Toolkit Seminar – Sound Advice

Toolkit Seminar – Sound Advice

Paul Burke, radio writer and producer, will talk about the importance of writing to our industry across all channels, particularly in the digital age.  He’ll also demonstrate the significance of sound to both TV and radio commercials.  He’ll explain what makes a great radio ad, what makes a bad one and will play plenty of examples of each.

This is a one-off chance to see, hear and ask questions of one of the best-known and most highly regarded creative people in the industry on a rare trip to the place he still likes to call “home”.


Paul Burke is the world’s most awarded radio writer and producer.  He has also published four best-selling novels.

Based in London, he has worked for practically every top agency in the UK, including AMV/BBDO, adam&eve/ddb, BBH, Y&R, Mother, JWT, WCRS and Saatchi & Saatchi.

But better than that, he was brought up in Kilburn and his dad was from Dublin. 

AAI Toolkit training is open to non-members at a nominal fee of €35 and is free to AAI members.

All attendance registration and bookings can be recorded at

Questions about bookings can be sent to .  

Venue: Core Media, 16 Sir John Rogerson’s Quay, Dublin 2


Tuesday 28th November 2017 at 8:15am – 10:00am

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