Newspaper and magazine publishers form company to replace NRS

14th April 2015

The creation of the Publishers Audience Measurement Company (Pamco) spells the end of the National Readership Survey (NRS) after nearly 60 years of measuring publishers’ audiences.

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7 Deadly Sins

13th April 2015

World Federation of Advertisers identifies Seven Deadly Sins of bad marketing

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New Advertising Study on Alcohol

10th April 2015

Research shows that “Alcohol ads increased 400% over 40 years, but Americans aren’t drinking more”

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Economic Barometer

31st March 2015

Latest Economic Barometer by Jim Power, Economist

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