Marketing Multiplied Report Launched

30th January 2017

Every €1 invested in advertising in Ireland delivers a net return on investment of €5.44 for marketers, according to new report by Core Media and the Association of Advertisers in Ireland

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Advertising delivers powerful economic benefits across the European Union

16th January 2017

On 16 January 2017, The World Federation of Advertisers published research which, for the first time, quantifies the impact of advertising on the economy across the EU28, Australia, Canada, Japan and Korea on the basis of a common methodology. The research has been independently conducted by Deloitte and was funded by WFA, with the support of a range of European ad industry associations (agencies, TV, digital, radio) as well as partners in the UK (AA), France (coalition led by UDA), Germany (OWM) and Finland (ML).

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Codes

16th January 2017

Update on the status with regard to Codes, Self–Regulation, Legislation and News

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New Food Rules for UK Advertising

12th December 2016

The Committee of Advertising Practice (CAP) in the UK has announced tough new rules banning the advertising of high fat, salt or sugar (HFSS) food or drink products in children’s media. The rules, which apply to media targeted at under-16s, come into effect on 1 July 2017.

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Print, Radio and TV advertising below forecasts

28th November 2016

Read interview with Alan Cox, Chief Executive, Core Media in The Irish Times, Sat 26th November

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Our Chief Executive’s letter to The Irish Times

17th November 2016

Barry Dooley's letter was published on Tuesday 15th November. Click "More" below to read the full text of his letter

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BAI Draft General Commercial Communications Code

27th September 2016

AAI Members:

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Interviews on The Persuaders Radio Show

27th May 2016

In this podcast by The Persuaders there are interviews conducted at the AAI Advertisers’ Toolkit Seminar about “How traditional media is embracing new technologies for advertising and marketing”.

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Copy Clear 2015 Annual Report Published

17th May 2016

Click below to view the full report

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New private Q&A Forum on Return on Investment for AAI Members launched

25th April 2016

“Ask the ROI Expert” is an interactive Q&A forum in the Members Centre section. Members have a facility to pose questions to a Panel of Experts with a focus on Return in Investment.

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