Toolkit Seminar Digital Comes of Age

Toolkit Seminar Digital Comes of Age

Our guest speakers Evelyn Peters, Nielsen and Suzanne McElligott, IAB Ireland will present and then answer your questions about Digital Comes of Age.

Talk Details

Evelyn Peters is Senior Commercial Executive – Digital Solutions and will focus on the power of Digital, touch a little on the challenges in this ecosystem and then finish off with the solutions that are available to make Digital a more appealing and transparent media.

Suzanne McElligott is CEO of IAB Ireland and will share her views on the growth of digital in the Irish market locally and globally and the digital ad industry’s response to the need for increased transparency, brand safety and standardised measurement. Suzanne will share updates on cross industry initiatives that IAB Ireland and its members are delivering to drive digital measurement and enhance user experience of digital advertising.

AAI Toolkit training is open to non-members at a nominal fee of €35 (plus booking fee) and is free to AAI members. 

All attendance registration and bookings can be recorded at

Questions about bookings can be sent to .

Venue: Core Media, 16 Sir John Rogerson’s Quay, Dublin 2











Evelyn Peters: Nielsen

Senior Commercial Executive – Digital Solutions

Evelyn’s role involves the roll out of Digital Ad Ratings into the Irish market which provides the first transparent and actionable audience measurement for digital advertising that includes metrics such as Unique Reach, Frequency and GRP’s. She was Digital Sales Manager for TV3 where she led the launch of dynamic ad insertion on live streaming within 3player. She has also worked for, agency side with Core Media (Radical) and started off her career in Initiative Media, ten years ago, as a Digital buyer.

Suzanne McElligott:  IAB Ireland Chief Executive Officer 

Suzanne has over 25 years of experience in the media/marketing sector. She is a former director of Independent Radio Sales, a founder of the Radio Awards, and is a former chairperson of the Outdoor Media Association. As a lecturer in DIT’s marketing department Suzanne developed digital marketing course content. Her background in radio and outdoor advertising coupled with her legal and digital advertising expertise ensures that she is equipped to play a leading role in the development of Ireland’s online advertising industry as CEO for IAB Ireland, the international trade organisation for digital advertising.

Membership of IAB Ireland includes all the key stakeholders in the Irish digital advertising market from multinationals such as Google, Facebook and LinkedIn to all the key Irish digital media owners, advertising agencies, digital specialists and brands.

Under Suzanne’s leadership IAB Ireland’s outputs across best practice, research, training and policy have driven growth of the Irish digital market since 2010 to a record high of €445m in 2016.

Suzanne has been a director of IAB Europe since 2015 and  represents IAB Europe on Pan European initiatives such as the  Viewable Impression Framework and the global Coalition for Better Advertising. She is also a board member of the Advertising Standards Authority of Ireland (ASAI).



Tuesday 17th October 2017 at 8:15am – 10:00am

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