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Members: To view the presentations at our Toolkit Seminar on 26 Nov go to the Members Centre and click on Toolkit Presentation Tab.
The speakers were:
Sam Dias, Brand Science UK
Alan Cox, Core Media
Professor Mary Lambkin,UCD
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AAI is a membership organization, with registered charity status. It is a trade association representing companies who use advertising as one of their means of communicating what they do, and what products or services they produce or offer. It is the only trade association that is focused exclusively on advertising-related issues and practice. Why is there a need for such an association? What does AAI do?