New Advertising Study on Alcohol
Following the publication of the General Scheme of the Public Health (Alcohol) Bill 2015 and an open discussion before the Joint Committee in the Oireachtas, the following research is evidence based and simply cannot be ignored in the context of future legislation – “Alcohol ads increased 400% over 40 years, but Americans aren’t drinking more”
So the Advertising drives choice but NOT consumption according to this new study by Katie Richards. See deails of this study on the link below:
In his opening 5 minute address to the Joint Committee, Barry Dooley tried to convince the various deputies and senators of the committee that the alcohol members of the AAI should continue to be allowed the reasonable freedom to advertise responsibly. He said that the AAI would support new measures that are fairly assessed, can be effectively monitored and will have a positive impact – but not a random introduction of measures for the sake of measures.!
He concluded by asking the committee that when they are considering any new advertising measures/restrictions, that they should ask themselves the following questions:
“What is this likely to achieve”? “Will it make a difference”?