Our Purpose

The Association of Advertisers in Ireland acts as the authoritative and positive voice of advertisers on national and international issues which impact on all aspects of commercial communications.

The organisation represents the legitimate, strategic, non-competitive interests of its members in dealing with Government, media, business and other bodies of commercial or public interest.

In promoting an environment that encourages fair and free communication of commercial marketing, we also seek to promote high corporate standards of marketing presentation that is socially responsible, and to this end work to agree Codes of Practice that set high standards.

Regulation of advertising practice - what you can and cannot do - is becoming stronger in Ireland and everywhere else.  The Association of Advertisers is conscious of this trend and seeks to protect the reasonable interest of advertisers to promote their products and services. Some industry sectors have been more affected by new legistlation and regulation than others, e.g. advertising of alcohol, advertising of foods and snacks, motor advertising, advertising to children.  What will be next?