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AAI is a membership organisation, with registered charity status. It is a trade association representing companies who use advertising as one of their means of communicating what they do, and what products or services they produce or offer. It is the only trade association that is focused exclusively on advertising-related issues and practice. Why is there a need for such an association? What does AAI do?
AAI have released a series of insights and marketing tips for Members in our Toolkit Series and also run Training Seminars accompany some of these guides on the 3rd Tuesday of a given month. This training is free of charge for Members.
Cadbury's explain how social media platforms played an important role in bringing back Wispa.
KBC become a member of the AAI in 2012 and I can certainly see the benefits. We have a new stakeholder forum around Financial Services advertising which allows financial advertisers to engage on key advertising issues and challenges that we currently face. I also think the seminars and speakers my team get access to really helps them as they grow and develop within their marketing career. The association provides a way for members and advertisers to connect with each other, share thoughts, views and network. It’s a professional membership I value greatly for the organization.