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Members: To view the presentations at our Toolkit Seminar on 26 Nov go to the Members Centre and click on Toolkit Presentation Tab.
The speakers were:
Sam Dias, Brand Science UK
Alan Cox, Core Media
Professor Mary Lambkin,UCD
AAI is a membership organization, with registered charity status. It is a trade association representing companies who use advertising as one of their means of communicating what they do, and what products or services they produce or offer. It is the only trade association that is focused exclusively on advertising-related issues and practice. Why is there a need for such an association? What does AAI do?
16th January 2014
21st January 2014
25th February 2014
AAI have released a series of insights and marketing tips for Members in our Toolkit Series and also run Training Seminars accompany some of these guides on the 3rd Tuesday of a given month. This training is free of charge for Members.
Diageo gives insight behind the very succesful Arthur's Day campaign to celebrate 250 years of the Guinness Brand
KBC has just recently become a member of the AAI and I can see the benefits already. We have a new stakeholder forum around Financial Services advertising which allows financial advertisers to engage on key advertising issues and challenges that we currently face. I also think the seminars and speakers my team get access to really helps them as they grow and develop within their marketing career. The association provides a way for members and advertisers to connect with each other, share thoughts, views and network. It’s a professional membership I value greatly for the organization.