Accreditation of Advertising Pitch Consultants

The Institute of Advertising Practitioners in Ireland (IAPI) supported by the Association of Advertisers in Ireland (AAI) have re-launched a guide for prospective advertising clients in how to go about selecting an advertising agency. This is called "Finding the Right Agency" and it is published in both hard-copy form and on the AAI website as a service to our members in a pdf format. This format is in the Members Login area only (in the "Advertising and Marketing Insights" Page) and can be downloaded by members.

What is a Pitch Consultant?
A Pitch Consultant is a person or company who is not a communications agency, but who presents themselves as having a specialist expertise in understanding communication needs and how to select the most suitable communications advisers that a company or client might need. They would therefore understand what communication agencies offer (advertising, public relations, sponsorship etc) and be able to competently compare and assess how those offerings can best match a potential client’s needs.

Accreditation of a Pitch Consultant
As part of the guide, it was noted in it that: "Anyone can set himself or herself up as a pitch consultant, and to date the category and personnel has been unregulated. If you choose to use a pitch consultant then IAPI along with the AAI would encourage you to use IAPI accredited consultants; to this end both organisations have set up an accreditation process which should benefit both the advertisers and the agencies. Those who are successful will be promoted through the AAI to all clients."

Against this background, IAPI and AAI outlined in their Guide the kind of Accreditation process that they would conduct so as to consider applicants who would wish to be accredited as Pitch Consultants.

Approval of Pitch Consultants
AAI and IAPI have now approved the accreditation of the following consultants, who applied for accreditation, highlighting their specific area of expertise.

  • Agency Assessments Ireland - Brian Sparks
  • Agency Insight - Andrew Melsom
  • BK Communications  - Una Herlihy
  • Creativebrief - Charlie Carpenter/Josh Armstrong
  • Ebiquity Marsh - Frances Mary Marsh
  • Empirica - Claire Cluskey
  • Open Communications - Liam Pender
  • PT78 - Vivien McKechnie
  • The Observatory International Ltd - Stuart Pocock 
  • Ignite Digital - John Dunne

Contact details are as follows:

Creative Agency Pitch

  • Agency Assessments Ireland - Brian Sparks,  Creative and Strategic Planning and Media Buying and Planning
    45 Anglesea Road, Dublin 4, Phone: 00351 01 668 9930; web: ; e-mail: –
  • Agency Insight, - Andrew Melsom, Creative and Strategic Planning (PR, Digital), Media Planning and Buying Pitches
    Gilmoora House, 57-61 Mortimer Street, London, UK, W1W 8HS.  Website is:, email  
    Tel 0044 (0)20 3008 6748  
  • BK Communications - Una Herlihy,  Creative, Design, Digital, Planning, PR Agency Selection
    Web:, Mob: 00 353 86 3890036, 

Media Agency Pitch

  • Creativebrief - Charlie Carpenter/Josh Armstrong 
    Carrington House, 126-128 Regent Street, London W1B 5SE, United Kingdom.
    t: +44 (0)20 7478 8200  f: +44 (0)20 7437 4523
  • PT78 - Vivien McKechnie 
    16 Office Pods, 6 - 7 Marine Road, Dun Laoghaire, Co. Dublin. Phone:  +­353 87 607 4356 Web:  Twitter: @Pt78global

Accredited Pitch Consultants’ logo

An accredited pitch consultant will feature an approved logo on all their communications – see a copy of the logo below.