At our March #AAIToolkit Max Brady (Pull the Trigger) and Sandy Dunlop (ADL) shared their take on Stereotypes and Archetypes in use for Advertising. Focusing mostly on gender, Max's reel of cringe-worthy ads will have you shifting in your seat until the empathy grabbing beat of "Get Ur Freak On" for Sport England - This Girl Can, and Eung Freestyle for YouTube's non-gender conversation with its audience.
28 March 2019, Lisbon: WFA has called on all brands globally to hold social media platforms to account in light of recent failures to block dangerous and hateful content.
The President of the World Federation of Advertisers, David Wheldon is one of the keynote speakers at the forthcoming Navigating the Marketing Maze conference which will be held in Dublin’s Clontarf Castle on February 21st.
Statement from Barry Dooley regarding the Public Health Alcohol Bill and the advertising industry
IAPI Creative Heroes talks to clients who have produced exceptional work. We’re giving them the opportunity to talk creativity. How it moves them. And how it moves business. This month, Fiona Sweeney of Kerry Foods is in the hot seat. Find out how creativity drives loyalty, whether advertising is art or science, and discover Fiona’s favourite brand, right here.