Report from World Federation of Advertisers (WFA) on Media Outlook for 2016
View the WFA Media Cost Inflation Forecast 2016 and WFA Media Cost Inflation Forecasts 2015 incl 2015 and 2014 Actuials
These forecasts are based on the aggregated data from 12 media agency groups and media auditors/consultants.
In addition to 2016 forecasts, 2015 actuals and 2014 actuals are also included in the attached.
Although it isn’t the rule, digital display prices appear to be experiencing a reduced level of inflation year-on-year, quite possibly linked to the maturity of the programmatic industry, which tends to put some downward pressure on media prices.