May #AAIToolkit Data Ethics – Current and Future action for Advertisers

(Dentsu Aegis, Haddington Road, Dublin 4)

AAI are delighted to welcome 3 international speakers to Ireland for#AAIToolkit in May.  It will take place between 3.15 p.m. and 5.00 p.m on Monday 20th May at Dentsu Aegis Offices on Haddington Road, Dublin 4.

To kick off Jamie Barnard, General Counsel – Global Marketing, Media and eCommerceUnilever (London) & Catherine ArmitageDirector of Digital PolicyWorld Federation of Advertisers (Brussels) will talk about the meaning and relevancy of data ethics to advertisers, the global business case for awareness and corporate action needs from 2019 on-wards. Extensive time for questions from the audience is planned for this section of the seminar.

Next up, and also joining us from London, Lauren Walker Chief Data Officer, Dentsu Aegis Network EMEA will take a look at good data ethics in action throughout the data supply chain, illustrated by recent examples.

During this present day, digital focused, immediate impact and social sharing era, the WFA Data Ethics Board are actively championing moral consideration by brands.
Using ethical frameworks and overarching principles as a starting point, the topics of privacy, human dignity, non-discrimination, transparency, accountability, societal good and safety present urgent and ongoing challenges. Not only are these subject matters paramount for discussion in day to day work locally, but across global markets while addressing and recognising cultural norms in diverse markets for multi-nationals.

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