There are many emerging issues coming down the line which will undoubtedly prove to be very challenging for both Marketing and Agency professionals. In a rapidly changing business and marketing environment, the need to review local and global trends has probably never been so important.
“8 for 8” by Neil Douglas, Director Behaviour & Attitudes
Drawing on insights and observations from the full team in B&A, Neil will share with us 8 significant themes that have been growing in importance and have implications for how we understand ourselves, the type of communications that resonate and the products and services we consume.
Neil Douglas has been listening to consumers professionally for over 25 years in Ireland and the UK, trying to make sense of their motivations and advising brands on marketing and communications. As a qualitative specialist he regularly facilitates workshops to help turn research insight into practical actions. A director and shareholder of B&A since 2000, he previously worked in London and New York.
“Defying Gravity: How to grow a business in a slow growth world” by Joe Ballantyne, Head of Strategic Foresight, The Futures Company
Slower growth is the new norm for the global economy, and it has business leaders worried. The fear is “a world of zeroes,” the phrase used by Nigel Wilson, Global CEO of insurance giant Legal and General, to describe a world of zero inflation, zero GDP growth per capita, and zero productivity growth. In short, a global economy in which progress is zeroed out.
Defying gravity in order to grow despite the slowing tug of the marketplace is an undertaking unfamiliar to a generation of business leaders weaned on hardy growth. The critical imperative of future success will be creating demand, not the classic textbook lesson, fruitful for so long, of following trends.
Biography – Joe Ballantyne, Head of Strategic Foresight.
Joe’s work focuses on using trends, drivers and other futures insights to develop create more robust future facing strategy and innovations.
Some recent projects have included helping a global bank to understand what the rise of China means for their business customers, and helping a global flavours firm understand how eating and drinking will evolve in future. Joe has also worked closely with Bord Bia on projects on the future of the Irish fishing industry and the future of food globally, as well as the 2015 Consumer Lifestyle Trends programme.
Joe’s work has been covered by the Wall Street Journal, Financial Times and Bloomberg BusinessWeek, and his scenarios have has been published by the United Nations Development Programme, and he has written for the strategy journal Foresight. Joe has a BA (Hons) in Social and Political Sciences and an MPhil in political science and economics, both from the University of Cambridge, and is a Fellow of the Royal Society of Arts.
Venue: Core Media, 16 Sir John Rogersons Quay, Dublin 2
Cost: AAI Members Free. Non Members €35 (plus booking fee)
To Book: Click https://changeisconstant.eventbrite.ie
Tuesday 22nd November 2016 at 8:15am – 10:00am