April Toolkit Seminar – There is no Excuse for Bad Work

April Toolkit Seminar – There is no Excuse for Bad Work (Core Media, Windmill Lane)

There is No Excuse for Bad Work

AAI Tuesdays Nuts and Bolts of Advertising brings a fresh look at every day topics and includes inputs from across industry. These seminars are part of the AAI Advertisers’ Toolkit, an initiative to help advertisers and marketers keep up to date on important advertising topics and useful marketing questions.

#AAIToolkit in April will be held on Tues 17th April 2018. Join us at Core Media’s New Offices, 1 Windmill Lane, Dublin 2 for coffee/tea from 8.15 a.m. before the presentations kick off at 8.30 a.m where Rory Hamilton and Margaret Gilsenan from Boys & Girls will present “There is No Excuse for Bad Work” 

From briefing to strategic thinking to creative execution, this talk debunks the notion that bad communications can be excused by cries of no research, poor data, lack of budget, Client’s fault, Agency’s fault etc.

In a double-hander, Margaret & Rory will highlight best and worst practices and challenge poor thinking and behaviour, things that help and hinder us from making the best of ourselves, our communications and our brands.

 Book early as places are limited. 




Rory Hamilton, Founder & ECD at Boys & Girls 

Rory Hamilton is founding partner and ECD of Dublin based creative agency Boys and Girls and President of Institute of Creative Advertising and Design (ICAD). He has won more than 100 creative awards both Nationally and Internationally including awards at D&AD, Epica and One Show.


Margaret Gilsenan, Founder & Head of Strategy at Boys & Girls 

Margaret Gilsenan is founding partner and Head of Strategy at Boys and Girls, with an ocean of experience across multiple sectors, brands and geographies and award winning accounts. She champions effective consumer understanding and is regularly teased about having talked to almost everyone in Ireland in the course of her career.


Tuesday 17th April 2018 at 8:30am – 10:00am

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