Year at a Glance & Calendar
March Toolkit Seminar - Two Major Brands Share their Digital Campaign Experiences (Dentsu Aegis, 2 Haddington Buildings 20-38 Haddington Road )
AAI Tuesdays Nuts and Bolts of Advertising brings a fresh look at every day topics and includes inputs from across industry. These seminars are part of the AAI Advertisers’ Toolkit, an initiative to help advertisers and marketers keep up to date on important advertising topics and useful marketing questions.
Join us at 20-38 HADDINGTON ROAD for coffee/tea from 8.15 a.m. before the presentations kick off at 8.30 a.m. when
Two Major Brands share their Digital Campaign Experiences
at #AAIToolkit on Tues 27th March 2018
First up, Derek Liddy from Aer Lingus presents the detail behind their DMA 2018 Gold Award for Best Conversion Strategy:
“An overview of the Aer Lingus journey towards online personalisation"
Next Dee Currid from KBC will present
“The effectiveness of digital advertising in building a challenger brand”
Dee will outline how KBC uses digital advertising to build a challenger brand in a very competitive market.
Derek Liddy, Aer Lingus
With 18 years digital experience on both client and agency side, Derek is currently Head of Digital Marketing at Aer Lingus with responsibility for the international online acquisition strategy and sales. Previous roles included Head of Digital Strategy for Digital Agency Continuum, Head of Online for Anglo Irish Bank and communications roles Windmill Lane and Animo Television.
Dee Currid, KBC
Dee is one of the core members of the KBC marketing team, involved in both Digital and Brand marketing for this fast-paced digital first bank. Having previously worked for Meteor as Marketing communications Manager and then later embraced the digital and social media world as their Digital Marketing Manager, she has been working in the digital world for what feels like Googleplex* years! She has held other marketing roles with Nestle Cereals, Burton’s biscuits and Guinness Germany.
PLEASE NOTE THE NEW VENUE FOR THIS MONTH. SEE YOU AT DENSTU AEGIS ON HADDINTON ROAD
Tuesday 27th March 2018 at 8:15am - 10:00am