Unleashing the Power of Social Media: A Morning of Insight and Innovation

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We had a fantastic morning at Unleashing the Power of Social Media, an event co-hosted by IAPI, Ipsos B&A, and the Association of Advertisers in Ireland.

Adam Sheridan and Jimmy Larsen shared groundbreaking insights into best practices for social media advertising, using an innovative methodology that tested ads within simulated social media feeds like TikTok — reflecting how people actually experience content in the real world.

Their findings move us closer to a deeper, more meaningful understanding of digital behaviour and ad effectiveness.

Thank you to everyone who joined us and helped make the session so engaging

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