Marketing Multiplied Report Launched

-    The Marketing Multiplied report outlines importance of marketing for economic activity as it provides jobs and boosts growth in an unambiguously positive way. Click on this link to purchase a copy of this report.

-     Advertising, in particular, is a major engine of growth, contributing nearly 6 million jobs across the EU and driving 4.6% of total EU GDP

The report, entitled Marketing Multiplied, also highlights how creatively-awarded campaigns are six times more efficient than non-awarded campaigns in growing market share, loyalty programmes have very little long term effect, emotionally-based campaigns outperform rationally-based campaigns and marketers should spend 60% of their budget on long term brand-building activity and 40% on short term sales activation to achieve maximum efficiency and maximum effectiveness. 

Click on link  to view video of this event


January 2017