Reasons to Join

Make smarter decisions guided by peers with no vested interests. 

With the assistance of World Federation of Advertisers (WFA*), AAI offers Benchmarking and 1:1 Matchmaking services to help you as a marketer benefit from the best available information, through our network, and as fast as possible. Gain unique insight from international research on topics from media forecasts to agency remuneration.

* The WFA represents 90% of global marketing communications spend.

As an AAI Member you and your entire marketing team benefit from the following:

  • Being recognised as a responsible advertiser
  • Dialogue opportunities with senior peers
  • Member only knowledge sharing
  • Gaining latest insights from across the sector
  • Being kept abreast of regulatory changes
  • Impartial and objective advice
  • Having an easy way to keep knowledge up to date through our seminars
  • Helping shape and raise global standards on media and marketing issues
  • A voice at the table
  • The opportunity to lead the development of the industry
  • Early warning of sector developments
  • Peer to peer discussion
  • Member sharing insights
  • Guidance on best practice
  • Education around Return On Investment modelling
  • Inputting to best practice for audience research, the agency pitch process, programmatic media buying and other current issues
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