Toolkit Seminar – How to Increase Net Promotors Score

Toolkit Seminar – How to Increase Net Promotors Score (Core Media, 16 Sir John Rogersons Quay, Dublin 2)


Would you like to increase your Net Promoters Score by 118%?  If so, don’t miss this informative and practical seminar on Tues 17th November 2015 8.15 – 10 a.m.

How adding gaming characteristics to existing web content will increase consumers’ preference for your brand

By Philip McCabe, Country Brand Leader – Nestle Nutrition

The highly engaging power of online games has attracted marketers as a means of creating brand preference for many years. But just like that deadly third rail, many shy away from creating games as they are as costly as feature films to make, and it’s impossible to predict their success beforehand.

Philip will explore the specific characteristics that make certain types of games so attractive, and by referring to recent research will show that by applying these characteristics to your existing web content you can significantly increase its engaging power without having to make a fully functioning commercial game.

All attendance registration and bookings can be recorded at

Questions about bookings can be sent to .

AAI Toolkit training is open to non members at a nominal fee of €35 and is free to AAI members. 

Venue: Core Media, 16 Sir John Rogerson’s Quay, Dublin 2






Philip McCabe has been a marketer for many years and has spent much of his career bridging the gap between digital marketing and more traditional channels. He is the Country Brand Leader for Nestle Nutrition in Ireland looking after the SMA Nutrition portfolio of products.

Prior to this he held a number of commercial positions within Philips internationally including European Marketing Manager for Philips Lamps Europe based in The Netherlands. He returned to Ireland as Country Manager for Philips Domestic Appliances and later went on to be Marketing Manager for Philips Consumer Lifestyle before joining the SMA Nutrition team first as part of Pfizer Ireland and now within Nestle Ireland. He originally studied Building Services Engineering before completing his Marketing Degree. He also has a Master’s Degree in Digital Marketing.


Tuesday 17th November 2015 at 8:30am – 10:00am

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