to the AAI Website. Please Browse through the pull down menu above.
Members: To view the AAI/Neilsen Barometer on Advertising Expenditure for Q! 2014 prepared by Economist Jim Power, click on the Members Centre tab above _______________________________________________________________________________________________
Members: To view the 3 x 15 mins presentations looking at Creativity - its importance and role in driving Effective Return on Marking Investment by Jamie Helly, Managing Director, Dynamo; Dylan Cotter, Creative Director Irish International and Sarah Clohessy, Marketing and Research Manager, Wide Eye Media at our May Toolkit Seminar, click on the Members Centre above and go to the Toolkit Presentations Tab
Toolkit Seminars will not take place during June, July and August but will resume on 16th September
Dutch Agency KesselsKramer came to Dublin in May to share their view on how brand owners can “Get the Best from their Agency”. View their summary here
To view the digital version of our Advertising Toolkit Publication "Measuring the Financial Impact of Marketing and Advertising" click on