Industry News 

Its a big step in my career Conor McGregor signs new sponsorship deal with Reebok

Conor McGregor Ireland’s Conor McGregor confirmed his status as one of the most marketable figures in mixed martial arts after signing a deal with leading sports goods manufacturer, Reebok. The Notorious confirmed the deal via his Twitter account with the message: “Congratulations to @Reebok on netting the biggest signature in the game …

Ikea rsquo s lsquo Joy of Storage rsquo ad turns neatness into catharsis

has a new ad campaign that “celebrates the joy of storage”. There is no National Storage Day, so I suppose someone has got to do it. Doesn’t it get tedious when advertisers insist there is joy in the most mundane of things? Yes, but not in this case. The new ad, created by Ikea’s UK advertising agency Mother, shows “a flock of