reports including data extracts and graphs.

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