Stereotypes and Archetypes in use for Advertising
07th May 2019
At our March #AAIToolkit Max Brady (Pull the Trigger) and Sandy Dunlop (ADL) shared their take on Stereotypes and Archetypes in use for Advertising.
Focusing mostly on gender, Max's reel of cringe-worthy ads will have you shifting in your seat until the empathy grabbing beat of "Get Ur Freak On" for Sport England - This Girl Can, and Eung Freestyle for YouTube's non-gender conversation with its audience.
WFA urges brands to hold platforms to account
28th March 2019
28 March 2019, Lisbon: WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.
WFA President David Wheldon to Address Navigating the Marketing Maze Conference
31st January 2019
The President of the World Federation of Advertisers, David Wheldon is one of the keynote speakers at the forthcoming Navigating the Marketing Maze conference which will be held in Dublin’s Clontarf Castle on February 21st.
AAI Statement on Public Health Alcohol Bill
13th November 2018
Statement from Barry Dooley regarding the Public Health Alcohol Bill and the advertising industry
IAPI Creative Heroes featuring Fiona Sweeney of Kerry Foods.
17th October 2018
IAPI Creative Heroes talks to clients who have produced exceptional work. We’re giving them the opportunity to talk creativity. How it moves them. And how it moves business.
This month, Fiona Sweeney of Kerry Foods is in the hot seat. Find out how creativity drives loyalty, whether advertising is art or science, and discover Fiona’s favourite brand, right here.
IAPI Launches Creative Heroes
01st October 2018
IAPI is celebrating clients who value the power of creativity. We’re giving them the opportunity to talk creativity. How it moves them. And how it moves business.
First up is Mark Henry, Central Marketing Director at Tourism Ireland. Get invaluable advice on how to maximise the power of your brand’s creative work and find out who is Mark’s all-time creative hero, right here.
Updates from the WFA Global Marketer Week Tokyo 2018
22nd May 2018
WFA launches guide to progressive gender portrayals in advertising & Global advertisers demand reform of digital ad ecosystem
Update on Codes - April 2018
24th April 2018
AAI MEMBERS: For Summary of Codes/Self-Regulation/Legislation & News – April 2018
April 2018 Toolkit Seminar
17th April 2018
There is no Excuse for Bad Work
AAI Influencers – Executive Coaching for Mental Resilience and Success
06th April 2018
Develop new techniques and learn how to overcome personal challenges
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