On Tuesday 29th of March, Lisa McNulty and Siobhán Weafer joined us to host the Toolkit session “Understanding the advertising landscape and your brand’s place within it.”
Last month marked a positive milestone in Ireland with the final COVID-19 restrictions being lifted. As consumers emerge from the unforeseen circumstances of the past couple of years, media consumption and advertising spend levels will continue to evolve and change. While the restrictions had an impact on all media suppliers, categories and advertisers, the impact across different media types and categories was varied and Nielsen Media observed these trends first-hand in their data.
In this session, Lisa and Siobhan will talk through key trends in advertising spend in 2021 and give an overview of the insights and data Nielsen provides to help media suppliers, advertising agencies and brand owners stay on top of overall market trends, trends in categories and their competitive position in the market.
Lisa McNulty has worked in the Irish Media industry for over 20 years. She is currently the Managing Director of Nielsen Media Ireland, overseeing their two main services, Television Audience Measurement (TAM) and Ad Intel, having started with the company in 2014 as TAM Manager. Before joining Nielsen, she was a Research Executive in RTÉ and worked across various Research & Marketing roles across Radio and TV. She is a committee member of AIMRO (Association of Irish Market Research Organisations).
Siobhán Weafer leads Nielsen’s Ad Intel Service. She joined Nielsen in 2013 as Panel Controller for the Television Audience Measurement service. She then moved to the Ad Intel Client Service in 2018 and currently leads the Ad Intel Service, where she works with multiple co-operator groups within the media industry to continually expand and improve the service. Before joining Nielsen, Siobhán worked for Kantar Millward Brown as a Research Executive working across multiple client accounts.