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Toolkit Seminars

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March #AAIToolkit Seminar (Core Media, Windmill Lane)

Max Brady, Executive Producer from Pull The Trigger Ltd, will be presenting
Stereotyping in Advertising - not guilty?

This will be an in-depth look at stereotyping in advertising, including a discussion about what other countries are doing to address gender stereotyping, highlighting brands that are brave, and giving consideration to representations in advertising across the years.

Today, Max is co-owner, Managing Partner and Executive Producer of the creative production company Pull The Trigger, Ireland’s biggest commercials production company.  Having worked as a producer in the fields of TV Programming, live broadcasting, and documentaries, Max was first attracted to the fast-paced, demanding genre that is creation of commercials and branded content production some twenty years ago. 

No stranger to embracing change, some might even call Max a bit of a radical. But it is exactly this kind of attitude that has propelled Max to forge a unique and successful path in the world of TV and Commercial Production. 


Friday 1st March 2019 at 8:30am - 10:00am