Toolkit Seminar – How to Buy a Gorilla

Toolkit Seminar – How to Buy a Gorilla

Only 4% of ads breakthrough the clutter like Cadbury’s Gorilla and truly build clients’ businesses. This talk will examine why it has been so difficult for many brands to develop such powerful advertising and how to radically improve your chances of developing breakthrough advertising for your brand.

David Meikle, author of the forthcoming book, How to Buy a Gorillawill present and then answer questions about how to get a higher calibre of advertising from your agencies.

AAI Toolkit training is open to non members at a nominal fee of €35 and is free to AAI members.

All attendance registration and bookings can be recorded a

Questions about bookings can be sent to .

Venue: Core Media, 16 Sir John Rogerson’s Quay, Dublin 2


David is a natural innovator and problem solver. His career in marketing communications spans more than two decades during which time he has worked with two of the world’s largest advertising networks in Grey Advertising and Ogilvy and Mather for some of this biggest brands and brand owners including Unilever, Ford, GlaxoSmithKline, Nestle, American Express and BP. 

In 2003 David joined Ogilvy Russia as Group Managing Director. In less than four years Ogilvy Russia had become WPP’s largest creative group in the Russian Federation, increasing agency revenues by more than 500% and client satisfaction to its highest ever levels. 

Returning to the UK, David founded the marketing consultancy and intermediary, Salt Partners. While working for clients such as the Post Office, Bayer, BMI Healthcare and several leading creative and media agencies, he developed the strategic framework that would become The Monkey House and wrote his first book: How to Buy a Gorilla renaming his business after the book in 2017. 




Tuesday 23rd May 2017 at 8:15am – 10:00am

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