What the AAI does:

Represents and defends the legitimate and non-competitive interests of responsible advertisers and marketers in dealing with Government, the media, business and consumer groups, as well as other bodies.

Encourages high standards and promotes self-regulation in all communication channels, and works to develop positive Codes of Practice.

Liaises with Government Departments and other key audiences on the role, benefits and importance of commercial communications in modern societies.

Through the World Federation of Advertisers we ensure that Irish advertisers have an input to relevant legislation at a European level.

Provides advice, assistance and support services to our Members in respect of advertising trends and issues.

Works with other Organisations and Associations in addressing issues of general concern in the area of advertising and marketing communications.

Is involved in the organisations commissioning and operating joint industry research programmes for virtually all media.

Provides forums for advertisers to meet and exchange ideas.

Works closely with a range of specialist organisations monitoring readership and listenership. These organgistations include the Audit Bureau of Circulation, the Joint National Readership Survey, the Joint National Listenership Survey, the Joint National Outdoor Research Survey.