What AAI does

• We work to represent and defend the legitimate, strategic, non-competitive interests of responsible advertisers and marketers in dealing with Government, the media, business and consumer groups, as well as other bodies of commercial or public interest.
• We encourage the raising of standards and promote self-regulation in all communication channels, and work with various organisations and groups to develop positive codes of practise.
• We liaise with Government Departments and other key audiences on the role, benefits and importance of commercial communications in modern societies.
• We work to ensure that our members can promote their goods and services without undue restraint or interference in the form of excessive legislative intervention or unreasonable commercial restrictions.
• Through our membership and active involvement with the World Federation of Advertisers we ensure that Irish advertisers have an input to relevant legislation at a European level.
• We harness the collective power and influence of our members to address, question and interact with Government and other key audiences at all levels.
• We provide advice, assistance and support services to our Members in respect of advertising trends and issues.
• We inform our members about the latest advocacy and advertising news. 
• We work with and form strategic alliances with other Organisations and Associations in addressing issues of general concern in the area of advertising and marketing communications.
• We are actively involved, in the best interests of our Members, in the organisations commissioning and operating joint industry research programmes for virtually all media.
• We provide forums for advertisers to meet and exchange ideas as part of a learning experience.
• We link members through events, debate and working groups.
• We work closely with a range of specialist organisations monitoring readership and listenership.  These organgistations include the Audit Bureau of Circulation (used for paper circulation in Ireland), the Joint National Readership Survey (newspapers and magazines), the Joint National Listenership Survey (radio and TV), the Joint National Outdoor Research Survey (transport and posters) and the Joint Internet Survey.