As a lack of transparency threatens to divide the marketing ecosystem, we must be a source of collaboration and unity. As policy-makers seek to restrict our activity, we must showcase what is great about our industry. As people call marketing into question and block us out of their lives, we must champion customer-centric connections which offer real value.
As a channel for advertising and marketing peers who create impact for their brand, we bring members into relevant and up to date industry conversations. While well-known for #AAIToolkit we also provide a private network for members including our online forum and person-focused AAI Access. Our size is a major asset facilitating us to fully get to know our member companies’ marketing teams.
Catherine Bent, Hon. Secretary
The organisation is governed by a Council consisting of not less than 12 and not more than 21 elected member company representatives.